A Hard Day's Night (United Artists) (1964)

Greatest Music Promo in Show Biz History Backs Up Your Playdate! You'll never have a better shot at a movie-music promotion. The United Artists Soundtrack Album, “A Hard Day’s Night,” is the largest-selling original soundtrack album in the history of United Artists Records and is expected to be the biggest seller in the history of the music business! It could be the top-selling album of alltime! Ask the record dealers in your area and they’ll tell you aways. it is already the biggest seller they have ever had. The extraordinary demand for this album —and all the other Beatle records on the market —is the most powerful pre-selling force any film has ever had going for it. The initial pressing of this album was 2,000,000 and UA is still turning them out, on demand. UA’s home office alerts all distributors of all playdates, as soon as they are booked . . . and advises them to tie in with exhibits. ers and counter-cards have already been shipped to them. Colorful window-stream Here's What You Can Do Locally, To Put The Records To Work For You: RECORD STORES: Contact local dealers and distributors of the Soundtrack Album and other Beatle music. Set window and in-store displays, featuring the “A Hard Day’s Night’? album and backing it up with other Beatle records. Dress UA Records Sound Track Album up displays with art stills and other movie accessories available through this pressbook. DJs: Contact radio personalities and tell them of your playdate: Supply them with stories and on-the-air-chatter about The Beatles and the film (all available on the two publicity pages). Offer them contents and guest-tickets for prizes. Arrange for a limited supply of the albums and other records, as on-the-air give Remember—The .Beatles are the biggest of the big-time. You can suggest an entire hour on one DJ’s program during which he plays only music from “A Hard Day’s Night.” DANCE PARTIES: Local programing of recordhops should definitely be tied-in with your opening. Call a Saturday afternoon dance-party the “HARD DAY’S NIGHT” HOP and decorate the studio with album covers, Beatle stills, art stills, poster paper and anything else the host wants. The kids who participate in the studio should be asked to come wearing some Beatle gear. Invite local merchants handling Beatle goods to make them available as prizes or giveaways. MUSIC STORES: Sheet music, guitars, harmonicas and other music-items are being sold now. Don’t leave a window in town un-tied! LOBBY: Play the album in your lobby and in your auditorium between shows. Especially at drive-ins, this music should be featured as far in advance of your opening as possible and as often as you can play it... with announcements that THE BEATLES ARE COMING! These are just the basics of your music promo tion. Take it from here. Start utilizing the tremendous popularity of The Beatles’ music to set up your biggest box-office bombardment yet. Beatles Merchandise It may seem like there are millions of Beatle items on sale, but it’s really only hundreds! Contact dealers immediately and tie any Beatle product sold in your area to your playdate. Go for window and counter displays and co-op ads. For a list of official Beatles products write to: Exploitation Dept. United Artists Corp. 729 7th Ave., N.Y.C. HDN-ART-1 Free Teaser Trailer For those engagements that do not plan to use the “premiere performance” promotion, the teaser trailer is available without the special tag. Please specify that you want it without the advanced ticket sale tag when ordering from National Screen Exchange RADIO/TV MATERIAL FREE TV SPOTS: When The Beatles are on TV everybody watches. Well, maybe not everybody, but all The Beatles fans do, and that’s nearly everybody. At any rate, we’ve prepared a series of fine TV spots of scenes from “A Hard Day’s Night,” that does a first-rate selling job on the group’s first feature movie. It’s in 16mm. ready-torun in varying lengths from ten seconds up to a minute with plenty of room for local tagging. FREE RADIO SPOTS: sage is across! And what is the message? It’s that The Beatles are here in their first feature movie. We’ve said this As soon as they hear that it’s The Beatles chanting away—you’re in. . . your mes in a series of attention-getting radio spots in lengths from ten seconds to a minute with added time for local playdate information. Don’t forget, radio reaches them on the beaches, in their cars and while shopping. FREE INTERVIEW RECORD: with The Beatles! A five-minute open-end “transatlantic phone call” is available on one long-playing disc. Pick your Here’s how a local radio personality can conduct a transatlantic interview top rock ’n roll station and offer the record as an exclusive. If you set the ‘advance ticket sale” promotion, the cooperating station will be glad to have this intimate visit with their most popular performers. FREE TV FEATURETTE: Stations with local programing slots will welcome this special short — made on location when The Beatles filmed “A Hard Day’s Night.” On 16mm, ready-to-run, it is a 4 minute behind-the-scenes featurette packed with The Beatles’ off-and-on-stage capers as well as with music, of course. HDN-ART-2 ART STILLS HDN-ART-3 HDN-ART-4 You will probably find a million and one uses for these art stills of The Beatles. Use them for special ads, programs and in any promotions you set. Order them by number from National Screen Exchange ORDER ALL RADIO/TV MATERIAL EARLY From EXPLOITATION DEPT. UNITED ARTISTS CORP. 729-7th Avenue New York 10019. N. Y. Please Return to WA Exchange When Finished PAGE 1 1