Romeo and Juliet (Paramount Pictures) (1968)

STUDY GUIDE “ROMEO & JULIET” is generally acknowledged to be the classic of all love stories. Franco Zeffirelli has taken this beautiful story and made it into the type of film that today’s “NOW” generation has rated a MUST SEE. Since the interest in this story has been intensified by the making of this film, many schools that include ‘‘Romeo & Juliet'’ as part of their English curriculum will welcome significant and applicable materials. Pho Eyed Therefore a special study guide as shown here, has been ie assembled for school distribution. Written by a professional educator, this study guide explains the background of the story as well as its social significance. FRONT & BACK COVER > Use this study guide for an additional item to create interest and generate enthusiasm in this market that has tremendous boxoffice impact. CENTER SPREAD ® $8.00 Per Thousand F.O.B. Plant Imprinting at the following prices: First 1,000 .. . $5.00 Added thousands, $3.50 Per Thousand Over 5,000 $3.00 Per Thousand Folding—$2.00 Per Thousand Rush Your Order Direct to HARRY K. McWILLIAMS 151 Lafayette St., New York, N.Y. 10013 212-925-5013 for Rush Orders. Shipping—by parcel post special. We will bill you for postage charges. Large shipments by truck. Shipping charges collect. Check or money order must accompany order. SCREENINGS AND PREVIEWS “ROMEO & JULIET” requires a comprehensive advance screening program covering all the media; opinion makers, promotional, group contacts, sales contacts, student and educational leaders available. Extensive screening campaigns have been executed in every situation with emphasis on YOUTH. Listed is a suggested screening outline following patterns proven successful in our current engagements: SCREENING ROOM PREVIEWS Screening 1: High School and College newspaper editors, radio station personnel, magazine contacts, fraternity and sorority leaders; student organization leaders. Screening 2: Daily newspaper, contacts; include feature writers, fashion writers, promotion manager, roto editors, columnists. Screening 3: Radio and TV contacts, DJ’s, station personalities, station librarians, management and personnel. Screening 4: Music screening, including record dealers and distributors. Screening 5: Critic screening to include all newspaper radio and TV movie reviewers. Screening 6: Group sales contacts including School Principals, English Teachers, Jr. H.S. Teachers, Board of Education Officials. lt may not be necessary for you to have this many previews, the possibility exists of combining any of the above screenings depending on local circumstances. PARAMEH NT PHOTE RES pores sts te STUDENT GUIDES k #83 F $8.88 Fe Tesrad FO H Pion Franco ZEFFIRELL ROMEO JULIET poten | STUDY GUIDE YOUTH PREMIERE One of the most vital ingredients of our campaigns on ‘ROMEO & JULIET’’ was the staging of a special ‘‘Youth Premiere.” In every situation we were able to tie-in with a youth oriented‘Top 40" radio station, the station hosting a special premiere for members of their listening audience. This showing is to be held at the theatre preferably the night before opening. It is to be a special one show only performance—not a sneak preview. The station can give the tickets away to their audience in any manner deemed fit. The evening, however, must become more than just a preview. It must become a gala event, a Hollywood Premiere complete with all the festivities for the young people in your town. The station should have their DJ’s on hand in the theatre lobby. Popular local musical combos should play out front, in the lobby or inside the theatre before the film starts. In Philadelphia Pepsi hosted the preview—and made it a real special event. This part of your campaign is vital. You must have the cooperation of a radio station for this youth premiere. It is extremely important to get the two week to three week exposure on their station. It is also important that young people be able to identify with ‘ROMEO & JULIET."’ Working with stations such as these will give us the identification. 15