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VECMNICOLOR
ap peers Pn :
VIRGINIA
by CHRISTIAN Ney ee ay ny STEVE Fis ER
SIX SHEET
e@ Arrange for an essay contest to run in your local newspaper. The contestant should write in 100 words or less, ‘Why | wish | lived in the old west.” Free passes and any other prizes that you can promote should be given to the winners.
@ Have a local disc jockey devote part of his programs to western music in honor of “Young Fury.” He can also have his listening audience call in and make requests.
e@ Arrange for department stores and hat shops to set up displays featuring western clothing while plugging your “Young Fury” playdate.
e@ Dress a few men up as cowboys and have them walk through the main streets of your town with signs on their backs that say: WE’RE HITCHING UP AT THE THEATRE TO SEE “YOUNG FURY!’
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“sane uRY |
EXPLOITATION TIPS
An A.C. LYLES Prod uetion —
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TWENTY-FOUR SHEET
POSTERS ann LOBBIES
Also Available:
SET OF EIGHT 11 x 14’s
TECHNISCOPE
WILLIAM
22 x 28 LOBBY PHOTO
@ Run a western ‘dress-up’ contest at your theatre and give free prizes to the wearers of the best cowboy outfits.
@ Run a special ‘Father and Son’ matinee in which a boy accompanied by his father can get in to see
“Young Fury” for half price.
@ Have a toy store owner put a sign in his window which says: FOR THE BEST TOYS IN TOWN, TRY OUR STORE, FOR THE BEST IN WESTERN ADVENTURE, SEE “YOUNG FURY,”” OPENING THEATRE.
@ Set up signs at train stations, bus depots and airports which say: CATCH THE BEST FILM IN TOWN, “YOUNG FURY,” AN EXCITING WESTERN WHICH OPENS AT THE THEATRE.
C50. 6 ee oh eee ewe NO Re eee 6 les oe 6
14 x 36 INSERT CARD
YECHNICOLOR:
‘staring RORY
— GALHOUN
LON
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Order from National Screen Service (See Coupon)
The West’
ORE AYLES
TECHRISTOPE
VIRGINIA
MAYO
WILLIAM
3) &A ALCALYLES ss mn .
TiN MAVOCHIE = si
© | sett oy CHRISTIN NYBY-Scovy ty STEVE FISHER
ONE SHEET
WINDOW CARD
40 x 60 POSTER
asia RORY
“YOUNG FURY”
Please send the following advertising accessories for
_ YECHNICOLOR
“uRY
I TECHNISCOPE
VIRGINIA
THREE SHEET
Printed in U.S.A.
Order Blank
To: NATIONAL SCREEN SERVICE CORPORATION
IMPORTANT!
Fill in your local NSS branch address
“YOUNG FURY” in addition to my normal standing order.
* FOR MY BILLBOARD POSTING CAMPAIGN AND MOUNTED CUT-OUT PURPOSES
¢ FOR MY NEWSPAPER ADVERTISING CAMPAIGN
Scene Mats, Nos. One Sheets 1 Col. Mats, Nos. Three Sheets 2 Col. Mats, Nos. Six Sheets 3 Col. Mats, Nos. Twenty-Four Sheets 4 Col. Mats, Nos. 40 x 60 Poster g ae we Nae ol. Mats, Nos. * FOR AWAY-FROM-THEATRE ADVERTISING Special #1 14x22 Window Cards ~~ Sets of 11 x 14 Photos 22 x 28 Photo Theatre Playdate 14 x 36 Insert Cards B & W Stills (B set) City State