A Hard Day's Night (United Artists) (1964)

Exploitation ADVANCE TICKET SA HERE'S A DETAILED PLAN 10 GET IT Movie history was made when UA’s plan to sell tickets for ““A Hard Day’s Night’ t resulted in a complete sell-out of four theatres in 90 minutes. with ease, efficiency—and results in all situations. |. Set a "Special Premiere’ date far in advance of your regular opening and announce it with Ad Mat 306 illustrated on Page 2. Also run teaser trailer described below. Teaser Trailer Aimed To Sell ‘Premiere Performance’ The teaser trailer which tells audiences that The Beatles are on their way to your theatre in their first feature movie is available with a “‘special tag.” This “‘tag,” based on the ad copy, advises people to “‘Avoid The Stampede! Don’t Be Sorry! Get Your Tickets.” This trailer is FREE, but to be effective it must be run 5» to 6 weeks in advance of “‘premiere”’ date. IT IS ESSENTIAL THAT YOU PREPARE A LOCAL ADDITIONAL TAG WITH INFORMATION PERTAINING TO DAY OF ‘PREMIERE’ WITH DATE AND TIME THAT TICKETS GO ON SALE. Order Teaser Trailer—lIt’s Free—From National Screen 2. Select your rock-and-roll stations to assist you in kicking off and sustaining this advance promotion. You will have the highest cooperation here as The Beatles are the hottest artists going for such stations. MM Start with play of UA soundtrack album from "A Hard Day's Night''—and make pre-promotion announcement heralding arrival of The Beatles in your city. A day or so after your tickets go on sale (and by that time you will probably be all sold out) follow through with a radio promotion in the form of a contest which offers guest tickets, albums and singles and other merchandise as prizes and giveaways. Ml Invite station personalities to serve as cashiers at The “Toronto Story Start it rolling now! boxoffice sites « sonalities plenty open end intervi 3. Have your sic and marquee ba wherever you ca. . 4. Put the speciai tickets on sale three weeks before performance either at box offices of participating theatres, at record or department stores—or both, provided stores agree to extensive co-op. 5. Order the souvenir tickets and ID tages (illustrated below) far in advance of playdate. SpROLAL PREVIEW -avRIT ewe Be SOUVENIR TICKET (4" x 9" actual size) SOUVENIR 1.D. TAG (334"" diameter) Check List Of Advance Sale Material Order From Price UA,N.Y. $15.00 per M plus postage and handling Item [ ]Souvenir Tickets | |Souvenir ID Tags UA,N.Y. $9.00 per M plus postage and handling | |TV Featurette UA, N.Y. FREE | |Open End Interview UA,N.Y. FREE [_] Teaser Trailer NSS FREE Material available from United Artists should be ordered from: Al Fisher, United Artists Corporation, 729 7th Ave., N. Y., N. Y. Hit Bookstores and Newsstands with First T ew novel nS DY EVER THE BE : THEM BEFORE HAS KNOWN Now 4 swinging, gear’ movie released by United Artists and starting Ringo, Paul Jahn and George What are The Beatles really ike? ___In this fabulous new novel you'll get the chance of a lifetime to spend a __ __whole,fantasticday withthem. Loving and romancing. twisting and .culling upandcutting oput—here are Ringo, Paul, John and George at ther irresistible best. ss | Veen Yeoh Yeah *Truelisting: fhe sentest TRAILER When word of this trailer gets around the kids may line up just to see these few exciting minutes of The Beatles on film! Those who see it will surely be among the very first on line opening day. You can’t explain it—just don’t fight it. Order this singing, swinging trailer from NATIONAL SCREEN SERVICE .. . (and stand away from the doors). PAGE 1 O Dell's Edition of ‘A Hard Day’s Night’! “a ag. the 135 Hee OE ag ane, (08 REN: i a ee Be ipraatienal <gngaes WINDOW STREAMER A specially written novelization of “A Hard Day’s Night” has been issued by Dell. It contains a bonus of 8 pages of exclusive photos from the film! Geared for its biggest seller, Dell has printed two-color window streamers and rack cards. They’ve been sent to distributors together with bulletins alerting them to your playdate and advising: them to cooperate with you in every way possible. But don’t wait to be contacted—call your Dell dealer or distributor now and set up a saturation campaign. MI Set read-the-book, see-the-movie displays at points-of-sale and in windows wherever the books are sold: bookstores, chain stores, drug stores, newsstands and all other outlets. Start early so you will have plenty of time to benefit from this excellent exposure. Arrange for copies of the book to be made available as prizes in contests and as special giveaways and lobby displays MH Combine the books with the record promotion above in department stores and wherever outlets sell both items Ml Bring copies of the book to newspaper, radio and TV critics, columnists, commentators and program directors . . . anyone who can help spread word-of-mouth or give you publicity breaks on this four-star feature! Hl Dress up lobby and window displays by blowing up pages from the book and matching them with key scenes from the film. For further information, contact: Carl W. Tobey Dell Publishing 750 Third Avenue New York City