The Sons of Katie Elder (Paramount Pictures) (1965)

CAPTURE THE KIDS WITH THIS FUN-FILLED COLORING CONTEST Here’s an excellent promotion gimmick that was specifically designed to capture that all-important kiddie market and create added interest in “The Sons of Katie Elder.” Woo the kids to the boxoffice with an exciting coloring contest that’s loads of fun. eS —— > — CA Mat 4 EA Available in a four-column mat (4EA) from your local branch of National Screen Service, the COLORING CONTEST CAN BE USED AS AN EFFECTIVE SELLING AID. With this mat you can make up a large quantity of reproductions that include your theatre imprint and playdate. WAYS TO USE THE CONTEST Use the coloring contest as a herald. Have supermarkets stuff them in their packages and distribute them out on the street. ° Plant the contest in local newspapers. Offer guest tickets to the winners and display the winning entries in your lobby. Distribute copies of this coloring contest to schools, Boy and Girl Scout troops and various other children’s organizations. ° Make sure that all the children’s clothing stores in your area have an ample supply of the contest. The stores can run their own contest in conjunction with your playdate. MATERIALS CHECK LIST ACCESSORIES [|] REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service) [|] FREE: TV TRAILERS AND TELOP CARD JOHN WAYNE as JOHN ELDER HAL WALLIS nc ‘THESONS OF KATIE ELDER prope SPECIAL ART ae Famed caricaturist Cristiano gives his impression of the stars in Hal Wallis’ "The Sons of Katie Elder,”” a Paramount release in Technicolor and Panavision ODCTING: oo isiensccssiees at Mie aan Theatre —(L. to R.) Michael Anderson, Jr., Martha Hyer, John Wayne, Dean Martin and Earl Holliman. Mat 2 EA a ee ee EXPLOITATION TIPS e Run a special “SON'S DAY” matinee in which a boy accompanied by his father can get fo see the film for half price. Copy for announcement could read, ONaiieen AES SSOMS-DAY AT THES. ..x2 ic: THEATRE. ALL SONS ACCOMPANIED BY THEIR FATHERS CAN SEE “THE SONS OF KATIE ELDER” FOR HALF PRICE! e Dress a few men up as cowboys and have them walk through the main streets of your town with signs on their backs that say: WE'RE HITCHING UP AT THE oe cles THEATRE TO SEE GUNFIRE MEET WITH GUNFIRE IN “THE SONS OF KATIE ELDER.” e Have a special western ‘dress-up’ contest at your theatre and give free prizes to the wearers of the best cowboy outfits. e Contact department stores, hat dealers and bridle shops to arrange for displays featuring western clothing. Provide these outlets with accessories to flash up their displays and to plug the arrival and playdate of “The Sons of Katie Elder’ at your theatre. DEAN MARTIN THE SONS OF JOHN WAYNE DEAN MARTIN e Have a local merchant (here, the market is unlimited) put a sign in his window which says: FOR THESE |. eee, IN TOWN, TRY OUR STORE, AND FOR THE BEST IN WESTERN EXCITEMENT AND ACTION, SEE “THE SONS OF KATIE ELDER,” OPENING 6 Sik aN AT THE cs eede. yo TMEATRE. e Use door panels to make up cut-outs of the stars in the film. Place these standees outside your theatre for a dramatic and eye-catching display. Top display with copy that could read: SEE THE “GREATS” IN ONE OF THE GREATEST AND MOST DRAMATIC WESTERNS OF ALL TIME—SEE “THE SONS OF KATIE ELDER,” OPENING AT THIS THEATRE ON ........... e Conduct a special essay contest to run in your local newspaper. All ‘sons’ should be invited to compete for the grand prize, which could be a gratis vacation at a ranch. An appropriate question, to be completed in 100 words or less, could be—“What does the old west teach us today?” e Arrange to have an announced tour by a local sharpshooter, which can serve as an important and effective promotion for your playdate and theatre. ee COMING JOHN WAYNE DEAN MARTIN HAL WALLIS na. Available is a FULL SET of TV SPOTS dynamically created to effectively promote the film. Also available is a TV TELOP CARD. (Order from Paramount Pictures Field Advertising & Publicity Dept.—See coupon on back page) FREE: RADIO SPOT ANNOUNCEMENTS Available is a FULL SET of RADIO SPOTS specifically created for maximum boxoffice sell. (Order from Paramount Pictures Field Advertising & Publicity Dept.—See coupon on back page) SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service) DISPLAYS Streamer (above): 15’ long, $16.50 each. Valance (below): $1.65 per running foot; minimum length 10 feet. 6’ x 3’ red, white and blue fan drapes with gold fringe: $5.75 apiece. Flag Wall Banner (right) 9’ x 12’. Single Faced $75.00. Double Faced $110.00. Badge (right): 40¢ each. Manufactured by National Flag and Display Co., 43 West 21st St., New York, N. Y. 10010. ey aes) vi THE SONS OF «4s JOHN ELDER os TOM ELDER TECHWICOLOR " PRNAVISION HAL WALLIS THE SONS OF KATIE ELDER kame gine TECHNICOLOR* PANAVISION’ FLAG WALL BANNER aus BADGE @ Order from your local branch of NATIONAL SCREEN SERVICE