The Spy Who Came In from the Cold (Paramount Pictures) (1965)

EXPLOITATION TIPS BOOK MARK Contact your local library for a bulletin board display devoted to “Spy” literature through the ages and featuring “The Spy Who Came In From The Cold.” Supply library and book stores with book mark (order Mat 1E) advertising the book, your playdate and Theatre. MERCHANDISING PROMOTIONS Your local distributor of electric blankets, garments for winter wear, products that give pretection from the cold such as antifreeze, fuels, heaters, etc., should be interested in a merchandise promotion tieup through the use of the title. For example: “This winter come in from the cold with A........ Electric heater.” See “The Spy Who Came In From The Cold at Theatre and Date.” Or “our spies tell us that the best way to come in from the cold is with a (Store or brand name) sweater.” SPY BALLY Squads of young men wearing trench coats, dark glasses and hats with brims pulled down can be sent through business sections and shopping areas of your city to distribute small cards bearing the legend in this or similar vein: “SHHHHHH, |’m on a mission to find out about ‘The Spy Who Came In From The Cold’ and the trail is getting warm. Find out all about it at Theatre and Date.” Have a big pretty girl in a big fur coat (supplied by “X” the furrier) with a small fellow wrapped up close to the girl. . . appropriately labeled, “The Spy Who Came In From The Cold.” LOCAL EX-SPY Every city has someone who has been in army or navy intelligence, C.I.A. work or perhaps a genuine ex-spy. Have one of these people comment on radio, television and press interviews on “realism” of “The Spy Who Came In From The Cold.” On another level, you may appeal to high school and college groups by organizing a forum on “Spying Cold and Hot.” Questions like, “Can spy activity be justified on moral and ethical ti me 0 grounds?” “Does espionage activity really affect the course of history?” SPY APTITUDE TEST For a Lobby, street or other promotion, print an “aptitude” test with a box for a “Yes” or “No” answer to ten questions such as: 1. Do you tell all the little juicy bits of gossip to your friends or family? 2. Do you keep a diary? 3. Do you always answer questions truthfully? 4. Do you know who plays the leading male role in “The Spy Who Came In From The Cold’? 5. Do you know who plays the leading female role in “The Spy Who Came In From The Cold’? 6. Can you describe the colors and kind of clothes of the last six people you saw for more than one minute? 7. Do you take everyone at “face value”? 8. Are you punctual for appointments? 9. Do you blush easily or show other emotions when faced with bad or exciting news? 10. For one minute read the attached list of credits from “The Spy Who Came In From The Cold” playing at ........ Theatre ON aaa Bee se Can you give the names of the leading actors, director, producer and cameraman? “Yes” answers to Nos. 4, 5, 8, 10 and “No” answers to Nos. 1, 2, 3, 7, 9 would indicate aptitude for “spying.” You can grade answers, give guest tickets for best scores and otherwise use this idea to promote the picture. You can adapt this “SPY” aptitude test to radio, television or newspaper promotions. The questions and answers can be changed to suit given situations and can be made funny or serious depending upon the specific contest or promotion. SPECIAL FM RADIO PROMOTION A vital market of potential ticket buyers for “THE SPY WHO CAME IN FROM THE COLD” lies in the great FM radio listening audiences. This is an area that must be given thorough merchandising and no effort should be spared in covering all bases of promotion al activities with this important medium. Here are some suggested activities which could be effected through coordination with promotion directors of the stations. A) provide them with color transparencies and still material so that an approach may be made with the local Radio/TV Guide editors for highlighting... . B) a broadcast