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PAPERBACK BOOK BOOSTS PICTURE ON NEWSSTANDS COAST 10 COAST
Ballantine Books, publishers of a 35¢ paperback book, will have on all of the newsstands across the nation its edition of “Under Ten Flags,” the autobiographical story of the Atlantis as told by her captain, Bernhard Rogge. Distribution of the original publication (not a reprint) will be timed with release of the picture so that the book’s full-color attractive cover which reproduces an exciting scene from the picture, will serve as a highly effective display piece that sells the film and its stars. Back cover carries ‘’Don’t-miss-the-picture”’ copy along with star and producer credits. Make the tieup count directly for you by getting your playdate credit into displays of
the book wherever possible.
NAVY RECRUITING ANGLE
Contact any navy recruiting spots in your town and invite top echelon personnel to see the picture in exchange for poster display space, and/or still display with copy reading: SEE THE TRUE STORY OF THE MOST SUSPENSEFUL SEA VOYAGE IN MODERN TIMES .. . “UNDER TEN FLAGS” (THEATRE). You might also arrange to give guest tickets to all enlistees on opening day, or for the duration of your engagement.
PLASTIC PENNANT STREAMERS $6.00 $1.65
per 100 Ft. Streamer _ per 30 Ft. Streamer
Create eye-catching atmosphere for “Under Ten Flags” in your lobby and out front. 48 assorted solid color pennants, 12 x 18 inches, sewn to strong cord, 100 feet long. When purchased in 100-foot units, $6.00 per 100 feet. When purchased in 30-foot units (12 assorted solid color dangles, 12 x 18 inches) $1.65 per 30 feet.
LIVE RADIO SPOTS...
60-words:
You've got to see it to believe it... the true drama of the killer ship Atlantis told in the new Paramount release, ‘Under Ten Flags,'’ produced by Dino De Laurentiis and starring Van Heflin as the captain who sailed her, and Charles Laughton as the admiral who vowed to sink her . . . co-starring the new French bombshell, Mylene Demongeot, as the seductive prisoner-ofwar. “Under Ten Flags” starts (day) ........................ Theatre.
40-words:
see the fantastic adventures of the killer ship with many faces ... Under Ten Flags,” produced by Dino De Laurentiis, released by Paramount... Starring Van Heflin and Charles Laughton ....co-starring beautiful French Mylene Demongeot. “Under Ten Flags,” one of the most stirring TRUE sea dramas es CLOTS Tec) ee Theatre.
25-words:
Thrill to the sensational TRUE drama of the killer ship, Atlantis, re-created in Paramount's Dino De Laurentiis production, ‘Under Ten Flags,” starring Van Heflin and Charles Laughton! etom ta idey a4 wc awak Theatre.
EXCITING TRAILER
The National Screen Service trailer is one of the most vital adjuncts to your campaign. The one prepared for ‘Under Ten Flags” is, as usual, an excellent teaser. It sells the powerful star combination of Van Heflin and Charles Laughton and the strong
characters they portray. It sells the mystery of the elusive Atlan
tis, one of the most exciting, true sea stories ever told. By all means use this trailer to sell tickets for you. Order a print from
your National Screen Service branch immediately.
Order from
NATIONAL FLAG AND DISPLAY CO. 43 West 21 St., New York 10, N. Y. Tel: ORegon 5-5230 e
In Canada Represented by THEATRE POSTER SERVICE, LTD. 227 Victoria Street, Toronto, Canada