Paradise, Hawaiian Style (Paramount Pictures) (1966)

ELVIS WITH SPECIAL “PARADISE—HAWAIIAN STYLE” HITS SETS OFF SENSATIONAL NATIONAL PROMOTION WITH RCA RECORDS! The delightful and swinging sounds of Elvis in ‘/Paradise—Hawaiian Style” have been captured in a special album by RCA Victor records. The recording, available in both stereo and monaural, is enclosed in a jacket cover filled with the art and ‘sell’ copy contained in Paramount's highly effective advertising campaign for the film. RCA Victor has set a giant national promotion campaign for the album in conjunction with the general release of the film. They have created in addition to the specially-designed album cover, striking point-of-sale materials and promotional items which include colorful displays, eye-catching window streamers, and counter cards. This impressive campaign will be supported by an all-out publicity effort. Local fieldman and representative of RCA are contacting radio stations throughout the country to create maximum exposure for the “Paradise—Hawaiian Style” album. They are also promoting wide disc jockey coverage and dealer co-op advertisements. TUUUUUTTTHLUCOULULLUUOTOOUUOUUCLLLCCETEOUCUUULUCCCAOOOOUOUUUUULCLULTEUUCCCUUUCULUUTTOTOCUCLU LOR CHHUUCUULULUUTOSTOLOCULULULUETETLRLUUTLLLUUCELGLL LULL OLOcCLOLLLLLCLLLeLoLLLLLLLL-ccLeLLLLLLLUeReLLeccoLLLLLLLCccRLLLLLLCCcccoeLLeeLeLLeceoLeLLCLUUCececeeLeeLLLUocccoLeeLeLUUC ce cooL SWING WITH FREE LOBBY SPOT The music of Elvis Presley and “’Paradise— Paradise Hawaiian Style Order Hawaiian Style” is the swinging aspect that will have your patrons gathering at the From boxoffice to see this fun-filled film. This Your Local lobby spot, which contains the exciting best Branch of this film, will make a powerful and effecof tive addition to your campaign. Use it to supplement your advance and current promotion of the film. Creating added enthusiasm means added boxoffice profits. The gratis lobby spot is available to all exhibitors. It is a two-sided, 45 rpm record, containing ‘sell’ for advance as well as current promotion. Use in your lobby (on record—player), over your audio system and through your loudspeakers. NATIONAL SCREEN SERVICE TECHNICOLOR ‘HAL WALLIS....... (Order from Paramount Field Advertising & Publicity Dept.—See coupon on back Page) IPUVATHLOVTUOMHALUULILOGTUOUATLUCAAOGTTUCATIEOGTTOGTTCLITICONICONATUOATLOTOLOGTIOETRIOGTALOGTIOOAIELGRAUOMILOGRALOGTGGIRUGGTIOOTIOOTIUOTIUGSAIOGTIVOGD UUSHUGATUUGAALOOIRLOGTLOOGRUOEALUOOTOOOGTLOGTUUGNOUOMALUCOTLOGAUGSOROGIUOOOUROOILOLERESLSOULONUGGIOUUGHOVOGOTCOOTDOGHOOUOTI LOG OUUGALUGLHULOA COE LOCeR LoL Streamer: (below) 15° long, $21.50 each. Valance (above): $2.15 per running foot; minimum length 10 feet. 6’ x 3° red, white and blue fan drapes with gold fringe: $5.75 apiece. Flag Wall Banner (below) 9 x 12’. Single Faced $80.00. Double Faced $145.00. Badge (below): 40c each. Manufactured by National Flag and Display Co., 43 West 21st St., New York, N. Y. 10010. The following songs, which Elvis sings in the film, are in the RCA Victor album: e Paradise—Hawaiian Style e It's a Dog's Life e House of Sand e Datin’ e Queenie Wahine's Papayas e Stop Where You Are e You Scratch My Back e This Ils My Heaven e Drums of the Islands NOTE: Dealers, disc jockeys and all other participants in this sensational music promotion are being strongly urged by RCA to fully cooperate with local exhibitors playing “Paradise— Hawaiian Style.” Contact your local RCA Victor representative, participating retail outlets and radio stations to arrange for mutually-beneficial promotions tying in with your theatre and playdate. Be sure to play the recording in your lobby before and during the run of the film. PROMOTION MEN © RCA VICTOR FIELD STAFF HOME OFFICE: 155 E. 24th St., New York, N. Y. AUGIE BLUME DAVE FOX PAUL ROBINSON JIM MACKRELL c/o RCA Victor Corp. c/o RCA Victor Corp. c/o RCA Victor Corp. 729 Highfall Drive 445 N. Lake Shore Dr. 6363 Sunset Blvd. ISOrE 24th Stevan. Dallas, Texas Chicago, Illinois Hollywood, California (212) 689-7200 (214) FR 6-6736 (312) 222-1550 (213) 461-9171 (212) IL 9-4803 (home) Dallas, Houston, San (312) 327-7410 (home) (213) 340-5581 (home) (212) BR 5-9739 (home) Antonio, Okla. City Chicago, Milwaukee, Los Angeles, Honolulu New York, Newark Minneapolis Albany, Syracuse BOB CULLEN MIKE FUGILLO JOz DEL MEDICO GORDON BOSSIN 2136 Locust Street 4 Lathrop Place 4241 Duke Street 2859 E. Maple Street Philadelphia, Pa. Boston, Mass Alexandria 4, Va. Birmingham, Michigan (215) 564-4920 (617) 227-2679 (703) 549-7689 (313) 646-4753 Philadelphia, Pitts(617) KE 6-1011 Baltimore, Washington Detroit, Cleveland burgh, Harrisburg Boston, Hartford Providence TOUUTOUUUTTUUUUTOOUTUTUUUUUTTOTUIIUUUTOOUUOTIUUUUTTULLUUUUUUNUUUULUULLLCULUUU LULU LLC TECHNICOLOR® ATUUHUAHOAUUATEALOUALUGLEG PLATE VEAERORLOATOATUGTOAORUOREEAIUAOAUOIPOWUOW COV UGAEY ERT COW CO) LAD TECHNICOLOR® TTVATVRLOTUOTURTUUGTOOPILEAT UAT EMT MULLAH ERA UGA UTERO UARERREOLEAUOGUOA LEA UOR COR ERLE SULT CUUUULEY TUTTLE Still #10233/Spec/x Mat 2X THIS IS “PARADISE—HAWAIIAN STYLE” as drawn by the hand of famed caricaturist Christiano. Starring Elvis Presley with Suzanna Leigh, James Shigeta and Donna Butterworth, the Paramount Picture filmed in Technicolor opens ............ at the SUN Nib cca sale 44 "6 Theatre. AUUDUETAUUUAHLULLLGHAURLEARALURRAAUOGALORCEATIN VUE UOUHTI TOO CUO 5