Paradise, Hawaiian Style (Paramount Pictures) (1966)

ATTRACT THAT ALL-IMPORTANT KIDDIE MARKET WITH THIS SWINGING-SWAYING COLORING CONTEST! Here's an excellent promotion gimmick that was specifically designed to interest and intrigue that very significant kiddie market. Create enthusiasm and generate excitement for “Paradise-Hawaiian Style” with an exciting coloring contest that's loads of fun. WAYS TO USE THE CONTEST Use the coloring contest as a herald. Have supermarkets stuff them in their packages and distribute them out on the street. Plant the contest in local newspapers. Offer guest tickets to the winners and display the winning entries in your lobby. Distribute copies of this coloring contest to schools, Boy and Girl Scout troops and various other children’s organizations. Make sure that all the children's clothing stores in your area have an ample supply of the contest. The stores can run their own contest in conjunction with your playdate. MAT 4X STTTUUUVULLURLLLULALUCUUULLLULULLCILOLLLGUOLLELCULALOCOULLLLAEOLOCUCLLOLLUOOOOOUUCLLLRLLAGOOOUUOLLLRLOOGLOLURURLULGEUESOCOOLUCLLUOLLCRICOOUUULULLLDLOGOOOUELOULLCLUAOOOLOUULDRLLLLIOOUOOCUDLCLLLAAOOCUUCRUDLLULAGOOCOUCLUOLLLUDSOOOLOLULLLLUUAOOCLLLULLLLUULCGALcCLLULCLLLLLLCAcoLcULCLLLULLLEAecGccLULLLLLLLLLGceLeLLLLLLLOLC cece LCoS. IN-THEATRE PARADISE-HAWAIIAN STYLE! The beautiful and exotic Hawaiian motif can make an interesting and exciting source for putting that finishing touch on your compaign. Decorate the lobby with the aid of a contributing and cooperating florist and pet shop. Palm plants and wheatever exotic, unusual flowers are available (cages of parakeets and other attractive birds) would provide an excellent background for still displays and posters. Add a girl wearing a grass skirt and doing the hula to the tune of “ParadiseHawaiian Style” and other songs in the film—this attraction will be a real crowd-stopper. For additional accents on the “Paradise-Hawaiian Style” motif, have all the girls on your staff dressed in grass skirts, flowers in their hair, etc., and have the men dress in wild, Hawaiian-patterned shirts, all of them wearing leis. Paper leis can be bought inexpensively in most novelty shops. Buy enough to send one around to each critic, opinionmaker and important personality in your community. AUOUNVTNGUYOAUOURANGYOUOOAONSANOOUENSONOQOUOREDOOOOOORGNDEQOCOORNONEOOOOONONOOTOOOOOOEEDEOOUOOOESOOOOGOCOOORENOOOOOOTONSOTOOOOTOOOONOOOOOOOROONOOOOOOOOGOOOOOUOORNAQOOOOORNOOOQOOOEONOOOOOOUTERYOQOUOOEROQLOQOOOTOEDEOOOOUEOOGOOGOOOOEOTONOOOOUONOEDGQOOOUOOONOOOOOOUORNEOOOOOOUESMEROOUOOOUEREOOOOOUOROONOGOOOUENOAQOQOOOOOOOOQGGUOOONONOOOOUDAEOOOOOOEOONOOUOOUOEONOOQOGUOOOEROOOG OOUORAUAUOCUOOROUOOU OO REU TOTO TIE-UP STILLS > BEAUTY SALON 10233/8 SWIM WEAR 10233/83 TOUVTTITUULTTERUUHTITOUHTTTVOUHATOGUATRUOHATUOAATOOUOOTOCOUUHLUUOOHTAUOGATROUGQEERUOTOOGHOTICOOTIAOOUITHOOOHOTUTOUAIOILUGAAILUGAAULLOGUIULLOTUIOUOLULUCORUUCCEGUOLERAUULCGAO RGAE LOG Available in a four-column mat (4EA) from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED AS AN EFFECTIVE SELLING AID. With this mat you can make up a large quantity of reproductions that include your theatre imprint and playdate. MATERIALS CHECK LIST Accessories REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service) FREE: RADIO SPOTS ANNOUNCEMENTS—Available is a FULL SET of RADIO SPOTS which effectively project all the action, adventure and excitement of the film. (Order from Paramount Pictures Field Advertising and Publicity Dept.