Circus World (Paramount Pictures) (1964)

COLORING CONTEST Kids will have loads of fun with this exciting coloring contest especially cre ated to project the robust fun, excitement and adventure of “CIRCUS WORLD.” Available in a three-column mat from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED AS AN EFFECTIVE SELLING AID. With this mat you can make up a large quantity of reproductions that include your theatre imprint and _ playdate. 3 WAYS TO USE THE CONTEST Use the coloring contest as a herald. Have supermarkets stuff them in their packages and distribute them out on the street. Plant the contest in local newspapers. Offer guest tickets to the winners and display the winning entries in your lobby. ® Distribute copies of this coloring contest to schools, Boy and Girl Scout troops and various other children’s organizations. SUNGLASSES MAKE BRIGHT PROMOTION TIE-IN Although sunglasses may darken the world’s image, add romance and mystery, FOSTER GRANT’s extensive national promotion campaign will firmly direct the public spotlight on “CIRCUS WORLD.” FOSTER GRANT SUNGLASS CORPORATION, manufacturers of a large and popular selection of “shades,” feature CLAUDIA CARDINALE wearing their sunglasses in full page, striking ads appearing in such widely circulated magazines as LIFE and LOOK. Full credit for “CIRCUS WORLD” is given a prominent position in every advertisement. This promotion provides a tremendous avenue for tie-ins. Contact your local sunglass dealers, which encompasses a huge market including optometrists, drug stores, department stores, luncheonettes, railroad terminals, airports, and news-stands. Work out arrangements to plug the arrival and playdates of “CIRCUS WORLD” in your theatre in exchange for a lobby display telling where the sunglasses can be purchased. Or, write direct to Foster Grant Sunglass Corp., Leominster, Mass. DELUXE JEWELRY TIE-IN Tasteful, colorful and distinctive are the words for “CIRCUS WORLD JEWELRY,” created in original designs by PETER LINDEMAN. This new collection, styled on inspiration from the film, is set in a handsome red velvet display which gives full credit to “CIRCUS WORLD.” PETER LINDEMAN is distributing his attractive and beautiful ensemble with the striking display to his prestige jewelers throughout the country. The “CIRCUS WORLD” collection will not only woo people with glittering jeweled delicacies, but will also stimulate a fascinating interest in the source of inspiration. Get in touch with local dealers and make certain this carefully planned promotion and tie-in works to your best advantage in your community. Provide contacts with any accessories that will add prominence to his display and help publicize the arrival and playdates of “CIRCUS WORLD.” SPECIAL ART yee Still CW/X/1 Mat 2 E (IMPRESSION BY FAMED CARICATURIST CRISTIANO) ACTION IS THE PASSWORD in Samuel Bronston's rousing production of “Circus World,’ a Paramount release which OMMIGIG.Lh..Lsleidisetlosoas. dies ros) 131: wee ty a ERS A Theatre. John Wayne supplies the excitement and fast-paced adventure along with John Smith, who is depicted above in a romantic embrace with beautiful Claudia Cardinale as glamorous Rita Hayworth looks on. The thrilling Wild West saga also includes Lloyd Nolan and Richard Conte as part of the brilliant cast. Filmed in Technicolor, “Circus World” was directed by Henry Hathaway.