Red Line 7000 (Paramount Pictures) (1965)

STUNTS AND TIPS STREET BALLYHOO An inexpensive street ballyhoo can be arranged with a local Ford dealer . . . Ford is the official N.A.S.C.A.R. automobile and is prominently shown throughout the picture. As the new models are out now, the dealer will be most anxious to engage in some kind of activity to show his new wares. Get the dealer to supply new cars and drivers to lead regular stock car races in a street ballyhoo that can be done at shopping centers and downtown areas. Banners can read: “Red Line your old car—get a new Ford.” “On our way to see ‘Red Line 7000'.” (theatre & date) Dress up the bally with girls, checkered racing flags and pennants. If possible, tie this activity into a safety or charity campaign. SOAP BOX RACING Contact the local Boys’ clubs or other youth groups to arrange a “Red Line 7000" soap box race in a downtown or shopping area. Prizes for the boy contestants could be promoted through the various merchandising tie ups such as, free tickets to the local speedways; a free weekend at a Holiday Inn for winner and his parents (or family); a year’s supply of Pepsi Cola and other prizes by the listed merchandising participants. LOBBY PROMOTION In connection with a local charity and local Ford dealer, stage a “Red Line 7000” raffle for a new Ford. Have personnel to sell chances supplied by the charity, Ford displays in the lobby and/or front of theatre. Dramatize the promotion by showing auto-testing equipment (Sun Electric Corp.) or other equipment such as new type safety belts. A good lobby display could be done with a consumer group interested in promoting safety in automobile manufacturing (Consumers Union and their magazine, Consumer Reports, Mt. Vernon, N. Y.) Other lobby and street promotions could be organized along health and safety lines such as: “Red Line 7000” test for blood pressure here. “Red Line 7000” safety campaign (in connection with Police Department) “Red Line 7000” health check here. Have a display of engine checking equipment and instruments used to check the human body. Utilize checkered racing flags and pennants in lobby, front of theatre and marquee. DEPARTMENT STORE PROMOTION Have local department store or auto accessory store do some “Red Line 7000" ads and window displays. These could be based on car products they sell such as safety belts, tires and instruments. If a racing driver is available have him appear at the theatre, store and/or TV and radio to talk about racing and the realism of “Red Line 7000.” CO-OP ADS Consult the list of merchandising tie ups and arrange “Red Line 7000” co-op ads. A contest with prizes from the various merchants could be arranged in this connection. For example, the Firestone dealer in his window could run a tire continuously against a wheel simulating road conditions. People would be invited to guess at what mileage the tire would be “red lined.” Newspaper ads could include the “Red Line 7000” contest coupon as the entry blank. DP GR ESE OT BSI LUD SD EE, MATERIALS CHECK LIST KK OMOMao CRASH THAT ALL-IMPORTANT KIDDIE MARKET! Coloring contests have repeatedly proved to be a wonderfully successful fun-item with all the kids. Don’t leave any stones unturned; use this exciting contest created to project all the action and drama of “’Red Line 7000.” | a H i. é mite By \ 1) as i Available in a four-column mat (4EA) from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED AS AN EFFECTIVE SELLING AID. With this mat you can make up a large quantity of reproductions that include your theatre imprint and playdate. 4 WAYS TO USE THE CONTEST Use the coloring contest as a herald. Have supermarkets stuff them in their packages and distribute them out on the street. Distribute copies of this coloring contest to schools, Boy and Girl Scout troops and various other children’s organizations. ® e Make sure that all the children’s clothing stores in your area have an ample supply of the con test. The stores can run their own contest in conjunction with your playdate. Plant the contest in local newspapers. Offer guest tickets to the winners and display the winning entries in your lobby. POD ID CL GEE AS ES AP AS AOE CS EP ES Ee Ee A Se A A AE AY EY I ES ES A A SP SEE A AE AS EE AD ED GED AD AED ED ENS Ae ETD EP ED LE ED <i OOO (MPM DNOODDDOBOOODDODC FREE LOBBY SPOTS FOR ADDED SPARK! ACCESSSORIES REGULAR THEATRE TRAILER Specially created to project all the wild action of the exciting racing world. (Order from your local branch of National Screen Service) FREE: SPECIAL TEASER TRAILER The most exciting action scenes of the film have been gathered into this short, hard-hitting teaser that's a sure-fire item to provide real enthusiasm and interest in the film and your playdate. Also designed for use as a cross-plug trailer. (Order from Paramount Pictures Field Advertising & Publicity §Dept.—See coupon on back page) SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service) is 6 FREE: LOBBY SPOT ANNOUNCEMENT (Order from Paramount Pictures Field Advertising & Publicity Dept—See coupon on back page) FREE: TV TRAILERS AND TELOP CARD Available is a FULL SET of TV SPOTS. Also available is a TV TELOP CARD. (Order from Paramount Pictures Field Advertising & Publicity Dept—See coupon on back page) FREE: RADIO SPOT ANNOUNCEMENTS Available is a FULL SET of RADIO SPOTS which effectively project all the action and excitement of the film. (Order from Paramount Pictures Field Advertising & Publicity Dept—See coupon on back page) added boxoffice profits. Gratis lobby spots for “Red Line 7000” playdates, will be available to all exhibitors. This tremendous promotional item consists of a two-sided 45 rpm record. Side one (1) announces the coming arrival and Side two (2) annourices the film as being a current attraction. 0 XK ea @ In your lobby—use on any standard record-player. The lobby spot is a powerful and effective gimmick that should be used to dynamically supplement your advance and current promotion of the “Red Line 7000” playdate at your theatre. The action atmosphere of excitement and thrills that it creates will mean @ Over audio system—play lobby spots in in your theatre during intermissions and at other appropriate times. @ On loudspeaker system—set up speakers in front of the boxoffice and play lobby spots outside of your theatre. (Order from Paramount Field Advertising & Publicity Dept—See Coupon on Back Page) : : RACING FLAG SPECIAL! The duthentic black-and-white checkered racing flags, which are the internationally recognized symbols of auto racing and speed, are available for a cost that makes them a must in your promotion campaign. Mounted on a wood stick, these 12” x 18” flags are naturals for gifts or prizes. They should also be used to decorate your theatre front and lobby—they’Il add a dramatic touch of realism to an_already exciting theme. $6.00 per dozen—Order from National Flag and Display Company, 43 West 21st St., New York, N. Y. 10010