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IMPORTANT! INFORMATION ABOUT NEWSPAPER ADVERTISING
We have outlined below a campaign that is typical of the campaigns used in our early engagements of “ROMEO & JULIET.”’ The schedule is a concentrated one beginning with an ad on the Sunday before opening.
In this schedule we utilize both ads—with the emphasis placed on the ad using the ‘ROMANCE ART,’’ using to a lesser degree the ads with the ““ACTION ART.’ However, it is important to blend both approaches together in the overall campaign.
A.M. MAT. LINAGE
SUN MON TUE WED THU FRI SAT SUN MON TUE
401 204 305 431 203 303 202 204 202 202 at ooeoueeee Fre 300 «670 165. 70.70
P.M. MAT. LINAGE
430 204 431 431 203 330 202 204 202 202 400". £69. 500500 ‘5.10 “s00-. 70. 160". 7De 220
It is extremely important to eliminate any misconception on the part of the public that this picture is A RESERVED SEAT ATTRACTION. Emphasize in every ad the following line—REGULAR CONTINUOUS PERFORMANCES!
Make sure that your continuous feature times are listed in a prominent place in all ads, and if space permits, include the feature times for the weekend.
Include the phone number that is to be called for special group and student information and also list any student morning show information that is pertinent.
SN TT = COVER ART IS
= (200 LINES .... 1000 LINES
= 5 COLS. x ) 141% inches .... 71V4 inches
= ALSO AVAILABLE IN
= 150 LINES ..... 600 LINES
= 4 COLS. x } 10% inches ...... 43 inches
= (160 LINES ..... 800 LINES
= 5 COLS. x 1112 inches .... 572 inches Siiiiiiniiiiiiiiiiii i ((((( ( ( ( ( ( ( t
a
MAT 505
MAT 408
MAT 504
“DAZZLING! Once you see it, youll never again picture ‘Romeo & Juliet’ quite the way you did before!”
No ordinary love story....
Production of
ROMEO
~ FRANCO ZEFFIRELLI
masse ne/OLMIA HUSSEY LEONARD WHITING / MLO O'SHEA / MICHAEL YORK /JOHN MicENERY / PAT REYWOQO / NATASHA PARRY / OBERT STEPHENS <=>| a,
Set / FRANCO BRUSAT and MASOLNDD’AMICD/ ANTHONY HAVELOCK-ALAN an JON BRABOURNE/AICHARDGOOOWNY/FRANICA) TFFFAR || tam | 2077
P27 LINES eee 508 LINES cox {177 | Sidhe Ole “‘Inehes. . gine ee 36/2 inches MAT 402 =U = = ABOVE AD ALSO AVAILABLE IN 2 = = Ren Gines se tS 270 LINES = = = 3 COLS. x OUD IDONOS: oo cca. 24 >, cacall 19V2 inches MAT 302 = = = PADS INES 8 ee 408 LINES = = = 4 COLS. x ETB WOR in Oe poet 29/2 inches MAT 401 = = CIBG UMES iia. dean oe 750 LINES = = = 5 COLS. x i} 1084 thehes (oy co oe: 5334 inches MAT 501 = = = (NSO AINES: codraud’ bhie 1200 LINES = = = 8 COLS. x (Ose trees Oe eee Plas. 86 inches MAT 801 = iz Ti iii iin