The Odd Couple (Paramount Pictures) (1968)

‘ODD’ SELLING IDEAS COMPUTER DATING CONTEST: One of the big things in our modern day of living is a system whereby two people match themselves perfectly via computer dating services. Almost every major city throughout the United States has such services, and it gives you a good outlet for promoting THE ODD COUPLE. Contact a computer dating service in your area, and via a radio, newspaper or T.V. contest, have them find a young couple who will be most idealy suited for each other and make them THE ODD COUPLE on behalf of the opening of the film. Perhaps you can match a young man who likes blondes, Beatle music and engineering books with a brunette who's crazy for Bach and J. D. Salinger—they should have as little in common as possible. This couple would represent your opening of the film. They would receive promoted merchandise and chances to be interviewed by local newspaper, television and radio personalities before becoming the guests of honor at your opening of THE ODD COUPLE. This is a stunt that—by using a lot of tongue in cheek—could bring you a lot of advanced publicity for your engagement. ODD COUPLE BOWLING GAMEs some of the wildest people in the world are disc jockeys, and every city in the United States has a group of these deejays who will do anything for a laugh. Contact the radio station where a group of kooky deejays broadcast from and suggest that they get together and become THE ODD COUPLE Bowling Team. What they do is to challenge their listeners to a bowling game, offering promoted merchandise if they are beaten. Listeners would have to write in and tell why they think they can beat the disc jockeys in bowling. The four most original letters would be picked as the challengers. The disc jockyes could then invite their fans to the bowling alley to cheer them on to victory. If you do use this stunt, remember to plaster the bowling alley with ODD COUPLE posters, stills, etc. containing your playdate information. A stunt like this could be very popular and get your engagement a multitude of advance publicity. ODD COUPLE SALE: Many church and civic groups hold white elephant sales during this time of year. If one of these groups is planning such a sale now, contact this group and suggest that they make it an ODD COUPLE special. The way to do this is to offer two unrelated objects for the price of one (i.e. a pair of shoes—one man’s and one woman’s or unmatching bookends). At this sale you could offer door prizes consisting of quest passes to see THE ODD COUPLE, soundtrack album, etc. ODD COUPLE CONTEST: tere’s a radio contest that will really work. Have your local deejays ask their listeners to send in post cards, naming the Oddest Couple of personalities that they can think of— Jackie Gleason and Twiggy; Phyllis Diller and Rock Hudson; etc. The funniest replies will win guest tickets to see THE ODD COUPLE. BANNER DISPLAYS PANAVISION® TECHNICOLOR® A PARAMOUNT PICTURE i] Yi COMING Streamers: 15’ long, $21.50 each. Valance: $2.15 PARAMOUNT PCTURES peters Fe: per running foot; minimum length 10 feet. 6’ x 3’ red, white and blue fan drapes with gold fringe: and $5.75 apiece. Flag Wall Banner 9’ x 12’. Single Faced $80.00. Double Faced $145.00. Budge 50¢ are each. Manufactured by National Flag and Display The Odd Co., 43 West 21st St., N.Y. 10010. Couple PANAVISION® TECHNICOLOR® A PARAMOUNT PICTURE PANAVISION® TECHNICOLOR® A PARAMOUNT PICTURE Order from your local NATIONAL SCREEN SERVICE PANAVISION® TECHNICOLOR® A PARAMOUNT PICTURE A. It’s attention-arresting. Off-the-floor, at eyelevel, this novel hi-rise display is A-1 advertising! B. Budget-priced. Invest a mere $9.95, and attract dozens of additional customers. (Plus $1.50 for the the a pfplsbe Standee hi-rise extension pole which you can use weekafter-week with other standees you order from us.) C. Convertible Made for two-way use, this floor-towall display is simply adaptable. If floor space is limited or legally restricted, hang it on the wall. Deluxe Hi-Rise Standee ......... $9.95 Re-usable Extension Pole ........ $1.50 Order from your local branch of NATIONAL SCREEN SERVICE RADIO SPOTS 60 SECOND SPOT +1 The last of the red-hot spenders—JACK LEMMON and WALTER MATTHAU—are throwing a party for their friends in “THE ODD COUPLE”. “Who wants food? Whatta you got?’ “I got brown sandwiches and, uh, green sandwiches. Which one do you want?” “What's the green?” “It’s either very mew cheese or very old meat!” “I'll take the brown.” Paramount Pictures presents: JACK LEMMON and WALTER MATTHAU as “THE ODD COUPLE” “If you want to live here, | don’t want to see you, | don’t want to hear you, | don’t want to smell your cooking. Now, kindly remove that spaghetti from my poker table!” “It’s not spaghetti—it’s linguini.” See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in “THE ODD COUPLE”. In Panavision and Technicolor. “THE ODD COUPLE”. 60 SECOND SPOT #2 In “THE ODD COUPLE” Jack Lemmon Walter Matthau meet a couple of cute birds . . . .” The Pigeon sisters . . .” “Or, as our friends in Chelsea used to call us, the Coo-Coo Pigeon sisters!’ “I like that!’ (LAUGHTER) Paramount Pictures presents JACK LEMMON and WALTER MATTHAU as “THE ODD COUPLE’—two swinging bachelors with the coolest pad in town! “Boy, this is really nice!’ “And ever so much cooler than our place!’ “Oh, it’s like equatorial Africa on our side of the building.” “Well, last night it was so bad, Gwen and | sat there in nature’s own, cooling ourselves in front of the open frig . . can you imagine?” “Well, I’m working on it!” See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in “THE ODD COUPLE” In Panavision and Technicolor. 30 SECOND SPOT +1 The last of the red-hot spenders—JACK LEMMON and Walter MATTHAU—are throwing a party for their friends in “THE ODD COUPLE” “Who wants food?’ “Whatta you got?” “| got brown sandwiches and, uh, green sandwiches. Which one do you want?” “What's the green?” It’s either very new cheese or very old meat.” “I'll take the brown.” See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in. . . “THE ODD COUPLE.” From Paramount Pictures in Panavision and Technicolor. 30 SECOND SPOT +2 JACK LEMMON and WALTER MATTHAU enjoy all the possible delights of a shared bachelor apartment in “THE ODD COUPLE.” “Yeah, oh yes, us . . . bowling—bowling is wonderful exercise, Felix, but, uh . . . that’s . . . that’s not the kind of relaxation | had in mind: | mean, the night was meant for other things.” “Like what?” “Like unless | get to touch something soft in the next two weeks, I’m in big trouble. See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in “THE ODD COUPLE.” From Paramount Pictures in Panavision and Technicolor. 30 SECOND SPOT +4 In “THE ODD COUPLE’—JACK LEMMON and WALTER MATTHAU meet a couple of cute birds . . . “The Pigeon sisters . . .” “Or, as our friends in Chelsea used to call us, the Coo-Coo Pigeon sisters!” “I like that!” See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in “THE ODD COUPLE’. From Paramount Pictures in Panavision and Technicolor. 30 SECOND SPOT +5 In “THE ODD COUPLE’, JACK LEMMON and WALTER MATTHAU share the coolest bachelor apartment in town. “Boy, this is really nice!’ “And ever so much cooler than our place.” “Oh, it’s like equatorial Africa on our side of the building.” “Well, last night it was so bad, Gwen and | sat there in nature’s own, cooling ourselves in front of the open frig . . . can you imagine?” “Well, I’m working on it.“ See JACK LEMMON and WALTER MATTHAU bring you all the laughter of Neil Simon’s Broadway smash comedy in “THE ODD COUPLE”. From Paramount Pictures in Panavision & Technicolor. MATERIALS CHECK LIST REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service) FREE: COLOR TV TRAILER AND TV SLIDE Available is a FULL SET of TV SPOTS specially created to reflect all the exciting adventure and tender romance of the film. Also available is a TY SLIDE, (Order from Paramount Pictures Field Adv. & Pub. Dept.—See coupon on back page.) FREE: RADIO SPOT ANNOUNCEMENTS Available is a FULL SET of RADIO SPOTS dynamically created for maximum boxoffice sell. (Order from Paramount Pictures Field Adv. & Pub. Dept.—See coupon on back page.) SET of 12 FULL COLOR STILLS: (Order from your local branch of National Screen Service)