St. Louis Blues (Paramount Pictures) (1958)

HITCH YOUR EXPLOITATION TO THIS BIG NATION-WIDE RECORD CAMPAIGN The great music contained in “St. Louis Blues” has been recorded by the singing stars of the picture in both albums and singles, and the top recording companies associated with the stars are promoting the platters in a big way. Rhythm-andblues fans all over the country are going to be pre-sold on the film “St. Louis Blues” via the best ticket salesmen any film ever had—the sensational stars and the thrilling music that is strictly American and forever timeless. WHAT IS BEING DONE: SPECIAL ALBUMS Record albums containing songs from the picture have been made by Eartha Kitt for RCAVictor; by Nat “King” Cole for Capitol; and by Pearl Bailey for Verve. Singles of “St. Louis Blues” have been made by Ella Fitzgerald for Verve and by Mahalia Jackson for Columbia. Cover of Nat “King” Cole Album DISC JOCKEY CO-OPS Disc jockeys will have been on the receiving end of records and promotion material so that it should be easy for you to obtain their cooperation to plug your playdate. The records and albums themselves will make marvelous music store window displays together with stills from the picture. Typical of distribu. FR" for cooperation is Lous the way RCA-Victor is getting behind Eartha Kitt's album of “St. Louis Blues” music in the following way: There will be ads in nationally read magazines New Yorker, Playboy and Esquire, as well as full page ads in trade papers Billboard, Record and Sound Retailing and Variety. A four-color counter piece, using a cut-out of Eartha Kitt on the side, will be made available at all points of sale. WIDE ALBUM COVERAGE A total of 5,350 albums will be distributed in the following way: 3,000 to radio stations throughout the nation; 700 personally handed to key disc jockeys; 350 delivered to homes of all RCA Victor salesmen; 300 sent to key record reviewers throughout the country; 1,000 sent to the homes of key record buyers. RADIO SPOTS, ADS In addition, radio spots will be devoted to “St. Louis Blues” on all RCA Victor-sponsored NBC shows and dealers will have made available to them ad mats in two sizes. Neen n nnn nnn nnn ncn nnn ene errr n nn SSS SSS SSS sss RCA Victor's field men and distributors have been alerted to work closely with the theatres booking the picture, so take advantage of this fact to contact musical outlets in your town to get your playdate plastered on as much display material as possible. 10 AMERICA’S ALL-TIME GREAT SONG HITS IN ‘ST. LOUIS BLUES’ The great blues and rhythm numbers in “St. Louis Blues’ represent the cream of the W. C. Handy crop of hits and are something to tell your town about. Fourteen of them are in this talent-rich production, performed by top stars in the world of made-inAmerica music. Here are the song titles: . ST. LOUIS BLUES . BEALE STREET BLUES . GOIN’ TO SEE MY SARAH . HARLEM BLUES . JOHN HENRY BLUES . MORNING STAR . CARELESS LOVE . FRIENDLESS BLUES 9. GOT NO MO’ HOME DAN A DOG 10. HIST DE WINDOW, NOAH 11. YELLOW DOG BLUES 12. CHANTEZ LES BAS 13. STEAL AWAY TO JESUS 14. THEY THAT SOW IN TEARS ao =~ co coo -—Ga re —_— All of the songs, with the exception of MORNING STAR, are published by Handy Bros. Music Co., Inc., 1650 Broadway, New York, N. Y. New song covers have been prepared for them, featuring the stars in “St. Louis Blues’ and could be used to advantage as displays in music store windows.