The Spy Who Came In from the Cold (Paramount Pictures) (1965)

EXPLOITATION THE BOOK .. . A Giant In Publishing Sales and Promotion History The famed international bestseller, “The Spy Who Came In From The Cold,” written by John Le Carre, has made publishing history by shattering many world-wide records for staying-power on bestseller charts. Now, in coordination with Paramount's release of the movie version of “The Spy” and its dramatic merchandising campaign, Dell Publishing Company is issuing a special motion picture edition of the book. Highlighted art work and copy plugging the film appears on the book jacket and sets the pace for an enthusiastic promotion on the national as well as local level. Dell Publishing has had many promotional items specially designed for this major merchandising effort. This includes rack cards (with theatre imprint space), window streamers, dumpkins and posters. These are being distributed to thousands of department stores and book outlets throughout the country. In addition, Dell is spotlighting the paperback edition with newspaper advertising from coast-to-coast. Be sure to participate in this sensational promotion opportunity. Here's just some of the things you can do: @ Contact the Dell Publishing representative in your territory to arrange for mutually-beneficial promotions. e Set up a book-stall in your lobby for display or sale of the book with the cooperation of local retail outlets that are participating in this promotion. Publicize the book on your screen, giving full credit to cooperating stores. e Rubber-stamp your message on pages torn from conies of the movie edition for saturation street and advance playdate distribution. e Arrange with book stores and other participating merchants for prominent displays of the book to be combined with dramatic scene stills from the film along with suitable theatre and playdate credits. e Give away free copies of the movie edition to the first people on line on opening day. e Offer free copies of the paperback book as prizes for any contests you might arrange and distribute copies to editors and disc jockeys. Already having sold over 5,000,000 copies, the new movie edition provides further impetus to the film’s all-out promotional campaign with the catch-line “THE 41 SPY THRILLER NOW A MOVIE!" #1 SPY THRILLER NOW A MOVIE! acualaal Picture Rel pase starring MUCHARD BURTON and CLAIRE BLOOM READ THE BOOK! SEE THE MOVIE! BRACE YOURSELF FOR GREATNESS ate BOOKMARK RICHARD BURTON CLAIRE BLOOM OSKAR WERNER Here’s a specially designed book-mark using arf-work and merchandising copy from the advertising campaign. Headlined with “Read the Book, See the Movie” copy, it has ample space for theatre imprint and playdate information. On reverse side, imprint movie review quotes. Distribute these to booksellers, who will in turn distribute these over the counter and through mailings. Order Mat 1E imprint space THE MUSIC . . . Dynamic Campaign Set For Dramatic Album and Single Bisa hinca Ai THE SPY WHO CAME IN FROM THE GOLD A Martin Ritt Production SAM WANAMAKER George Voskovec Rupert Davies Cyril Cusack : and : PETER VAN EYCK 3 ry f ® Produced an Ritt Screenplay by Paul Dehn and Guy Trosper i sees bees i Music Composed a Conducted by Sol Kaplan The tensely absorbing and captivating music of “The Spy Who Came In From The Cold,” composed and conducted by Sol Kaplin, has been recorded by RCA Victor Records and is being issued as an original motion picture soundtrack album. Available in both stereo and monaural, the recording has been enclosed in a specially designed jacket coordinated with Paramount's merchandising campaign of the film. As part of a mammoth nation-wide campaign, and in addition to creating an eye-catching album cover, RCA Victor has prepared striking promotional items, which include point-of-sale materials in color, impressive displays, and window streamers. The launching of this extensive campaign, on a national as well as local level, will coincide with the film's general release and will be firmly supported with trade and consumer advertising. RCA is also issuing a 45 rpm single of “The Spy Who Came In From The Cold,” theme recorded by famed Peter Nero and his orchestra. Representatives of RCA are contacting radio stations across the country to create maximum interest, impact and exposure for the album and single by promoting disc jockey coverage. Dealer co-op ad campaigns have also been planned. NOTE: Dealers, disc jockeys and all other participating outlets in this enthusiastic promotion are being strongly urged by RCA to fully cooperate with local exhibitors playing “The Spy Who Came In From The Cold.” Contact your local RCA Victor representative, participating retail music outlets and radio stations to arrange for mutually-beneficial promotions tying in with your playdate. Be sure to play the music in your lobby before and during the run of the film to create atmosphere and added boxoffice spark. EXTRA: Special piano sheet music, by Famous Music Corporation, has been issued in coordination with the film's general release. A dynamic ad, in color, appears on the cover. Be sure to use in promotions. PROMOTION MEN e GORDON BOSSIN 2859 East Maple Street Birmingham, Michigan (313) 646-4753 Detroit, Cleveland AUGIE BLUME c/o RCA Victor Corp. 445 N. Lake Shore Drive Chicago, Illinois (312) 222-1550 (312) 327-7410 (home) Chicago, Milwaukee Minneapolis RCA VICTOR FIELD STAFF e BOB CULLEN 2136 Locust Street Philadelphia, Pa. (215) 564-4920 Philadelphia, Pittsburgh Harrisburg HOME OFFICE: 155 East DAVE FOX c/o RCA Victor Corp. 6363 Sunset Blvd. Hollywood, California (213) 461-9171 ( (213) 340-5581 (home) Los Angeles, Honolulu JOE DEL MEDICO 4241 Duke Street Alexandria 4, Va. (703) 549-7689 Baltimore, Washington 4 Lathrop Place Boston, Hartford, 24th Street, New York, New York MIKE FUGILLO JIM MACKRELL PAUL ROBINSON 729 Highfall Drive c/o RCA Victor Corp. Dallas, Texas 155 East 24th Street, N. Y. (214) FR 6-6736 (212) 689-7200 Dallas, Houston, San (212) IL 9-4803 (home) Antonio, Oklahoma City (212) BR 5-9739 (home) New York, Newark Albany, Syracuse Boston, Mass. (617) 227-2679 617) KE 6-1011 Providence