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BOOK AND MAGAZINE PROMOTION
The Franco Zeffirelli Production of ROMEO & JULIET has inspired a special paperback movie edition of the Shakespearean tragedy to be published by Scholastic Book Services, the world’s largest paperback book club for students.
Scholastic Book Services, which is a unit of Scholastic Magazines, has organized over 250,000 individual book clubs in classrooms throughout the United States, from kindergarten through grade 12. Its paperback edition of Shakespeare’s play will be extensively illustrated with scenes from ROMEO & JULIET, a Paramount Pictures Presentation of a BHE Film.
ROMEO & JULIET has been receiving special attention in youth publications for some time. The film has special appeal to youth because of the casting of 17-yearold Leonard Whiting and 16-year-old Olivia Hussey, as the star crossed lovers, the youngest performers ever to play these parts professionally, and director Franco Zeffirelli’s fresh approach to the play.
Scholastic Magazines has given the motion picture the most extensive coverage ever accorded a film in its various publications, with special features on the film appearing in Practical English, Co-ed, Scope and World Week. Its periodical directed to classroom instructors, Scholastic Teacher, also has devoted its pages to the film.
Paramount reached and is continuing to reach the youth market in many ways, including fashion tie-ins with. Seventeen Magazine and Best & Co. department store, special Youth Premieres prior to opening plus an extensive advertising campaign with ads that have youth appeal.
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Illustration of the special 22” x 17 2” Poster for classroom display in conjunction with the sale of the paperback edition of ‘‘Romeo & Juliet’.
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SPECIAL SOUVENIR BOOK
Available for sale in your theatre is a very special and unusual souvenir book which truly compliments the magnificence of “ROMEO & JULIET.”
Included in this FULL-COLOR book are the story of how “ROMEO & JULIET” was made, candid portraits of the stars, an explanatory text of “ROMEO & JULIET” plus interesting material compiled from the exhaustive research done for this highly acclaimed motion picture.
This souvenir book is a valuable publicity item for your theatre as well as for the film. It is taken home and shown to neighbors, friends and relatives and referred to as a source of information and pleasure.
Order This Handsome Souvenir Book From:
National Publishers Inc. 1472 Broadway N.Y. 10036