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EXPLOITATION
PULSATING “EL DORADO” SOUND TRACK NOW AVAILABLE ON EPIC RECORDS
An exciting new soundtrack is now available. Epic Records’ Soundtrack album of “El Dorado” has a sweeping, dynamic rhythm that reflects the touch action, and larger than life personalities of the films’ stars, John Wayne and Robert Mitchum.
Nelson Riddle, who has been responsible for some of the finest soundtracks, has created the score for “El Dorado.” Available in both stereo and monaural, the recording has been enclosed in a specially-designed jacket which is coordinated with Paramount’s extensive merchandising promotion of the film.
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Beside the soundtrack, the theme song, entitled ‘‘El Dorado,”’ has been catching on. Already it has been recorded by country-western favorite Jack Barlow, and a 45 rpm single has been issued by Nelson Riddle. Both of these recordings are on Epic Records.
As part of this mammoth nation-wide campaign, Epic Records has created stricking promotional items, which include colorful point-of-sale materials, impressive displays, local ad mats, and colorful cards, illustrated here.
Representatives of Epic are contacting radio stations across the country to create maximum interest, impact and exposure for the album and single by promoting disc jockey coverage. Dealer co-op ad campaigns are also being planned.
NOTE: Dealers, disc jockeys and all other participants in this enthusiastic album promotion are being strongly urged by Epic to fully cooperate with local exhibitors playing “El Dorado” Contact your local Epic Records representative, participating retail music outlets and radio stations to arrange for mutually-beneficial promotions tying in with your playdate. Be sure to play the music in your lobby before and during the run of the film to create atmosphere and added box-office excitement.
HAVE A HIGHLY CHARGED PLAYDATE WITH THIS EXPLOSIVE TABLOID HERALD!
Build added interest, excitement and enthusiasm for your playdate with this dramatic four-page 9 x 11 Tabloid Herald filled with box office ‘sell’ for “El Dorado.”
Highlighting the fast-paced action, intense suspense and dramatic quality of the film, this tremendous and highlyeffective promotional item will give maximum impact to your campaign.
This Herald has space to imprint your theatre name, playdate, name of your second feature or even an ad for a local merchant who agrees to distribute the Herald and share in the already low cost.
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ISTHE GUNFIGHTER
EFFECTIVE WAYS TO DISTRIBUTE THE HERALD:
Give them to your patrons prior to your playdate.
Have a few youngsters deliver them door-to-door throughout your fown.
Have a few students distribute them to their schoolmates before and after class sessions. Make them available to establishments where the younger generation congregates (candy store, bowling alley, amusement park, youth centers, etc.).
Have merchants put them in bags and packages.
Have newspaper boys slip-sheet them into the local newspapers.
Place them on the windshields of cars.
Make an arrangement with the local milkman to deliver them with the milk.
Place them on the counter of local shops.
Arrange with a local restaurant for them to be inserted into coats and jackets while hanging in the checkroom
OKEH RECORD DIST.
COMSTOCK DIST. CO., 1323 Spring St., N.W., Atlanta, Ga. 30309—404 8760321. Promo Mgr. Joe Casey/ Mike King.
MARNEL OF MARYLAND, 3000 Ridgewood Ave., Baltimore, Md. 21215— 301 664-8500. Promo Mgr. James Gordon.
DUMONT RECORD DIST., 30 Nashua St., Boston, Mass. 02120—617 HI 2-0800. Promo Mer. Jerry Brenner.
BEST RECORD DIST., 959 Main St., Buffalo, N.Y. 14203—716 TT 2-0427.
BERTOS SALES CO., 2214 W. Morehead St., Charlotte, N.C. 28208—704 3752517. Promo Mgr. Mickey Beheler.
SUMMIT DIST., 7447 N. Linder Ave., Chicago, Ill. 60076—312 677-1621. Promo Mgr. Deke Atkins/Tom Amann.
SUMMIT DIST., 7840 New Bedford Rd., Cincinnati, Ohio 45237—513 241 6361. Sales, Promo Mgr. Lee Fogel.
CLEVE-DISC, 1550 E. 33 St., Cleveland, 0. 44114—216 391-1320. Promo Mer. Phil Boger.
COLUMBIA RECORD DIST., 8808 Empress Row, Dallas, Tex. 75247—214 ME 1-5680. Promo Mgr. Hal Bakke.
MUSIC MERCHANTS, INC., 3731 Woodward Ave., Detroit, Mich. 48201—313 832-0870. Promo Mgr. Ed Berson/ Jack Millman.
EASTERN RECORD DIST., 360 Tolland St., E. Hartford, Conn. 06108. 203 2897431. Promo Mgr. Bob Greenberg.
MUSIC SERVICE, 316-6th St. S., Great Falls, Mont. 59401—404 761-2420. Sales, Promo Mgr. Dick Holm.
CRAIG CORP., 345 Kamakee St., Honolulu, Hawaii 96814. Sales, Promo Mer. Masao Tanaka.
PEP RECORD DIST., 3009 W. Pico Blvd., Los Angeles, Calif. 90006—213 RE 1
4146. Promo Mer. Louise Sherman/ Bob Stern.
TELL MUSIC, 1017 Jonathon Dr., Madison, Wisc. 53713—608 257-4667. Promo Mgr. Joe Liptak, 2369 N. 115th ee Wise. 53213—414 771
CAMPUS RECORD DIST., 6751 N.W. 37th Court, Miami, Fla. 33147—305 691-3140. Promo Mgr. Ron Adams.
HEILICHER BROS., 7600 Wayzata Blvd., Minneapolis, Minn. 55426—612 5444201. Promo Mgr. Dan Desmond.
APEX-MARTIN, 175 Clinton Pl., Newark, NJ. 07112—201 923-7474. Sales, Promo Mgr. Joe Martin.
COLUMBIA RECORD DIST. SALES, John Hancock Bidg., St. Charles Ave. at Lee Circle, New Orleans, La. 70130—504 524-4546. Promo Mgr. Donald Burt.
MALVERNE DISTRIBUTORS, 601 W. 50 St., New York, N.Y. 10019—212 PL 7-0070. Promo Mgr. Rick Willard.
CRD SALES OFFICE, 6th & Grant Sts., Porter Bidg., Pittsburgh, Pa. 15219— 412 261-2844. Promo Mgr. Solly Solomon.
UNIVERSAL RECORD ODIST., 919 N. Broad St., Philadelphia, Pa. 19123— 215 CE 2-3333. Promo Mgr. Billy Harper/ Alan Lott.
MELODY SALES CO., 444 6th St., San Francisco, Calif. 94103—415 MA 18740. Promo Mgr. Pete Marino.
MUSIC DIST., INC., 1000 ist Ave. So., Seattle, Wash. 98134—206 MU 2-7188. Album Sales Mgr. Chuck Blacksmith. Singles Sales Mgr. R. A. Harlan. Promo Mgr. Dan Niles.
COMMERCIAL MUSIC, 2721 Pine St., St. Louis, Mo. 63103—314 JE 5-1515. Promo Mgr. Roy Volker.
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$8.00 Per thousand F.O.B. Plant Imprinted at following prices First 1,000 Added thousands, $3.50 Per thousand Over 4,000 $3.00 Per thousand—Folding $3.50 Per thousand Rush Your Order Direct to HARRY K. McWILLIAMS, 431 W. 28th St., N. Y., N.Y. 10001
212-695-0016 for Rush Orders
Shipping—by Parcel Post Special. We will bill you for postage charges. Large shipments by truck. Shipping charges collect. Check or money order must accompany order.