The Odd Couple (Paramount Pictures) (1968)

AMERICAN MACHINE AND FOUNDRY COMPANY AND FRITO LAY POTATO CHIPS COMPANY Both American Machine & Foundry (A.M.F.) and Frito Lay Potato Chips play an important part in “The Odd Couple” and they can play an even bigger part via a fantastic tie-in. A.M.F. is the supplier of (with the exception of the refreshment concession) every piece of material you can find in a bowling alley . . . including shoes, balls, pins, automatic changers, etc. A.M.F. services over 10,000 of these bowling centers within the United States; and to each one of these centers, their main office is forwarding display posters showing Jack Lemmon and Walter Matthau in the bowling alley sequence from THE ODD COUPLE (giving full credit to the movie) and asking their representatives, listed here, to cooperate with you in every way possible. In addition to this, the spring 1968 edition of A.M.F.’s trade paper—Magic Triangle News—a feature story on THE ODD COUPLE is prominently displayed on page 15. The Triangle News has a circulation in excess of 15,000. With regard to Frito Lay, A.M.F. is planning to offer an ODD COUPLE special that goes as follows: for a certain limited time, A.M.F. is planning to snipe bags of Lay’s Potato Chips. These snipes will offer free bowling games compliments of THE ODD COUPLE. These special bag snipes will certainly get the fullest support of both A.M.F. and Frito Lay. AMF REPRESENTATIVES CLEVELAND: Sam Levine, 1220 President—BPAA, 2239 HillsDALLAS: Don Spyker, Bronco Avenue, Chicago, Illinois Huron Road, Cleveland, Ohio 44115 HOFFMAN ESTATES: Vic Lerner, West Higgins Road, Hoffman Estates, Illinois 60172 HOUSTON: Harold Raizes, MacGregor Bowling Center, 4522 Weingarten Street, P. 0. Box 14526, Houston, Texas. LOS ANGELES: Manny Levy, boro Avenue, Los Angeles, California TROY: Chuck Walby, Thunderbird Lanes, 400 W. Maple Street, Troy, Michigan INDIANAPOLIS: Carl Hindel, BPA, 6822 Massachusetts Avenue, Indianapolis, Indiana MIAMI: William LaMont, Bow!lerama, 200 N.E. 79th Street, Miami, Florida 33150 Bowl, 20600 Fort Worth Ave60626 nue, Dallas, Texas 75211 DENVER: Dick Counterman, Merchants Park Bowl, 631 S. Broadway, Denver, Colorado 80209 ELLISVILLE: Frank Holmes, Manchester Bowl West, Box 126, Ellisville, Missouri 63024 CHICAGO: Eugene Schmidt, Ridge Bowl, 5961 N. Ridge COLONEL SANDERS SOUTHERN FRIED CHICKEN— LAFAYETTE: N. R. Duff, Lafayette Lanes, 2825 Johnston Street, Lafayette, Louisiana 70501 DALY CITY: John Swanson, Swanson’s Westlake Bowl, 99 Southgate Avenue, Daly City, California 94015 Being one of the most popular restaurant services in the country, Colonel Sanders’ is partaking in this huge ODD COUPLE national tie-in in a really big way. The Southern Fried Chicken company is being supplied with a list of playdates which they will use in connection with special radio spots and newspaper ads in over twenty cities to coincide with their openings. The cities in which these radio spots and ads are scheduled to appear are: NEW YORK, CHICAGO, CINCINNATI, LOUISVILLE, LOS ANGELES, PHILADELPHIA, SEATTLE, ATLANTA, DALLAS, OKLAHOMA CITY, MIAMI, MINNEAPOLIS, ST. LOUIS, WASHINGTON, BOSTON, CLEVELAND, DETROIT, KANSAS CITY, NEW ORLEANS, SAN FRANCISCO, BALTIMORE. SCHLITZ BEER Schlitz has spent over $71,000 in spot time in connection with a huge throughout-the-nation radio campaign on behalf of THE ODD COUPLE. In keeping with the theme of the film, Schlitz has prepared special radio spots (with voices sounding amazingly like Jack Lemmon and Walter Matthau) which sells both the beer and the film in a riotously funny way Schlitz is being supplied with a list of our playdates, and in cities where they have markets will run these unusual radio spots to coincide with our playdates. In addition to these radio spots, Schlitz has prepared tie-in ads with THE ODD COUPLE, which will appear in several major national magazines at the time that we open the film across the country. PEPSI COLA The Pepsi Cola Bottling Corporation has prepared a gigantic point-of-sale campaign in connection with THE ODD COUPLE. The major part of this campaign started in New York on May 15th, when hundreds of Pepsi Cola delivery trucks displayed posters heralding THE ODD COUPLE on their backs. This truckback campaign will be duplicated in many cities throughout the United States to coincide with THE ODD COUPLE openings. In conjunction with the nation-wide openings of the film, Pepsi Cola has prepared exact replicas of the truck-backs which they are using in New York and shipping them to their franchises throughout the country. We would like you to get in touch with the Pepsi Cola representative in your area(s) and invite them to the special preview of the film (where there is no special preview planned, to whatever sneak preview of THE ODD COUPLE you may have planned). Kentucky Fried Chicken SoS eo her Oe: AT AUS