War and Peace (Paramount Pictures) (1963)

COLORING CONTEST FOR THE KIDS Win a large audience of youngsters with this “WAR AND PEACE” Coloring Contest! The coloring mat [shown here % size) is available from NATIONAL SCREEN, and with it you can print, inexpensively, a large quantity of reproductions that include your Theatre Imprint and playdate. Distribute copies to schools, Boy and Girl Scout Trops, and any other organization of children. Offer tickets or any other prizes you can promote to the best coloring jobs. COLORING CONTESTS are tried and proven gimmicks for motivating youngsters to see a movie! Make good use of this one and it will pay off for YOU! ORDER MAT 4EA SUGGESTED LETTER TO PRINCIPALS Send the letter below, with any variations or refinements you might want to add, to the Principals of the high schools and junior high schools in your area. The tone of the letter should appeal to an educator — and with his cooperation — you should have a large turnout of students for your engagement of ‘‘WAR AND PEACE”’! FULL NAME OF SCHOOL PRINCIPAL Many critics and literary figures consider “WAR AND PEACE” the greatest novel ever written. One can only marvel at the sweep and majesty of Tolstoy’s prose, the depth of his characterizations, and his genius for breathing life and drama into historical events. The motion picture version of Tolstoy's “WAR AND PEACH -will be lectured ot te... 22ers Theatre beginning (DATE). This monumental film follows Tolstoy's epic novel as closely and realistically as possible. It is an important motion picture because it greatly aids the understanding of the novel, and from a historical point-of-view, it clarifies the issues behind Napoleon's invasion of Russia — gives an insight into the motivations of Napoleon — and is an accurate representation of life in Czarist Russia. I feel that the Technicolor “WAR AND PEACE” is loaded with the kind of entertainment and educational value that your students will appreciate and learn from. It has been well received by motion picture critics, students of Literature, historians and educators. TIE-IN WITH WORLD FAMOUS BOOK "WAR AND PEACE" is one of the world's most popular books. It has been read by millions and is required read ing in most American Universities. Because of the book's popularity, you ought to tie-in your engagement of "WAR AND PEACE" with every book outlet and library in your area. Here's how to do it: 1. ‘““WAR AND PEACE” is available in many editions, both hardcover and paperback. The 11 x 14 poster shown at right (available FREE from your Paramount Merchandising Representative) permits you to tie in your playdate with every book outlet in your area. Encourage bookstore managers to display it with a selection of their editions of ‘‘WAR AND PEACE’. There is space on Because of the high educational and entertainment qualities of this fine film, I hope you will recommend it to your students and faculty. “WAR AND PEACE” is truly a Motion Picture Experience — one that you and your school will appreciate and remember for a long time. Respectfully, THEATRE MANAGER this poster for your Theatre imprint and playdate. As part of the overall display, you can also make available a One-Sheet, a 22 x 28 Lobby Photo, color stills, a quantity of the PICTORIAL PREVIEW depicted on the next page, and the SPECIAL BOOK MARK (Mat. #133) shown above. 2. A similar display should be promoted in your town’s libraries. Libraries are always eager for new display ideas and they should welcome all the materials mentioned above to show along with their editions of ‘WAR AND PEACE”.