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NATIONAL RCA VICTOR MUSIC PROMOTION
ALBUM COVER
Trade Publications ©
RCA will run FULL PAGE ADS, with credit for “ROUSTABOUT,” in the November 2 issues of BILLBOARD, CASH-BOX, MUSIC BUSINESS, RECORD WORLD and VARIETY. These publications are the music industrys top trade papers and the readership that they receive will create exciting word-of-mouth for your playdate.
MAIN ENTR
STORE DISPLAY POSTER
HOW TO MAKE THE MOST OF THE MUSIC
A sensational music tie-in has been made by Paramount with RCA VICTOR to promote Hal Wallis’ new ELVIS PRESLEY musical, ’““ROUSTABOUT.” RCA is releasing a “ROUSTABOUT” ORIGINAL SOUNDTRACK ALBUM, which includes 11 NEW PRESLEY TUNES.
HERE'S WHAT RCA IS DOING TO HELP MAKE ROUSTABOUT EL VIS BIG ONE!
Teen-age Consumer Publications
The following publications—TEEN, INGENUE, MOTION PICTURE, MOVIE STARS, PHOTOPLAY and MOVIE LIFE—all appearing between Nov. 7th and Nov. 25th, will have RCA VICTOR ads crediting ‘“ROUSTABOUT.” These are the top teen-age magazines, and the combined circulation reaches a tremendous percentage of your audience.
Ry GS 11 GREAT SONGS
GRIGINAL SOUNDTRACK RECORDING MOUNT PICTURE “ROUSTAROUT”
CTOR®
STREAMER MAGAZINE AD
ALBUM BACK
Local Newspapers
RCA will run ads in 43 markets in November. They will be placed in a variety of top newspapers in order to reach the widest possible readership.
Promotional Material
Promotional material from RCA will include a WINDOW STREAMER, a STORE DISPLAY POSTER and a REPRODUCTION OF THE ALBUM COVER.
Now Available
ELVIS’ NEW ALBUM
Hear Elvis sing 11 great songs in the Original Soundtrack Recording of his new movie, “‘Roustabout,’’ a Hal Wallis — Paramount Pictures release.
8 RCA VICTOR 1S
DEALER IMPRINT
TRADE AD
Have music shops set up displays in their windows utilizing color stills from the film to surround the album and the single record. Also, make sure the store saves a prominent place in the display for your playdate.
Have a local radio station devote an hour to Elvis Presley’s greatest hits while also featuring songs from “ROUSTABOUT” as hits of the future.
Have a disc jockey play the “ROUSTABOUT” album and then have him follow up with a “ROUSTABOUT” FAVORITE SONG CONTEST. In this contest, all the contestant has to do is pick the song he likes best and tell why. The twenty-five best answers should receive a free pass to see “ROUSTABOUT,” or any other prize that you can promote.
Contact a local disc jockey and ask him to devote part of his program to music from carnivals while featuring songs from “ROUSTABOUT.”
Be sure to play the music in your lobby before and during the run of the film. CONTACT YOUR LOCAL RCA VICTOR DISTRIBUTOR IN ORDER TO GET YOUR “ROUSTABOUT”’ CAMPAIGN ROLLING!
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“ROUSTABOUT” ALBUM PROMOTION
Producer Hal B. Wallis, left and Colonel Tom Parker, manager for Elvis Presley, hold two of the ‘‘Roustabout” stuffed clowns made available to RCA as special carnival exploitation for the new RCA Elvis Presley “Roustabout” album. A variety of stuffed animals including monkeys, bears, elephants and miniatures of carnivals will be used to help promote the new album in music stores and leading department stores throughout the country.