A Night In Casablanca (United Artists) (1946)

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.HAS BEEH AVPEP W/TH THESE / HAT/OH AC T/E OPS' GLO VER ADS FEATURE FEMININE LEAD OF ‘A NIGHT IN CASABLANCA’ Still another tie-up which will prove an invaluable pre-seller is the Glo-Ver Beauty Shampoo ad which features Lisette Verea, feminine lead in "A Night In Casablanca." The ad which also carries promi¬ nent credits for the film, will be placed in important magazines which have a large feminine readership. To date ads have been placed in DELL MODERN CROUP .2,786,936 5 publications HILLMAN S WOMEN'S CROUP.1,466,259 4 publications HUNTER SCREEN UNIT .1,049,029 4 publications SONG HITS . 592,590 1 publication For one ad alone this tie-up will reach 5,894,814 potential patrons for "A Night In Casablanca!" Along with the other pre-selling ads on other products the cumulative effect will be tremendous¬ ly successful in bringing "A Night In Casablanca" to a vast audience throughout the na¬ tion. ZIPPO ZIPS INTO THE NATIONAL PICTURE WITH THIS OUTSTANDING PRE-SELLER! Zippo Lighters zip in with this outstanding tie-up which adds another brother to ihe famous trio. Henceforth they will be known as Groucho, Chico, Harpo and ZIPPO. The Zippo ad, which does an excellent pre-selling job, carrying pictures and credits for "A Night In Casablanca" will appear in a whole flock of important national magazines which reach a mighty audience. The ad shown here appears in: SATURDAY EVENING POST 3,370,000 ESQUIRE . 626,000 COLLIERS .2,830,000 COSMOPOLITAN .2,028,000 TRUE 450,000 PIC . 516,000 A fast addition reveals that at the time the picture breaks 9,820,000 MORE READERS will be learning about, and sold on, "A Night In Casablanca! That's a circulation reaching—SELLING—more than 18,000,000 readers just about the time the picture reaches YOUR own community! Stratford Pen is on the pre-selling bandwagon for “A Night In Casablanca” with these attractive ads which will be seen in the nation s most popular national magazines. For an idea of the extensive coverage accorded the film through these eye¬ catching ads, here is the breakdown of the magazines and their circulations : True Story .June .2,160,000 Liberty .May.1,180,000 Saturday Evening Post .April .3,370,000 Look .April .1,900,000 Life .March ...3,800,000 Christian Science Monitor .April . 154,000 New York Times .March .... 817,960 Holiday .June . 50,000 Rotograure Sections of 21 newspapers.April 14th (A combined circulation reaching more than 5,000,000 readers!) STRATFORD PEN TIE-UP REACHES RECORD MILLIONS. Page Five