The Sons of Katie Elder (Paramount Pictures) (1965)

SPECIAL SET OF FOUR SPECTACULAR DOOR PANELS This integrated set of FOUR full-color panels (individual panels measure approximately 60” x 18”) is a dynamic promotional item being made available to all exhibitors. Designed to attract attention and stimulate interest, the door panels make a display that will be a powerful ticket-seller for the film. Note: Use door panels during the run of the film, or, if mounted, use them as advance promotion set-pieces in your lobby prior to the film’s opening. (Order from your local branch of National Screen Service— See Coupon on Back Page) ee ee GENERATE ADDED BOXOFFICE SPARK WITH DYNAMIC TABLOID HERALD! Build added interest, excitement and enthusiasm for your playdate with this dramatic four-page 8/2 x 11 Tabloid Herald filled with boxoffice ‘sell’ for “The Sons of Katie Elder.” Highlighting the fast-paced action, intense suspense and dramatic quality of the film, this tremendous and highly-effective promotional item will give maximum impact to your campaign. This Herald has space to imprint your theatre name, playdate, name of your second feature or even an ad for a local merchant who agrees to distribute the Herald and share in the already low cost. EFFECTIVE WAYS TO DISTRIBUTE THE HERALD e Give them to your patrons prior fo your e Have merchants put them in bags and playdate. packages. e Have a few youngsters deliver them doore Have newspaper boys slip-sheet them into to-door throughout your town. the local newspapers. e Have a few students distribute them to * Place them on the windshields of cars. their schoolmates before and after class e Make an arrangement with the local milksessions. man fo deliver them with the milk. e Make them available to establishments e Place them on the counter of local shops. where the younger generation congregates e Arrange with a local restaurant for them to (candy store, bowling alley, amusement to be inserted into coats and jackets while park, youth centers, efc.). hanging in the checkroom. FRONT COVER $6.50 Per thousand, F.0.B. Plant Imprinted at following prices First 1,000, $5.00. Added thousands, $3.50 Per thousand. Folded $2.00 Per thousand Rush Your Order Direct to HARRY K. McWILLIAMS 405 Broome St., New York, N. Y. 10013 Phone 212 CAnal 6-3335-6 for Rush Orders Shipping—by Parcel Post Special We will bill you for postage charges Large shipments by truck—shipping charges collect Check or money order must accompany order INSIDE SPREAD EXPLOITATION “KATIE ELDER’ COMIC BOOK Dell Publishing Company has created a special “The Sons of Katie Elder” comic book. A portrait of the stars as well as credits for the film appears on the front cover and a full page ad has been placed on the reverse side of that cover. Dell plans to distribute the book to thousands of newsstands, magazine stands, variety stores, 5-and-10¢ stores and many other outlets prior to and during the general release of the film. These comic books make excellent prizes for contests. Or, use them as heralds or gifts in special promotions that you may devise. SPECIAL—In addition to ads placed in the “Katie Elder” comic book, full page ads will also appear on the inside of the front covers of FIVE other Dell Comic Books. Reaching a fantastic market of 5,000,000, which assures maximum exposure in the allimportant kiddie market, distribution is set to coincide with the general release of the film.