Red Line 7000 (Paramount Pictures) (1965)

SEAT SELLING SLANTS EXPLOITATION POWER PUTS YOU IN THE DRIVER'S SEAT! 10. 11. . Tie in with any local races in your town. This includes midget, stock, or formula. Arrange for displays and announcements at the raceways. Display a car at your theater, or tour one over the area for flash and herald distribution. . Car racing clubs are a main source to contact for screenings and special mailings. Plan to enlist their support for newspaper interviews, TV and radio coverage or street ballyhoo. . Invite your local sports editor to participate in all activities. Enlist his support for special screenings, and have him as judge of rally contests. ABOVE ALL, RUN A DISPLAY AD IN THE SPORTS SECTION. . Stage a ‘Fireball 500” stock car rally, with newspaper or radio support. Kick off the festivities from the theater with the participants covering a given area, with prizes for those who cover the Fireball 500" course in accordance with the rules. Decorate your marquee with cutouts of stock cars, checkered flags, and special valances. String banner streamers from upright signs, and put the action of racing into your theater front. Don’t forget to tie-in with youth groups for your own local ‘‘Soap Box Fireball 500 Derby’’. Newspaper and merchant support should be enlisted to make an all-out effort for a great race. Promote local prizes for boy contestants. Staged a week in advance, with a threeweek buildup, will give your merchants and your playdate top prominence in the area. . Dress a pretty model in a race driver’s jump suit, helmet, etc. with “‘Eireball 500’’ emblazoned across her back. For an attention getter, she can carry a portable TV or radio and hand out heralds. . Secure newspaper or radio support for a ‘How Long Will ‘Fireball 500’ Run?” Contest. Put a stock car or race car version on the street, to determine how long it can run in a marathon. Perhaps a local gas station dealer will supply gas, a restaurant food for the driver, etc. Get newspaper or radio coverage of all activity. Contestants are asked to guess how many hours ‘‘Fireball 500”’ will run, and those who guess the correct timing will receive locallypromoted prizes. . Arrange window displays with all speed shop dealers. Pictured prominently in the film are Chrysler products, Bell Helmets, Firestone tires, etc., but plan to include special racing equipment as well. Model raceways are an important outlet to capture racing enthusiasts, young and old. Arrange for contests, display material, and co-op newspaper ads. Coca-Cola is featured in stills and can be a big factor in selling another market. Use stills for displays, truck banners and point-ofsale counter cards to sell ‘‘Fireball 500’’ to ‘‘coke drinkers”. 12. Get the news of ‘‘Fireball 500”’ to the enthusiasts who read Hot Rod, Car Life, Motor and Road, etc. Arrange with local news dealers to imprint a special ‘‘sleeve announcement” which will go around their books. Tie in counter cards and truck banners with dealer-theater support. 13. Arrange local level department store promotion on a ‘Safety Theme”’. Articles to feature are seat belts, special safety equipment, safety tires, etc. If possible arrange for local racing driver to appear at store for additional impact. 14. Don’t forget to tie-in Wynn's Friction proofing. Arrange for displays at dealers, conduct giveaway contests, and make up a locally imprinted poster for all qas stations. 15. Tie in with local Hobby Shops, holding a contest for the best ‘Fireball 500” stock car builder in your area. The Hobby Shop is official headquarters for necessary materials, with the finished models displayed at the theater or other prominent location. This could even be worked into a TV show beamed at the small fry. | FREE TELEVISION. This set of specially prepared television spots are a must in your campaign to sell the visual thrills and spills of “FIREBALL 500’’. Set your saturation scheduling now and garner extra promotion opportunities for best effect. They are all on one reel and include one/60 two/20 and one/10 second spot. ORDER THEM FREE FROM YOUR LOCAL AMERICAN INTERNATIONAL EXCHANGE. | SPECIAL COLOR TV PACKAGE ... To increase the tremendous impact of ‘FIREBALL 500” these color television trailers must be used where COLOR is available. They are the same content as the regular television spots. These unusual and ccmpelling COLOR spots are FREE . . . ORDER DIRECT FROM AMERICAN INTERNATIONAL PICTURES PUBLICITY DEPT., 7165 SUNSET BLVD., HOLLYWOOD 46, CALIF. TEASER TRAILER Order this FREE color teaser trailer now. Use it in advance of the regular trailer, use it to crossplug for current run. It sells all the excitement of the thrilling stock car racing in ‘‘FIREBALL 500’. IT’S FREE FROM YOUR LOCAL AMERICAN INTERNATIONAL EXCHANGE. FREE RADIO ... This exciting on-track series of. radio spots will sell your audience on ‘FIREBALL 500" A NASCAR official track announcer delivers rapid-fire dialogue that will put radio listeners track-side for all the thrills contained in a great stock car race. The series is complete on one 45 rpm record and are in 60 and 30 second lengths . . . ORDER THEM FREE FROM YOUR LOCAL AMERICAN INTERNATIONAL EXCHANGE ... SPECIAL NEW SPORTS PAGE FEATURE HOW 18 THIS FOR A STARTER PPP fer LAT GW. (cHuc4) AALIRRAN GWE UP Stock CAR RACING ey (BECADSE OF MDITIPLE INODRIES ) TO BECOME THE CHIEF NAS CAR Ls STARTER FOR. ASCOT FARK Si ; IN GARPENA, CAL AND ALL : WEST COAST TRACKSce. te FIGDRES Now Tea > HE WAS ros A GET KIT pa Leas one EAs p ypeed LS UNCOUNTABLE BRUISES ANP BUMFScepy: eee NoT STaRhN NotHin’ STILL “UM Sure MY oo AND NOW MURRAY ComMES UP WITH & NEW CAREER “ACTY “IN AMERICAN INTERNATIONALS SANE ON S CAR SPECIAL ‘EXCLUSIVE’? CARICATURE FOR YOUR CITY. This fine caricature was made specially for American International by noted artist Jack Manning. The maximum use should be as a FRONT COVER of a Sunday supplement newspaper section. It can also be used in any size as an unusual and selling piece of art on the main movie page in advance of opening. Glossy copies, with appropriate caption, available upon request from Publicity Dept. American International Pictures, 7165 Sunset Blvd., Hollywood 46, Calif.