Red Line 7000 (Paramount Pictures) (1965)

BB TACHOMETER SPECTACULAR! Sun Electric Corporation, manufacturers of the Sun Super Tach (the unequivocal choice of America’s leading race drivers), has created a fantastic merchandising tie-up and promotion campaign in conjunction with “Red Line 7000.” The Sun Super Tach receives several full screen close-ups in the film and is an integral part of the action theme of racing. Sun Electric has scheduled a tremendous series of full page color ads for Sun Super Tach plugging “Red Line 7000” in headlines and showing scenes from the film. A star on the Speedways,now ‘& the SUN SUPER TACH stars in Howard Hawks’ "RED LINE 70007 SUN ELECTRIC goes fo : HOLLYWOOD | Howks Turns fo Sun fectric For Leading Actor These eye-catching ads, to be placed in coordination with the film’s general release, are going to appear in every popular automotive and auto racing magazine including HOT ROD, POPULAR HOT RODDING, CAR LIFE, ROAD AND TRACT, CAR AND DRIVER, NATIONAL DRAGSTER, TACH AND SPORT ILLUSTRATED and MOTOR AND ROAD. In addition, Sun Electric will continue to give the film spotlighted publicity with stories and photos in “SUN RAYS,” the newspaper that it distributes at all stock car racing meets. NOTE: Contact your local Sun Electric representatives and retail outlets for additional promotions which would include crediting of your theatre and playdate. Se OS Se A “FIRESTONE” FANTASTIC! Firestone Tire & Rubber Company, one of the « nation’s largest newspaper advertisers, is parDON'T MISS ticipating with Paramount in a sensational comHOWARD HAWKS prooucrion bined-advertising effort which will effectively promote “Red Line 7000.” Over two thousand Firestone retail outlets and dealers are particii PARAMOUNT RELEARE pating. Firestone provided the tires for the film AT YOUR LOCAL THEATRE and is featurd in close-up shots and sign displays | x SEE iO ipeitim, THRILLING STOCK CAR Special “drop-in” ad mats, which carry full RACING AT ITS BEST! credits for the film, have been prepared by FireALL PERFORMED ON stone. They are being distributed to their retail Firestone stores and dealers across the country, who are y.. +TIRES going to incorporate them into their regular newspaper store advertisements. Note: This superb merchandising tie-in provides an excellent area for effectively promoting the film as well as your theatre and playdate. Contact the Firestone representative in your territory and local retailers for additional promotions. (For tie-ups, order still 410413/expl/1) Set up window and counter displays with scene stills in stores of the participating merchants. Make sure your playdate notations are included in the combined ads. HONDA SPECIAL The American Honda Motorcycle Company, manufacturers and distributors of one of the best-selling cycles in this country, is a highly promotional minded organization. Several scenes showing Laura Devon riding a Honda has sparked an important and huge national merchandising campaign. Honda will undertake two promotions, coinciding with the general release of the film, which feature giant posters, counter cards and dealer displays showing scenes of Laura Devon riding the Honda. NOTE: Honda's advertising and promotion departments have enthusiastically generated exciting items for this promotion. Local dealers should be contacted for additional displays and suitable credit for your theatre and paydate. (For tie-ups, order stills #10413/expl/3) PEPSI COLA EXTRA! Pepsi Cola gets tremendous exposure in ‘Red Line 7000.” An entire scene is played against the backdrop of a Pepsi Cola machine and at other times actors appear with the famous soft drink in hand. Pepsi is going to cooperate in coordinated promotions of the film. NOTE: Contact your local Pepsi bottler and distributor for special co-sponsored promotions including window and counter displays, truck-side posters and give-aways for an opening day special. Order stills #10413/68, 10413/69 and RL-147 for use in tie-ups with Pepsi. (For tie-ups, order stills #10413/68,69) Loe