of the open-end interview with Richard Burton, Claire Bloom and Oskar Werner. C) a contest could be made in which the listening audience is asked to guess who the famous actress’ voice is (Claire Bloom in interviews). D) make every effort to invite key personnel from the stations to attend the screenings so that extensive plugs may be given on the air. E) try to obtain extensive space in the radio stations’ BANNER DISPLAYS PARAMOUAT PICTURES presets ‘THE SPY WHO CAME IN FROM THE COLD’ A MARTIN RIT PRODUCTION BRACE YOURSELF FOR GREATNESS Streamer 15’ long, $21.50 each. Valance: $2.15 per running foot; minimum length 10 feet. 6’ x 3’ red, white and blue fan drapes with gold fringe: $5.75 apiece. Flag Wall Banner 9 x 12’. Single Faced $80.00. Double Faced $145.00. Badge: 50¢ each. Manufactured by National Flag and Display Co., 43 West 21st St., New York, N. Y. 10010. ~ (Order from your local branch of National Screen Service) own FM Guide mailings. F) in conjunction with the local RCA Victor promotions representative, make sure that all djs at FM Stations are serviced with the album and single. G) provide the FM stations with the catch-line “COME OUT OF THE COLD AND LISTEN T0 .............. STATION.” This could be a peg for a major institutional advertising campaign by the station which must provide credit for the motion picture. H) try to arrange a simulcast if the FM station has an AM affiliate. This might be done featuring music from “THE SPY” motion picture, highlighted by the theme from “THE SPY WHO CAME IN FROM THE COLD.” _COMING RICHARD BURTON — OSKAR WERNER RICHARD BURTON [AAmtee ME ci ninr Bi00M CLAIRE BLOOM < a BADGE {| ‘TESPYWHO oe exp | CAME FROM a mani RITT PRODUCTION Paramount E> -. jt PICTURE Ome: PARP SLO PCOLOGPPPPPOPG PP PLGODO CLP OPP OPPO OP DOO CLD PO GOD PLD O GPP PG DO PDD GOLD DLE LPL LO PWD O DDO L OPO LP LO PG PD CLG COL EOP LLL G EDO LDE LEDS LO LDPE O DLL OD EC LOLOL EL OL OL EDEL LL OD LLL OL DIG DLE LOC LLO PDO L CODD ODP OLD PDD LOD DG DL EL OP PPLE LO LOOL ODDO OPDOOOOOODOS SPECIAL ART fa Yo “en Still #SPX/x/1 Mat 2EA A TENSELY CLIMACTIC MOMENT is captured by famed caricaturist Cristiano from Paramount Pictures’ daring thriller, “The Spy Who Came In From The Cold,” which OPENS sis 2 | ee Theatre. Based on John le Carré’s best-selling novel, the film stars Richard Burton, Claire Bloom and Oskar Werner. “The Spy” is a blunt and critical story of the grim and sometimes brutal tactics of espionage in a world plagued by a continuing cold war between East and West. MATERIALS CHECK LIST REGULAR THEATRE TRAILER (Order from your local branch of National Screen Service) FREE: TV TRAILER AND TELOP CARD Available is a FULL SET of TV SPOTS specially created to reflect all the dramatic action and tense excitement of the film. Also available is a TV TELOP CARD (Order from Paramount Pictures Field Advertising & Publicity Dept. —See coupon on back page.) FREE: RADIO SPOT ANNOUNCEMENTS Available is a FULL SET of RADIO SPOTS dynamically created for maximum boxoffice sell. (Order from Paramount Pictures Field Advertising & Publicity Dept. —See coupon on back page) FREE: SPECIAL TEASER TRAILER Generate added advance excitement and enthusiasm for your playdate with this tensely dramatic and hard-hitting teaser trailer which projects all the suspense and action of the film. Also designed for use as a cross-plug trailer, this item is an important part of your campaign and should be used whenever possible. (Order from your local Paramount branch) FREE: STAR INTERVIEWS Special personality interviews, with Richard Burton, Claire Bloom and Oskar Werner, have been recorded and are available for distribution. These open-end interviews make an exciting addition to an already dramatic campaign. They will create added interest and excitement. Included with full recording is a mimeographed script for local commentator. (Order from Paramount Pictures Field Advertising & Publicity Dept. —See coupon on back page)