Red Line 7000 (Paramount Pictures) (1965)

: ln 2, SB y PURE OIL CAMPAIGN The Pure Oil Company, whose products receives excellent exposure in “Red Line 7000,” has devised a huge national promotion campaign of their products in conjunction with the film. All their newspaper and magazine ads, which are going to be placed in co«ordination with the film’s gen. * eral release, will contain Gasoline? copy and credits for the film. They are also going to distribute to all their dealers special posters with headline copy that reads: “See ‘Red Line 7000’.” Ask the winners what b | they use. Pond Pure Oil is also going to sponsor 30-second and 60-second live radio spots on 288 radio stations which will be tagged with a strong sell for “Red Line 7000.” In addition, they will run live 10-second radio announcements as closing billboards to all the programs they sponsor. NOTE: Take advantage of this big promotion by contacting your local Pure Oil representative and dealers. Arrange for joint promotions which would include credits for your theatre and playdate. Co-sponsor a contest offering Pure Oil products as prizes. (For tie-ups, order stills #10413/106,115) A SR REVELL TIE-UP The new Revell Home Raceway Sets and the Revell Systems are breaking all sales records and attracting racing enthusiasts, young and old, to the healthy competition and fun of a home raceway system. This intriguing item receives good exposure in ‘Red Line 7000.” As a result, Revell Inc. has developed a complete national merchandising campaign with full credits for the film. Coordinated with the film’s general release, Revell will place ads containing copy on “Red Line 7000” in the following: BOY’S LIFE, AMERICAN MODELER, ROD AND CUSTOM CAR AND MODELS, MODEL CAR SCIENCE, MODEL CAR AND TRACK, CAR MODEL MAGAZINE, IN THE GROOVE and MODEL CAR RACING NEWS. Inserts are also planned. Shots of the film’s stars using the Revell Raceway are being used in their national publicity campaign. Point-of-purchase counter cards featuring the cast of “Red Line 7000” are being distributed to over 18,000 chain stores, discount stores, toy stores, raceways and hobby stores. Note: Contact your local Revell representative and retail outlets carrying this sensational product. Arrange for additional displays, contest and other cooperative promotions which credits your theatre and playdate. (For tie-ups, order stills #10413/127,2/5) s« ., pu a wn on (For tie-ups, order stills #10413/116,119) vi G = ; le CHANNEL MASTER TIE-UP The Channel Master Corporation, a dynamic name in radio, television, and record players, will be promoting its many products with the added support of featuring ‘Red Line 7000.” See Channel Master Radios and TV in ‘*RED LINE 7000” a Paramount Release of Howard Hawks’ Production A tremendous “Red Line 7000” coordinated sales drive, on the local as well as national level, will be highlighted by excitingly designed display posters and streamers. Both of these items give prominent credit to the film. In addition, the colorful Channel Master Sales Brochure, a pocket-size booklet displaying all their products, will feature scenes from the film with full credits. More than 500,000 of these brochures are being distributed to Channel Master dealers across the country. Note: Cash in on this merchandising natural. Contact your local Channel Master dealer or regional representative. Arrange for window and counter displays with credits for your theatre and playdates. Perhaps, a co-sponsored contest could be arranged featuring Channel Master products as prizes. 99D FORD MOTOR ee The Ford Motor Company, whose cars are excitingly used throughout the entire film, is cooperating in the all-out merchandising promotion of “Red Line 7000.” Two headline stories, complete with photographic layouts, have been featured in the Ford Dealers Magazine. A full-color back cover of one of the issues contains an attractive photo and complete credits for the film. Note: Contact your local Ford representative and dealer for mutually-beneficial promotions. Set up window displays with scene stills in showrooms. Make sure suitable credits are given to your theatre and playdate. Arrange to have new Fords in front of your theatre for an unusual opening day promotion. 0 0 OOS ee SO RACE TRACK HEADSTART! In order to take advantage of the many stock car races that will be held prior to and during the general release of the film, special 14 x 18 color posters have been distributed for use in and around auto race tracks. This eye-catching piece carries “Watch For” copy and uses the exciting art of the “Red Line 7000” advertising campaign. Being placed in race tracks all across the country, these promotional items do a great job in selling and pre-selling the film. 4