Escape from Zahrain (Paramount Pictures) (1962)

ATTRACT KIDS WITH THIS MAZE CONTEST! Sell the adventure and suspense to kids in your town via a maze. This can not only be planted in a newspaper but can also be used in the form of a herald to be distributed in schools, at coke counters, and wherever kids congregate. Offer guest tickets to the first so-many who send in ima ae eS ompleted, filled-in jobs. ath LV. alt oe Solution to Escape Maze ieee address and telephone number. Some 10 years ago Yul Brynner and Sal Mineo appeared together on Broadway in the smash hit musical, “The King and |.” Mineo played the young prince, the king’s oldest son. Since that time the two stars have been close friends but not until “Escape From Zahrain” have they acted together again. (Suggested copy) HELP THEM “ESCAPE FROM ZAHRAIN” ... AND WIN GUEST TICKETS TO SEE YUL BRYNNER, SAL MINEO and MADLYN RHUE IN THE TECHNICOLOR ADVENTURE DRAMA! Be among the first (#4) of contestants to COLOR THE ROUTE TO SAFE CITY and win tickets to see this exciting Paramount picture, which opens aie ee: Theatre. Mail your entry to the theatre no later than (date) and be sure to include your name, ORDER MAT + 4 ED SPECIAL LAYOUT FOR LOBBY, NEWSPAPER ADVENTURE DRAMA “ESCAPE FROM ZAHRAIN,” RE-UNITES “THE KING” AND HIS YOUNG “PRINCE” Aes 2 i TIE-IN TO POCKET BOOK PROMOTION “Escape From Zahrain” is based on Michael Barrett's great British suspense novel entitled “Appointment in Zahrain.” A paperback movie edition which carries the picture title, art and full credits on front and back covers has been published by Fawcett World Library as a Gold Medal Book. Rack cards and window streamers will further sell the film as well as the book, giving it wide exposure everywhere that pocket books are sold. Tie-in your theatre name and playdate to these displays and offer distributors your cooperation—lobby tI Oem : seconpes EO e me men men under senten g for their and co | explosion as | the veneer of i passions. civilization fro ROW A GREAT PARAMOUNT YUL BRYN ANG CO-STAR! MINEO, JAC SAL rie MADLYN space for the sale of books, guest tickets to limited number of purchasers of books on opening day. For information regarding book outlets in your area, contact: Miss Barbara Hendra, Fawcett Publications, Inc., 67 W. 44th Street, New: York City. ATTRACT ATTENTION WITH TRUCK BALLY Placard a truck with a big red cross and blow-ups of star heads, as illustrated here, with copy reading: SEE HOW THEY MADE THEIR “ESCAPE FROM ZAHRAIN” with credits and theatre name and send it around town. Have the driver act as a barker, using a sound amplifier, in which case the copy can be expanded: SEE HOW THEY MADE THEIR “ESCAPE FROM ZAHRAIN” HIJACKING A RED CROSS TRUCK LIKE THIS! SEE “ESCAPE FROM ZAHRAIN” STARRING YUL BRYNNER, SAL MINEO, MADLYN RHUE, JACK WARDEN ...A_ SUSPENSE-PACKED ADVENTURE DRAMA ... AT THE (THEATRE). jowtbeymadetheir [% | ESCAPE FROM Yul Brynner and Sal Mineo, who first performed together on Broadway in the smash hit musical, “The King and I, when Brynner played the king and young Sal his oldest son, make their first joint acting appearance since then in “Escape From Zahrain.” In the Technicolor Paramount adventure thriller, which opens ........ at the 62} Theatre, Brynner will be seen as an Arab nationalist leader, Mineo as a dedi The layout reproduced here, which is available to you as still 4711541Spec., and in mat form (order Mat # 2X) is highly plantable in a newspa per and as the basis for a lobby display. PRE-OPENING CAMPAIGN MATERIAL REGULAR THEATRE TRAILER: | Your theatre can do a bang-up job in selling “Escape from Zahrain,” an adventure story loaded with violent action and filmed in Technicolor. All the big suspense scenes in this picture are incorporated in this colorful trailer—use it weeks in advance of your opening for smash box office results. Order from National Screen Service—See coupon LIVE RADIO SPOTS 60 SECOND This one’s Big in EVERYTHING! BIG ACTION! BIG SCREEN! BIG CAST! “ESCAPE FROM ZAHRAIN” .. . by far the most suspenseful motion picture that ever swept out of the Eastern desert . . . Here is the fantastic flight-for-life adventure of five people welded together by desperation . . . an incorruptible leader. . . a hothead student . . . two escaped convicts and a girl of inviolate innocence! What they had done was remarkable . . . but what they still had to do was impossible . . . in “ESCAPE FROM ZAHRAIN” from Paramount Pictures. “ESCAPE FROM ZAHRAIN” starring YUL BRYNNER—costarring SAL MINEO, Jack Warden and Madlyn Rhue .. . cated follower. Jack Warden and Madlyn Rhue co-star. (Caption for newspaper planting can also be adapted for lobby display) | ee RADIO SPOT ANNOUNCEMENTS: Twelve ticket-selling Radio Spot Announcements are available for your campaign at no cost to you on one 33-1/3 record. This record contains THREE 60 second spots; THREE 30 second spots; THREE 20 second spots and THREE 10:second spot announcements—all suited for complete radio saturation. Order from your Paramount Merchandising Representative—See coupon an unforgettable drama of passion—made for the big motion picture screen in Technicolor and Panavision . . . You will never forget “ESCAPE FROM ZAHRAIN.” 30 SECOND. “ESCAPE FROM ZAHRAIN” . . . by far the most suspenseful motion picture that ever swept out of the Eastern desert! A leader so incorruptible that he must be destroyed . . . this is his suspenseful flight-for-life drama . . . with a hothead student, two escaped convicts, and a girl of inviolate innocence .. . “ESCAPE FROM ZAHRAIN” starring YUL BRYNNER—co-starring Sal Mineo, Jack Warden, Madlyn Rhue . . . @ unique experience in breathless entertainment filmed in Technicolor and Panavision. The truck can be parked in front of your theatre when it isn’t touring the town. [ | FOR TELEVISION COVERAGE: Make sure you avail yourself of the free Telop Cards for local television coverage. A set of three Telop Cards have been prepared for your campaign. Order from your Paramount Merchandising Representative—See coupon 20 SECOND “ESCAPE FROM ZAHRAIN” by far the most suspenseful motion picture that ever swept out of the Eastern desert! Starring YUL BRYNNER—co-starring SAL MINEO, JACK WARDEN, MADLYN RHUE . . . “ESCAPE FROM ZAHRAIN” . . . @ unique experience in breathless entertainment filmed in Technicolor and Panavision from Paramount Pictures. 10 SECOND “ESCAPE FROM ZAHRAIN” . ... by far the most suspenseful flight-for-life drama starring YUL BRYNNER, co-starring SAL MINEO, JACK WARDEN, MADLYN RHUE in Technicolor and Panavision. Ww z = ss i = oS O= 0.