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EXPLOITATION
SENSATIONAL FOUR-COLOR TABLOID HERALD BUILDS ADDED BOXOFFICE SPARK!
Create added excitement for your
playdate with this outstanding four
page, four-color, 8% x 11 Tabloid Herald loaded with boxoffice ‘sell’ for “Circus World.”
This Herald has space to imprint your theatre name, playdate, name of your second feature or even an ad for a local merchant who agrees to distribute the Herald and share in the already low cost. Containing actionpacked photos and drawings of scenes and stars of “Circus World,” it’s extensive distribution will give maxi
mum impact to your promotion.
pular P
FRONT @ COVER
<< |NSIDE SPREAD
HOW TO EFFECTIVELY DISTRIBUTE THE HERALD
e Give them to your patrons prior to your playdate. Have hotels place them in each of their rooms. e Have merchants put them in bags and packages. © © Make an arrangement with the local milkman to e Have a few youngsters deliver them door-to-door deliver them with the milk.
throughout your town. e Place them on the counters of local shops.
e Have newspaper boys slip-sheet them into the Arrange with a local restaurant for them to be local newspapers. inserted into coats and jackets while hanging in e Place them on the windshields of cars. the checkroom.
$7.50 Per thousand, F.0.B. Plant ¢ Imprinted at following prices First 1,000... $5.00. | Added thousands, $3.50 Per thousand. | Folded $2.00 Per thousand
Rush Your Order Direct to HARRY K. McWILLIAMS, 405 Broome St., New York, N.Y. 10013
Phone 212 CAnal 6-3335-6 for Rush Orders
Shipping—by Parcel Post Special e We will bill you for postage charges Large shipments by truck—shipping charges collect Check or money order must accompany order
FREE LOBBY SPOTS!
The lobby spots are a sensational gimmick that can effectively supplement your advance and current promotion of “Circus World” playdates at your theatre. They will help create an atmosphere of excitement about the film.
Gratis lobby spots for “CIRCUS WORLD” playdates, will be available to all exhibitors. This tremendous promotional item consists of a two-sided 45 rpm record. Side one (1) is played in advance of the picture in order to announce the coming arrival. Side two (2) is played during the running of the picture in order to announce the film as being a current attraction.
—In your lobby—use on any standard recordplayer.
—Over audio system—play lobby spots in your theatre during intermissions and at other appropriate times.
—On loudspeaker system—set up speakers in front of the boxoffice and play lobby spots outside of your theatre.
(Order from Paramount Field Advertising & Publicity Dept. — See Coupon on Back Page)
TIE-UP STILLS
Sportswear Fur Suppliers CW-2/18 CW-119A
Beauty Salons Hat Dealers CW-3 CW-28
Outfitters Sweaters CW #12 CW-106