—See coupon on back page) FREE: TV TRAILERS AND TELOP CARD —Color and Black & White— Available are TWO FULL SETS of TY SPOTS. Also available is a TY TELOP CARD. These felevision trailers are available in color and in black and white. (Order from Paramount Pictures Field Advertising and Publicity Dept.—See coupon on back page) FREE: LOBBY SPOT ANNOUNCEMENT (Order from Paramount Pictures Field Advertising and Publicity Depti—See coupon on back page) SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service) WOMEN’S WEAR 10233/18 DINER CLUB 10233/40 PATHVGOUVOHHTTINVUUSHLALOLOUGHAUUUQOUAITIIUUUUGLITIIUUOHIOATAUUOONEHLALIOOGEOATIIOUOOGTATOROCOGGTATROGESTAGTAUECOQATIOTICLANIATUODUCEHIAUOIUCEONONTITUUUUOATIOIIIUIUATOAAIUUODUOTAUANLELOLGOOUULOOENHAAURUGESOGILONLOOTANLULUOGAUIIOUGTSHIALUGGANATOOCUQLOOHOONIUUOCSAOTAUOCOLOOOOGTOOOUOOOOAPOOOOOOCOTIRIOTUOGHOOINOOOOOTADOCOOHATIUCOGNATITOOCONONITICUOUOTITOTOODOCGNATIILCOOATOTIICUOGNARUUUOOOGGTATLOLUCOOOGRIOTUOQUCGUTTIOOUOOQGNTIOUUGCOGTHLUOUIUIOATULCOUCOIIULIOGGRIAUCLUOGHAUAULLOOTRUURITUUORIOUULULUOUARLIECOLAOAAURLCUOUEEELLOCGoOLATUTECOeeA LU COO UUTTUTT TRH TTRTTTT TUTE UEUGA PUA CeAPOOOLAT LOU COOEOAEOOTLOAEUAIOLACOOALEy UOT OLIO OED SPECIAL TIPS STREET BALLY » Attract attention along the main avenues of your community with hula-dancing girls (dressed in grass skirts, colorful leis around their necks, flowers in hair, etc.). Have them accompanied by a man playing a guitar or uke and let them distribute heralds. They should also have signs on their backs with playdate and theatre information in addition to ‘sell’ copy for the film. * DANCE TIE-UP Arrange with a popular dance studio in your town to organize a hula-go-go dancing contest. This might be held in local night club, with the tab being picked up by theatre for winners. Then, for publicity mileage, have winner dance in front of your theatre on opening day to the music of “Paradise-Hawaiian Style.” * DEPARTMENT STORES Contact local department store for a special “ParadiseHawaiian Style.” week which could use the theme of Paradise-Bargain Style. Merchandising of Hawaiian products as well as others could be featured in a storewide promotion using the film as a theme. Supply stills and other materials for prominent crediting of your theatre and playdate. * RADIO CONTEST Plan a radio contest co-sponsored by a radio station or disc jockey based on the theme of Elvis Presley’s music. Have contestant name as many films as Elvis appeared in. Winners should be given prizes as well as free passes to the film. A ‘luau’ should also be arranged, making sure participating people are invited as well as the contest winners. HAWAIIAN NIGHT In honor of the opening of the film, create a sensation with an opening night gimmick of an “Hawaiian Night.” Have entire theatre, including ushers and usherette, in proper South Seas decor. Have dancing in lobby with prizes for winners of a contest you might sponsor at the time. Promote a special travel agency tie-in with discount tickets as prizes. Invite press and radio news people in order to generate important coverage for the opening as well as your theatre and playdate. BOXOFFICE BARKER To draw customers into your theatre, have barker, dressed in Hawaiian outfit with guitar, announce to passers-by that they could be in wonderful “ParadiseHawaiian Style” by merely coming into the theatre. RECIPE SPECIALS Contact local newspaper columnists for special features on Hawaiian food in their food section of the paper. Offer free passes to the film for all readers that send in a Hawaiian recipe that is used in the series. MMMM SPORTS CLOTHES 10233/5 MEN’S WEAR 10233/11 MUSIC SHOP 10233/15