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THESE EXPLOITATION ITEMS WERE USED WITH OUTSTANDING SU!
Exhibitors There Enjoyed Huge Grosses... And You Can Expect Them Too... Simply By Using These Proven Strategies THAT WORKED In An Actual Situation!
‘Over Sabine Boaugl
FRONT COVER BACK COVER
HOW TO DISTRIBUTE YOUR TABLOIDS
* Dress two of the tallest men you can find as Steve Reeves and Gordon Scott .. . and have them distribute the tabloids on the sidewalks of your town.
* Distribute them at schools and colleges.
* Distribute them at athletic events.
* Hand to workmen leaving plant gates.
* Put newsboys on street corners. Have them shout the good news about “DUEL OF THE TITANS” as they hand the tabloids to passers-by.
* Arrange to have them inserted into magazines, local newspapers, and the mailing pieces of supermarkets, department stores, etc.
* Have merchants put one in each bag or package.
* Place them on counters of drug stores, restaurants and favorite hang-outs.
* Give them to your own patrons in advnace of your playdate.
Mail your order to: HARRY McWILLIAMS P.O. Box 1987 — Springfield, Massachusetts
STEVE (HERCULES) REEVES vs GORDON ARZAM)
THE SCREEN'S MIGHTIEST TITANS
—IMPRIN + SPACE
TABLOID NEWSPAPER HERALD
This exciting four-page newspaper herald measures 12 x 15 and is chock full of enthusiasmbuilding, ticket-selling pictures and copy. There is ample room (101%” x 2”) to imprint your theatre name, playdate, name of your second feature, or even an ad for a local merchant who agrees to distribute and share the cost of the tabloid.
These tabloids are printed to your order and shipped to you on the same day your order is received. You can have all your imprinting done at the factory for the low price of $10.00—or you can have it done locally. The price for these tabloids (without imprinting) is only $7.50 per thousand, F.O.B. Springfield, Massachusetts. Unless you specify otherwise, they will be sent you by fast overland truck, shipping charges collect.
FANTASTIC PAGAN SACRIFICIAL CEREMONIES!
‘By Love Crazed Pagans!
DOUBLE-PAGE SPREAD
SUGGESTED STUNTS, BALLYS, AND PROMOTION IDEAS
1. Locate two very tall, husky guys—dress them like TARZAN and HERCULES —and send them out on the streets of your town with signs that read:
SEE GORDON (TARZAN) SCOTT BATTLE STEVE (HERCULES) REEVES IN “DUEL OF THE TITANS” AT THE BIJOU THEATRE 2. To kick off your playdate—hold a special weight-lifting contest in your theatre featuring two local weight-lifters. You can offer a special “DUEL OF THE TITANS” TROPHY to the winner. Call the contest the “DUEL OF THE TI
TANS”—advertise it well—and watch the crowds line up in front of your boxoffice! This one should get you lots of free publicity.
3. Place a small ad on the Sports Pages of your local newspaper. This should put across the “DUEL” theme—and get lots of sports lovers into your theatre!
4. Do you have stores in your town that frequently advertise Price Wars? Have them advertise their next one with a sign that reads: SPECIAL ‘DUEL OF THE TITANS” PRICE WAR TAKE ADVANTAGE OF THESE GREAT BARGAINS NOW AND SEE “DUEL OF THE TITANS” AT THE BIJOU THEATRE
Copyright© 1963 by Titanus S.p.A. and Paramount Pictures Corporation. Permission granted for customary use in publications and broadcasting. Printed in U.S.A.
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