The Geisha Boy (Paramount Pictures) (1958)

TITLE, THEME PEG STORE TIE-UP With the influx of Japanese merchandise into the country and the current great interest in Oriental articles of all kinds, from furniture to toys, a tie-up with a big department store would be very much on the beam and simple to accomplish. Suggest to the promotion manager of the store (if not a department store, then the largest furniture store in town) that he feature his Japanese imports with a special co-op ad (as shown, using Oriental-style type)—special windows, etc.—models inside store wearing Japanese kimonos (if possible, use Oriental girls) and/or salesgirls dressed in kimonos for the day of the sale. STACY’S GOES GEISHA WITH ‘‘THE GEISHA BOY” Give your home a lift with our Japanese imports! Give your spirits a lift ...see Jerry Lewis as ‘The Geisha Boy” (Theatre). For the store windows, take advantage of the currently popular shoji screens (which the store undoubtedly sells) by using them as display mounts for stills and theatre credits. Set one of these up in your theatre lobby for an unusual way to display stills and use as a headline for this the Japanese characters described elsewhere in this section. TYPE TEASERS Run a series of type teaser ads throughout the newspaper to break four days before your opening, as follows Ist Day 2nd Day GEISHA It’s pronounced GAY-SHA with the accent on GAY! GEISHA It’s pronounced GAY-SHA! 3rd Day 4th Day GEISHA It’s pronounced GAY-SHA with the accent on GAY... GEISHA It’s pronounced GAY-SHA with the accent on GAY... THE JERRY LEWIS WAY! SEE JERRY LEWIS as “THE GEISHA BOY” (THEATRE) MUSIC PROMOTION Make a pitch for disk jockey and music store co-operation which should be open to you through the title song that has been recorded by Jerry Lewis for Decca Records and Jubilee Records, as well as the sound track album of the background music of “The Geisha Boy,” also recorded by Jubilee. The title song is being published by Paramount Music Publishing Company and song covers are available to you for display purposes. Address your request for them to the publishers at 1619 Broadway, New York City, N. Y. SHOW-SELLING TRAILER National Screen Service has prepared an excellent, lively trailer that does a wonderful job of highlighting key scenes from “The Geisha Boy” and creating in patrons a desire to see this hilarious picture. Be sure to include this sales aid in your campaign; it will pay off at the box-office. Order your print in plenty of time from your National Screen Service branch. NOVEL PITCH IN JAPANESE * ECL FE BEL * "THE GEISHA BOY” IS A VERY FUNNY PICTURE! EVEN IN JAPANESE .. . JERRY LEWIS IN “THE GEISHA BOY” IS A SCREAM! THEATRE. « PLAYDATE The above specially prepared art in correct Japanese characters which read: THE GEISHA BOY IS A VERY FUNNY PICTURE is a tremendously novel and interesting way to attract attention to this film with its Japanese background. The characters can be reproduced directly from this page in any size and for any purposes you desire to publicize “The Geisha Boy.” Several purposes are here suggested for your consideration: What You Can Do With Special Art 1. As doorknob hangers. 2. Imprint it on coasters and napkins for use in Oriental restaurants. 3. Use it as a newspaper teaser ad. 4. As lobby posters. 5. To headline a still-board. 6. Offer it to schools for reproduction in school papers and for posting on bulletin boards. However you use it, it is suggested that you add to it English copy along the lines: EVEN IN JAPANESE . . . JERRY LEWIS IN THE “GEISHA BOY” IS A VERY FUNNY PICTURE! ORIENTAL STREET BALLY You can attract a lot of attention in the streets by sending around a couple of pretty, young Oriental girls dressed in attractive kimonos and have them carry big parasols imprinted with: GEISHA GIRLS LOVE “THE GEISHA BOY” .. . YOU WILL, TOO! (THEATRE) LIVE RADIO SPOTS... 60-words: It's the laughquake of the Orient ... and points west . . . Jerry Lewis in his new Paramount Technicolor-VistaVision comedy, ‘The Geisha Boy” co-starring Marie McDonald, Sessue Hayakawa .. . featuring Suzanne Pleshette, Nobu Atsumi McCarthy, Robert Kazuyoshi Hirano . . . plus an uproariously original co-star for Jerry, a clever bunny called Harry Hare! "The Geisha Boy” stars Jerry as a slap-happy magician on a U.S.O. tour of the Orient. Starts (day) Pe ie eee Theatre. 35-words: See Jerry Lewis as the slap-happy magician on a U.S.O. tour of the Orient in “The Geisha Boy” . . . Paramount's Technicolor-VistaVision comedy co-starring Marie McDonald, Sessue Hayakawa... and introducing that cute, clever bunny, Harry Flare. Stars (AG) Sissies Soe cctsepeceneee Theatre. 20-words: It's a real riot .. . Jerry Lewis as a U.S.O. magician in the Orient in Paramount's Technicolor-VistaVision comedy, "The Geisha Boy” . . . tomorrow (Theatre). DRESS YOUR HOUSE STAFF IN COLORFUL JAPANESE-STYLE KIMONOS! 3