War and Peace (Paramount Pictures) (1963)

=INEW PROMOTIONAL MATERIAL! SPECIAL PREVIEW HERALD This exciting herald gives a preview of the spectacular and dramatic qualities of “WAR AND PEACE” and can be used in a multitude of ways to promote your playdate: 1. Make quantities of the PREVIEW HERALD available to your patrons during the weeks before your playdate. 2. Obtain a NAPOLEON COSTUME from a costume shop and send out a STREET BALLY — dressed as Napoleon — to distribute PREVIEW HERALDS on the streets of your town... to schools . . . and in all public places. Incidentally, you can also use this NAPOLEON STREET BALLY to distribute your publicity stories and mats to local newspapers. 3. Stage a ‘“‘WAR AND PEACE” CONTEST using NUMBERED PREVIEW HERALDS. Mail NUMBERED PREVIEW HERALDS to the residents of your town — along with a note saying: YOU MAY ALREADY HAVE WON A PRIZE! SEE THE LIST OF WINNING NUMBERS AT THE BIJOU THEATRE (and list the prizes) For prizes you can offer free tickets or any other items you can promote by offering to mail along announcements from your local merchants in return for a few items of merchandise to be used as prizes. With a little of your effort you can make this a big event in your town — and sell a lot of tickets for ‘WAR AND PEACE”. 4. Make quantities of PREVIEW HERALDS available to bookstores and libraries in conjunction with the TIE-IN outlined on the previous page. (ORDER MAT 5EA FROM NATIONAL SCREEN) OUR NATIONAL AD CAMPAIGN PINPOINTS STUDENTS AND TEACHERS For our NATIONAL ADVERTISING CAMPAIGN we have selected magazines that reach a high percentage of students and teachers. Most schools subscribe to these magazines, making copies available to their entitre faculty and student body. This campaign is calculated to pack your theatre with students and teachers who will be eager to see ‘‘\WAR AND PEACE"! °° A PICTORIAL PREVIEW .«.. AUDREY HEPBURN HENRY FONDA: MEL FERRER 1 tn the beginning of the 19th century, Canrist Russia is at Peace. Far the nebility, it is 2 time te hunt, take gay sdeigh rides across the countryside, and dance the Maxurks at parties in the Case's Palace. &, Baving brought the rest of Europe te ber knees, Napoleon invades Russia, Here be is shows hroading over his bettie plane and surveying the field st Boroding. where one of histary’s binodiast hatties was to take glace. 7. bite storming the artillery emplace: the French cavalry joined the cossanks in battle, snd after hoary of vielent fighting. vanquished thaw. % logather in vetileme ane of thea 4 dy } fast hewrs with he girl he loved and courted hetore the war. “WA 2. With enly rumors of war to stir their Mead, Cousank officers thelr energies at wild, uninhibited, drinking orgies &, Always taking the inltistive, Nagplees arders ac attack by his infantry—~ an attack that ic repulsed by the appuracy ang mation of the Rucsion artitiery. B. With aothing between them and Nageleon’s advancing Aemy, the citizens af Mastow pack thelr belongings on wages, set fire to Theis homes... anit five thelr threatened city. Ran PEACE” “22, Rs Soring comes & & AA Moy Sie 3, AS the threst of Rapaieen’s Armiea marched closer and closer, young mee and wemen stil taunt time te fall in fave... ané marry. &. Angered by the heavy losces sustained by his seldiers, Nepateen ceads is cavalry inte stack against the Ression eebsttioments, With the | helmets gleaming in the sus and their blve cages Rowing behind them, 4 the finest cavairy in ali Europe charged their Ruscian toes. : an ahandoned city. He is gloomy G and Utempered because the city is barning te the grewad, and ae one hes. | sarremiered te hiss, &. Napoleon enters Moscow an: Hang snd soldiers stike retern te th homes. Many neeple whe erly iriends have heen Bound closely tagelher by their common culfering ... and new are dectined ty share the tafere tegether, 1