The Skull (Paramount Pictures) (1965)

REAP BIG PROFITS WITH THIS DYNAMIC “SKULL” RING PROMOTION! SATURATE YOUR TOWN WITH INEXPENSIVE NOVELTY RINGS! CREATE MAXIMUM WORD-OF-MOUTH! Reach that all-important younger market by using the specially created “SKULL” RINGS as giveaways to obtain fantastic exposure. It’s a real sensational promotion and publicity tool. This silver-colored ring with a bizarre “Skull” engraved on it with ruby-red eyes embedded in the striking design will assist you in merchandising the film through a variety of effective tie-ups. The rings are an item that can be adapted to an endless number of situations and, of course, should be part of your advance and current promotions at the theatre. The following is a list of ways they may be merchandised. @ Approach a radio or TV station to co-sponsor an effective promotion and wide distribution of the “SKULL” RINGS. Have a special post card write-in from clubs, schools and other youth organizations that may be having a dance or get-together. Once confirmed, send as many rings as there will be children at the affair to the sponsors so that they may be distributed to all attending. Make sure appropriate credit is given to the film as well as your theatre and playdate. e@ Announce that on opening day, and for matinees, all those who see the film will receive the official “SKULL” RING with their tickets. @ Contact a chain of supermarkets, service stations or department stores for a mutually-beneficial promotion built around the “SKULL” RINGS. Announcements could be made that all those purchasing any item on a certain day or days will receive one ring for each of their children. This might also provide an excellent avenue for co-op ads off the amusement pages containing the offer as well as suitable credits for the film, your theatre and playdate. @ Arrange with a local milk delivery company to use the ring in a business stirring promotion. Perhaps a week could be set aside during which a ring is presented with every quart of milk ordered in addition to regular deliveries. Make sure suitable credits are given to the film as well as your theatre and playdate. @ Have the rings distributed as giveaways to live audiences at local radio and TV stations for shows that include appropriate credits for the film, your theatre and playdate. @ Use the rings as an in-theatre advance promotion. Have one of the ushers, dressed in a ghoulish costume, distribute them to patrons as they leave the theatre. Make sure appropriate credits are given. @ Hire men to walk the main avenues of your town with signs announcing the arrival of the film. Advertise that everyone should be on the lookout for these men—for all those who see them will receive a free “SKULL” RING merely for the asking. GIANT TERROR-IFFIC BOOK PROMOTION! Pyramid Books is issuing a special movie paperback edition of Robert Bloch’s terrifying and shocking tale of horror, “The Skull of the Marquis de Sade,” on which the motion picture is based. Coordinated with the national release of the film, the book has art work and exciting copy loaded with ‘sell’ for “The Skull.” Rack cards and other promotion materials are being distributed to thousands of department stores and book outlets across the country. HERE'S WHAT YOU CAN DO: @ Contact Pyramid book representative in your territory to arrange for mutually-beneficial promotions. e Rubber-stamp your message on pages torn from copies of the movie edition for wide-spread street and advance playdate distribution. @ Call on book stores and other participating merchants for prominent displays of the book to be combined with scene stills from the film along with suitable theatre and playdate credits. through their mailings. e@ Make up a book mark using a one-column pressbook ad and “Read The Book, See The Movie” copy. On the reverse side imprint theatre and playdate notations. Booksellers distribute these over the counter and e Offer free copies of the paperback book as prizes for any contests you might arrange. e Give away free copies of the movie edition to the first people in line on opening day. @ Arrange with local Cub Scout and Boy Scout organizations to distribute the “SKULL” RINGS during meetings as part of their own attendance promotion. Make sure suitable credits for the film and playdate are given. @ Make rings available for distribution to establishments where the younger generation congregate (candy store, bowling alley, amuse ment park, youth centers, etc.). Place signs and posters annoucing the opening of the film with notice that on a certain day or days all those using the facilities of that establishment will receive an authentic “SKULL” RING. NOTE: Any promotions conducted in conjunction with THE SKULL RING giveaways should be backed up with an enthusiastic advertising/publicity campaign and should always contain picture, theatre and playdate credits. For your ease and convenience, use coupon below. Send check or money order, accompanied with quantity information to the distributor. Order will be sent Prepaid Parcel Post. Cost per thousand rings—$19.50 MORRIS ROTHENBERG & SON, 2929 Atlantic Ave. Bklyn., N.Y. 11207—MIdway 7-9669 PLEASE SEND THE (Theatre) (Playdate) (Street Address) (City) (State) Thousands of “SKULL” RINGS at $19.50 per thousand. A PYRAMIO BOGKS R-i247 $Or ROBERT BLOCH author of PSYCHO Terror AT MIDNIGHT 35 8 madman's skull comes ta dreaciful life -. BS 8 murderer's phos: £ 406 TINS JHL and other tales of terror, the supernstural and the monstrous & ma 2 5 & ~ 4 8 Pa ne & PYRAMID BOOK Sik: 6m Bre NRR,