Circus Stars (Paramount Pictures) (1960)

... PROMOTION RUSSIAN SPEAKING BARKER A simple way to attract the attention of passersby to your showing of “Circus Stars’’ would be to have a Russian-speaking barker out front. The man should be dressed in the clothes of a ringmaster— tails, top hat, and have him brandish a whip as he announces, loud and clear, in Russian—perhaps with an occasional English word thrown in, like SENSATIONAL ... COLOSSAL... STUPENDOUS... TERRIFiC—the various acts appearing in the film (see copy in see-board at right.) STREET BALLY For a street bally in the spirit of the picture send a man around town on stilts, carrying a giant sandwich board listing the acts in the picture headed by following copy: SEE RUSSIA’S GREAT “CIRCUS STARS.” LIVE RADIO SPOTS... 40-words: See the greatest circus performers in Russia... in the exciting color film, “Circus Stars” for the first time on America’s screens! See the famous bear show! .. . the sensational tightrope walkers! . . . the fabulous acrobats! "Circus Stars” starts (ny) |... Mela ees Theatre. 20-words: See the sensational circus performers of the U.S.S.R. in the color film, Circus Stars”... for the first time on America’s screens! (day)............ benaksosecaig nso Theatre. CIRCUS UP YOUR LOBBY Make your lobby look as circusy as you possibly can; decorate it—and your front—with colorful balloons, pennants, etc. A giant see-board listing all the fabulous acts in the picture is a good bet to include as part of your lobby selling. It is suggested that the board carry copy referring to the film as being part of the U. S.-U.S.S.R. cultural exchange program, as follows: The Motion Picture Industry Is Proud to Cooperate With the Government of the United States in Exhibiting to American Audiences as Part of the U, S.U.S.S.R. Cultural Exchange the Russian Film... . «CIRCUS STARS SEE THE DUROV RAILWAY . . . tiny railway cars jampacked with strange passengers! SEE THE BLUE DRAGON-FLIES . . . the fabulous Bubnov brothers’ acrobatic number! SEE PURSH, THE TIGER . . . famous Russian film star, in amazing action! SEE THE DAGHESTON “CHOVKRA” TIGHT-ROPE WALKERS . . . phenomenal performers! SEE “KARANDASH" . . . Russia’s most famous circus clown! SEE FILATOV’S FAMOUS “BEAR SHOW’ . . . sensational skaters, boxers, cyclists! SEE ALL THIS AND MORE... IN THE PICTURE THAT INTRODUCES Russia's TOP +CIROUS STARS EXCHANGE ANGLE Make a big thing of your showing of “Circus Stars” by letting the people of your town know that the engagement at your theatre is in cooperation with the Government’s Cultural Exchange Program with the U.S.S.R. This can be done in a number of ways: 1. Try for an editorial in a newspaper urging that this Russian film be seen by all because the interesting shots of the audiences give an insight into the kind of people who live behind the iron curtain and this insight will help us understand them better, just as they in turn will get to know us better when they see American movies on their screens. 2. A lobby board that enlarges on the copy in the see-board. 3. Handbills in circus-style type with the see-board copy. TRAILERS Use the National Screen Service trailer to sell your audiences on the unusual entertainment contained in “Circus Stars.” Glimpses of Russia’s greatest circus performers in action will whet the appetite of circus fans and increase your box-office take proportionately. Be sure to include a print from the National Screen Service Exchange at the earliest possible moment. AN EXCITING SCENE MONTAGE AVAILABLE AS STILL OR MAT » The montage of scenes reproduced at right makes an unusually effective art layout which can be used to advantage in several ways, as follows: I. Order an enlargement of it (Still No. C.S. 1) and use it as a lobby display. Add copy from the ads for headline and sales copy. 2. Asa mat it makes an excellent publicity plant in the weekend edition of your local newspaper. 3. It can also be adapted into an effective throwaway, which can be printed locally. Simply use one of the large ads for the reverse side, adding theatre and playdate information. MAT OR STILL AVAILABLE FROM NATIONAL SCREEN SERVICE Still No. C.S.1 IT’S CIRCUS TIME—SOVIET STYLE when “Circus Stars” comes to town beginning ........ atthe -...geace Theatre. Shown above are highlights of the great Russian performers in action in the color film, released by Paramount, which is one of those imported in cooperation with our government’s Cultural Exchange Program with the U.S.S.R. 3