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NATIONAL COPPERTONE TIE-UP :
Coppertone, the greatest name in suntan lotions, has set a gigantic summer campaign around full-page, color ads which feature Martha Hyer with full credits for “The Sons of Katie Elder.” Just prior to the general release of the film, these attractive and colorful ads are going to appear in five national magazines. Devised for maximum exposure, the following publications, having a combined circulation of 20,856,000, will run the advertisement—Ladies’ Home Journal (June), Cosmopolitan (June), Good Housekeeping (July), Family Circle (July) and Sunset (June).
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In conjunction with these placements, Coppertone will run the same full page ads in leading newspapers across the country.
Note: Contact your local Coppertone distributor to set in motion plans for effective merchandising campaigns. Arrange with participating retailers to place window displays in their stores giving appropriate credit to your theatre and playdate. Promote quan
tities of their products for handouts which could include tags containing picture and play
date copy. Check distributors and dealers for possible consideration for local ads in
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Cover Story is Rousing Tribute
Life Magazine dramatically captures the rough and tough figure of John Wayne as he appears during the location filming of “The Sons of Katie Elder” in Durango, Mexico. Highlighted by a full page portrait on the magazine's front cover, the pictorial article stretches across six pages.
Rugged Wayne, clothed in his western-styled “Katie Elder” outfit, is seen between scenes, on and off the set, and with his family. The unusual and behind-the-scenes coverage provide a moving portrait of a man who has always stood for action and masculinity.
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