Robinson Crusoe on Mars (Paramount Pictures) (1964)

TREMENDOUS TIE-IN WITH CHANNEL MASTER CHANNEL MASTER, the dynamic corporation who tied-in so successfully with Jerry Lewis’ “Who's Minding The Store,” is now planning an EQUALLY BIG NATIONAL AND LOCAL PROMOTIONAL CAMPAIGN for its exciting tie-in with “ROBINSON CRUSOE ON MARS.” NATIONAL—CHANNEL MASTER, in kicking off their TREMENDOUS SALES DRIVE, is running a GIGANTIC NATIONAL PROMOTION CAMPAIGN with prominent mention for “ROBINSON CRUSOE ON MARS.” LOCAL—Added to the national promotions, the CHANNEL MASTER SALES CAMPAIGN will. hit hard on the local level. Available for use will be eye-catching store display posters, ad mats, a promotional folder that goes to 3500 distributors and salesmen, a quarter of a million brochures, a promotional idea kit and two window streamers. WHAT TO DO—For the most beneficial results, get in touch with your highly promotional minded CHANNEL MASTER dealers and regional managers. They are ready and willing to work with you on the local level and assist in any way that they can. CHANNEL MASTER DISTRICT MANAGERS Martin Charles (#19) Paul Myhand (#2) Leo Shields (#23) 10 Eisenhower Road 1710 Glen Alta 4576 Bissenden Place Framingham, Massachusetts Irving, Texas Victoria, B.C., Canada Dean Edwards (#4) Lee Naylor (#8) Lloyd Smith (#1) 10702 Meadowlake Lane 321 La Mesa Drive Route 3—Box 342 Houston 42, Texas Ladera, Menlo Park, California Wazata, Minnesota John Eickholt, Je (#13) Joseph Nicolau (#5) Norman Stanford (#18) a ey eu 1504 South Crescent Ave. 19 Springfield Street Ke eet (414) Park Ridge, Illinois Concord, New Hampshire 7646 East 66th Street Edward Nizinski (#11) Dave Stegner (#20) Brooklyn 34, New York 5507 Queen Christina 18531 Via Jose aS 4 ississinpi San Lorenzo, California Hoyt Giddings (#22) Jackson, Mississippi 4018 Sandwood Drive Russel Oberlin (#12) Jack Stouffer (#16) 5825 Mountain Creek Rd. Atlanta 28, Georgia Alan Thomson (#27) 2160 Blenheim Drive Marlborough West York, Pennsylvania Columbia, South Carolina Charles Hall (#9) 1919 Jefferson Street Paducah, Kentucky Bob Ostrom (#17) 315 Churchill Lane Joe Ivy (#26) 1205 N.E. 153rd Street AICHE NE CHE Tat 2406 West 77th Street Portland, Oregon Thomas Walkerwicz (#7) 407 Allegheny Drive Mt. Allen Heights, Cumberland County Shawnee Mission, Kansas Jim Johnson (#21) 2000 Cardinal Drive Mack Parkhill (#15) 164 Deerfield Road Sioux Falls, South Dakota Columbus 4, Ohio Mechanicsburg, Pennsylvania Al Kronschnabel (#28) Robert Pelger (#24) Bob Zalkin (#3) 358 Clair Drive 10132 Glenfield Terrace 3013 Shamrock Drive Crestwood, Missouri Greensboro, North Carolina Ronald Rubinstein (#6) Chuck Westcott (#30) 35 Evergreen Avenue—Apt. #A-14 22 Shaw Ave. Hartford, Connecticut Hespeler, Ontario, Canada Pittsburgh 28, Pennsylvania Keith Murray (#25) 16 Woodland Road Minneapolis 24, Minn. UNIQUE PROMOTIONAL KIT FOR TELEVISION AND SUMMER CAMPS A special “Robinson Crusoe on Mars” promotional kit is available for use in conjunction with television programs and summer camps. Included in the kit is a 4/2 minute, 16MM featurette with sound and corresponding script, an authentic U.S. astronaut food tube which was used in the film, the popular “Robinson Crusoe on Mars” recording sung by Johnny Cymbal and many great stunts and ideas to help build an exciting show. When ordering the “KIT” be sure to note the TV station that the featurette will appear on. ORDER THE KIT FROM PARAMOUNT PICTURES EXPLOITATION DEPARTMENT. COLORING CONTEST! KIDS WILL HAVE A FIELD DAY WITH THIS EXCITING COLORING CONTEST! Especially created to project all the thrills and adventure of “ROBINSON CRUSOE ON MARS.” Available in a four-column mat (4EB) from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED IN VARIOUS WAYS AS AN EFFECTIVE AID IN SELLING... ROBINSON CRUSOE (6)! (JS WAYS TO USE THE CONTEST e Plant the contest in local newspapers. Offer guests tickets to the winners and display the winning entries in your lobby. e Use the coloring contest as a herald. Have supermarkets stuff them in their packages and give them out on street corners. e Distribute copies to schools, Boy and Girl Scout troops and any other children’s groups. BIG RECORD TIE-IN! KAPP RECORDS, one of the nation’s top recording companies, is releasing a 45 RPM record of “ROBINSON CRUSOE ON MARS.” The song, sung by popular recording star Johnny Cymbal, will be serviced to top disc jockeys throughout the country. Paramount and Kapp field representatives also are contacting disc jockeys, station librarians, record stores and other outlets for plugs and promotions. HELPFUL HINTS FOR THE USE OF THE MUSIC! e Have local disc jockeys mention your playdate when they play the song. e Have music shops set up displays using stills of the film to surround the record. e Be sure to play the record in your lobby before the opening of the film. e Contact a disc jockey and have him devote part of his program to music that is ‘out of this world’ while also plugging the Kapp record and your playdate. SPECIAL SPACE CARD BALLY! This unique space card has been designed to create great word-of-mouth publicity for your “Robinson Crusoe on Mars” playdate. The cards should be given out to your patrons after each showing of the film. xy — PVE BEEN TO MARS — ROBINSON CRUSOE (0))!/ eS yaberuuash ites, obs onesie | Theatre Ce ee ee ey The card is available in mat form (2E) from your local branch of National Screen Service.