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Make A NIGHT in CASABLANCA aNIGHT IN YOUR OWN TOWN! Make a “Night In Casablanca” the biggest thing to hit your town with this “Night In Your Town 9 campaign which covers all the publicity angles: NEWSPAPER SLANT Interest your local paper in carrying a feature story or possibly devoting a column to "A Night in (Nightclub, Restaurant or Leading Hotel)." This is a "natural" for reader consumption as it is bound to carry colorful happenings in town. Copy line in the story should read: "A Night in (Name of Town) can be as exciting as "A Night in Casablanca." NIGHTCLUB EVENT "A Night in Casablanca" party could be staged in a nightclub, country club or city club sponsored by a local charity. The affair should be a costume party with a prize for the best oriental costume. The gayety and fun in the picture, the exotic atmos¬ phere, the zany atmosphere created by the mad Marx Brothers, all are the basis for a successful local "Night in Casablanca" party. PHOTOGRAPHERS CONTEST Through your local paper conduct a contest for the most beau¬ tiful picture to earn the title A NIGHT IN (NAME OF TOWN), all photographs to be night shots taken in your own city with guest tickets and prizes to winners of this contest inspired by A NIGHT IN CASABLANCA. CO-OP MERCHANT AD A co-op ad can be worked effectively with any night time busi¬ ness such as hotels, restaurants, nightclubs, etc. For a humorous example of the kinds of co-op we mean see the copy below: If you’re limp from laughing at A NIGHT IN CASABLANCA A Night in JOE’S TURKISH BATH Will Put You Back in Form ruux PACKED WITH STUNTS AND GAGS! FOR DELUXE RESPONSES TRY THIS ONE! Here’s an angle that hotels will nibble at—you can involve the entire staff from the manager right down to the chamber¬ maids. Promote the newspaper space for this stunt and get the local scribe to interview these people. Idea is to have them relate the most amusing or unusual experience they encountered in the hotel business. Have the published interviews tied in with your showing of “A Night in Casablanca.” A good way to do this is to run a few lines of copy directly underneath along these lines : FOR ZANY HOTEL ESCAPADES, SEE THE NEW MARX BROTHERS PICTURE, “A NIGHT IN CASABLANCA” AT THE . THEATRE ON . Here's a newspaper con¬ test with art attached that makes a swell audi¬ ence builder for your- playdate. The Marx Brothers are noted for their zany comedy and snappy comebacks. In the layout shown, we give you the actual dia¬ logue used along with each still. The idea is to have the participants think up a line that tops the one used. This one will provoke a lot of interest and is a set-up for lots of free publicity. Set yourself and the newspaper edi¬ tor as judges. Award guest tickets to the win¬ ners for "A Night in Casablanca." Order Mat 4A (.60). A ‘TOPPER’ FOR THE PAPERS! IVE SEEN FIVEo'cLOcA SHADOW, BUT THIS IS RIDICULOUS % \ WIN TICKETS TO “A NIGHT IN CASABLANCA” OF COURSE MEN ARE ALL ALIKE-DON’T LET ANYBODY TELLYOU DIFFERENT WIN TICKETS TO “A NIGHT IN CASABLANCA” Page Six MAT (4A)