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MASH TV, RADIO SELL |
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Paramount is backing this “Last Chance to See”? engagement of “The Ten
Commandments” with an unprecedented barrage of television and radio
selling that will pound home... in the homes... the news that this great
entertainment is now available uncut and intact, at regular prices!
TELEVISION TRAILERS
A series of special television trailers—FREE OF CHARGE TO YOU—
is available upon request. They sell the thrilling action that made motion picture history—the sensational chariot chase and the Red Sea miracle . . . the worship of the Golden Calf orgy . . . the awesome spectacle of Moses’ anger as he hurls the stone tablets containing God’s commandments. The motion-packed excitement of these and other scenes are conveyed to home screen audiences via:
2 ONE-MINUTE SPOTS 6 TWENTY-SECOND SPOTS
4 TEN-SECOND SPOTS
In addition to the scene-selling, the narration emphasizes the other features of this release—’’LAST CHANCE TO SEE,” UNCUT, INTACT, AT REGULAR PRICES.
RADIO TRANSCRIPTIONS
A radio transcription platter that hard-sells the “first time at regular prices” and “last chance to see” aspects of this engagement is also available to you. The spots on the platter also colorfully highlight the great entertainment of this production—entertainment that can only be seen on the big
motion picture theatre screen. Spots consist of:
2 ONE-MINUTE BLURBS
2 THIRTY-SECOND BLURBS 2 TWENTY-SECOND BLURBS
2 TEN-SECOND BLURBS
Radio Platter as well as TV Trailers are all obtainable upon request, FREE OF CHARGE, from Exploitation Department, Paramount Pictures Corp., 1501 Broadway, New York 36, N. Y.
10-MINUTE THEATRE TRAILER WITH NEW OPENING AND CLOSING POLICY SELLING:
The original ten-minute National Screen Service trailer in which Cecil B. DeMille himself sells the picture, has been brought up-to-date with a specially slanted prologue and epilogue—in color, prepared in such a way as to make it practical for exhibitors should they wish to cut the first and last frames which refer to “regular prices.” This is especially for those exhibitors who wish to set special price policies of their own
in regard to this “last chance to see’ engagement.
The theatre trailer is, of course, to be ordered direct from
NATIONAL SCREEN SERVICE
NEW OPENING SELL
FOR THE FIRST TIME AT REGULAR PRICES.
THIS COMMUNITY CAN NOW SEE THE MOST MONUMENTAL MOTION PICTURE OF ALL TIME! HERE IS YOUR LAST CHANCE TO = |
NEW CLOSING SELL
Remember! THIS ENGAGEMENT IS YOUR LAST CHANCE TO SEE THE MOST ACCLAIMED MOTION PICTURE EVER PRODUCED!
SEE IT UNCUT! INTACT! IN ITS ENTIRETY!
SEE IT WITH YOUR WHOLE FAMILY!
SEE CECIL B. DEMILLE’S PRODUCTION “THE TEN COMMANDMENTS” FOR THE FIRST TIME AT REGULAR PRICES!