The Ten Commandments (Paramount Pictures) (1966)

INGENIOUS CROSS-WORD PUZZLE The cross-word puzzle (Mat 3X) is an ideal and refreshing item that should be included in your over-all promotion campaign for “The Ten Commandments.” It is fairly simple and can be made available for use as an adult or teen-age feature for newspapers, weeklies and might be of interest to school and church newspapers and newsletters. Please note that along with the puzzle you must supply the definitions and a copy of the solution, which can be printed elsewhere in the same issue or in the following issue. Order Mat 3X from your local branch of National Screen Service. no an A ate Noo wig oO O00 obo a oO G wo ‘MOSES and EGYPT’ BOOK PEGS SPECIAL PROMOTION The many years of exhaustive research which contribute to the greatness of Cecil B. DeMille’s production, ‘‘The Ten Commandments,’ are authenticated and documented in Henry D. Noerdlinger’s book, ‘‘Moses and Egypt’’ published by the University of Southern California Press. It carries an introduction by Cecil B. DeMille, who has commented that “‘this research only serves to affirm rather than contradict the Bible itself.’’ Noerdlinger, who was research consultant from 1945, worked on “The Ten Commandments’’ material for four years. The publication of the book marked the first time that research for a film was compiled in book form and came about as the result of numerous requests of DeMille by clergy and educators. ‘‘Moses and Egypt’’ won the unusual accolade of a citation by The Saturday Review, which views it as a leading religious book for laymen, and it was listed as “pick of the paperbacks’’ in the religious field. In the past, copies of the book have been used as gifts to clergymen, educators and opinion-makers, and still should be a valuable adjunct to your campaign. Additional copies can be obtained from bookstores or by mail directly from University of Southern California Bookstore, University Park, Los Angeles, California 90007. ACROSS 1. Moses of “The Ten Commandments.” 7. Interpretation and Explanation of The Old Testament (Hebrew) 14. One who joins the Exodus 15. Moses sent scouts to this land 16. Moses was Bithiah’s adopted 17. Prefix meaning not 18. Mud ___ of Goshen where Hebrew slaves made bricks 19. God also revealed himself to this ancient Patriarch (familiar name) 21. “_____ is not by your word or by my hand that we are free, Pharaoh.” . A member of the cast’s monogram (reversed) . Used after a prayer . Prefix indicating a woman's maiden name . Costume designer's initials . Lilia —___ water . The waters of Egypt _ red . Sea of Book of Exodus . In the direction of —SPECIAL THEATRE TRAILER Screen Service) —TEASER/CROSS-PLUG TRAILER back page) MENTS (Order from your local branch of National (Order from your local Paramount branch) —FREE: TV TRAILERS—COLOR OR BLACK & WHITE—AND TELOP CARD Available is TWO FULL SETS of TY SPOTS dynamically created to effectively promote the film. Also available is a TY TELOP CARD. (Order from Paramount Pictures Field Advertising & Publicity Dept—See coupon on —FREE: RADIO SPOT ANNOUNCE COLORING CONTEST Here’s an excellent promotion item that is specifically designed to capture that all-important kiddie market and create added enthusiasm in “The Ten Commandments.” It will get the kids into the boxoffice with an exciting contest that’s loads of fun. Available in a four-column mat (4X) from your local branch of National Screen Service, the coloring contest can be used as an effective selling aid. With this mat you can make up a large quantity of reproductions that include your theatre imprint and playdate. SUGGESTED CONTEST COPY TO BE USED WITH COLORING MATS: DOWN 2. Land of Hebrew bondage 3. Thus 4. The story of Moses is found nthe On 5. Either 7. Moses gave a great gift to —-— 8. Opposite of out 9. An artistic movement 10. An Egyptian god 11. _____ Baxter 13. Land of milk and = 15. Prefix meaning with 20. A shackle 21. Star's initials (Rameses 1) 22. Article 23. Moses was a remarkable 25. Miss Head, again 27. A boat or ship 29. How many commandments? 30. Theeetrical force supposed by some to exist in nature 31. Plays part of Jethro (initials) MATERIAL CHECK LIST Available is a FULL SET of RADIO SPOTS specially created for maximum boxoffice se (Order from Paramount Pictures Field Advertising & Publicity Dept—See coupon on back page) —SET OF 12 FULL COLOR STILLS (Order from your local branch of National Screen Service) —SPECIAL SOUVENIR BOOK (Order from Perry Sales, Ltd., 1619 Broadway, New York, N. Y. 10019—212 OX-74360) — MOSES AND EGYPT” BOOK (Order from University of Southern California Press, Los Angeles, Calif.) This coloring contest is for a Soundtrack Album and a Trip to the Movies for the Family. How would you like to take your family to see the return of Cecil B. DeMiile’s motion picture masterpiece, “The Ten Commandments?’’ That's the prize for the top winner in this coloring contest. Winner is limited to six tickets. We will also award the Dot long play record album of “The Ten Commandments’’ soundtrack and two movie tickets to the second place winner. The third, fourth and fifth place winners will receive a pair of tickets. To enter the contest, clip out the adjoining picture and color it with crayons, coloring pencils or paints. But don't stop there. Let your imagination run riot. Decorate the picture in any way you want. You may use a frame or cut-outs or anything you wish. The fancier the better. 4 You might even want fo copy the picture larger or smaller for cut-out and rearrange the figures. The more originality you show, the better your chance of winning. When you have finished, be sure and fill out the coupon below the picture. You may leave it attached or paste it to the back of your entry. Mail your entry before midnight to “The Ten Commandments’ Contest : Winners will be announced in this space in two weeks from today. Students who have not entered the ninth grade are eligible to enter. “The Ten Commandments’’ in Technicolor is based on the bible and historical sources and attempts an accurate reproduction of the people, the times, and the events which produced the basic laws by which all men live. It opens on _. at the Theatre. Po y) RNG