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ACTION-FILLED COLORING CONTEST FOR THAT IMPORTANT KIDDIE MARKET!
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Here's an excellent promotion gimmick that was specifically designed to interest and intrigue that very significant kiddie market. Create enthusiasm and generate excitement for “The Night Of The Grizzly” with an exciting coloring contest that's loads of fun.
Available in a four-column mat (4EA) from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED AS AN EFFECTIVE SELLING AID. With this mat you can make up a large quantity of reproductions that include your theatre imprint and playdate.
WAYS TO USE THE CONTEST
Use the coloring contest as a herald. Have supermarkets stuff them in their packages and distribute them out on the street.
Plant the contest in local newspapers. Offer quest tickets to the winners and display the winning entries in your lobby. Distribute copies of this
coloring contest to schools, Boy and Girl Scout troops and various other children’s organizations.
Make sure that all the children’s clothing stores in your area have an ample supply of the contest. The stores can run their own contest in conjunction with your playdate.
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ADD EXCITEMENT WITH FREE LOBBY SPOT
The lobby spot is a powerful and effective gimmick that should be used fo supplement your advance and current promotion of “The Night Of The Grizzly.” Create added enthusiasm and excitement that will build extra boxoffice profits.
These gratis lobby spots will be available to all exhibitors. This item consists of a twosided 45 rpm record. Side one (1) announces the coming arrival and side two (2) announces the film as a current attraction.
In your lobby, use on any standard record-player. Over your audio system, play the lobby spots in your theatre during intermissions and at other appropriate times. Over the loudspeaker system, play the record in front of the boxoffice and outside of the theatre.
(Order from Paramount Field Advertising and Publicity Dept—See Coupon on Back Page)
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MATERIAL CHECK LIST
Accessories
REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service)
FREE: RADIO SPOT ANNOUNCEMENTS
Available is a FULL SET of RADIO SPOTS which effectively project all the action, adventure and excitement of the film.
(Order from Paramount Pictures Field Advertising and Publicity Dept—See coupon on back page)
FREE: TV TRAILERS AND TELOP CARD
Available is a FULL SET of TV SPOTS. Also available is a TY TELOP CARD.
(Order from Paramount Pictures Field Advertising and Publicity Dept.—See coupon on back page)
FREE: LOBBY SPOT ANNOUNCEMENT
(Order from Paramount Pictures Field Advertising and Publicity Dept—See coupon on back page) SET OF 12 FULL COLOR STILLS
(Order from your local branch of National Screen Service}
DELUXE HiRiSE STANDEE
Something outstandingly new and dramatic
in display advertising .. .
iS) O the deluxe Hie Standee
A. It’s attention-arresting. Off-the-floor, at eye-level, this novel hirise display is A-1 advertising!
B. Budget-priced. Invest a mere $9.95, and attract dozens of additional customers. (Plus $1.50 for the hi-rise extension pole which you can use week-after-week for any other standees you order from us.) B-yootiful!
C. Convertible. Made for two-way use, this floor-to-wall display is simply adaptable. If floor space is limited or legally restricted, hang it on the wall. See. See. Si. Si.
deluxe Hi-Rise Standee..... $9.95 Re-usable Extension Pole.....$1.50 Order from your nearest NATIONAL SCREEN EXCHANGE
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TIEUP STILLS
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ARMY/NAVY STORES
FASHION SHOPS
A NIGHT LENGTHENED , BYA THOUSAND TERRORS!
PARAMOUNT PICTURES
NIGHT “ GRIZZY
CLINT WALKER
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COMING
A NIGHT LENGTHENED BY A THOUSAND TERRORS:
PARAMOUNT PICTURES per stra's
BANNER DISPLAYS A NIGHT LENGTHENED
BYA Valance: (above) $2.15 per running THOUSAND TERRORS! foot: minimum length 10 feet. 6’ x 3° red, white and blue fan drapes with gold fringe: $5.75 apiece. Flag Wall
THE Banner 9° x 12’. Single Faced $80.00.
NIGHT (RIZZI Double Faced $145.00. Badge: 50c each.
Manufactured by National Flag and
Display Co., 43 West 21st St., New York, N.Y. 10010.
PARAMOUNT PICTURES
CLINT WALKER
TECHNICOLOR TECHNISCOPE™
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Order from your local branch of
NATIONAL SCREEN SERVICE