A Night In Casablanca (United Artists) (1946)

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WHAT’S CASABLANCA’S FATAL CHARM? The name "Casablanca" is one to conjure mystery, intrigue and romance for Americans. Since the war, particularly, Casablanca has become a spot which holds a maximum of fascination for the peo¬ ple. You can convert this interest into a popular con¬ test which will have terrific effect in town. Contact your local newspaper and set up a reader contest on the theme "I WOULD LIKE TO SPEND A NIGHT IN CASABLANCA BECAUSE . . Letters should be limited to 100 words or less and prizes should go for the funniest as well as the most interesting. Arrange to break the contest about two weeks be¬ fore you play the picture and time it so that final awards can be given the night of your opening. If possible, have the newspaper cover the event as a follow-up on the essay contest. The still reproduced on the right is S-80. It should have a lot of appeal as a throwaway announcing the contest or running with the actual contest in the newspaper. Use it and get your paper to use it. Another variation on this same stunt is to plant it with a local radio quiz show with prizes going to those giving the quickest capsule reasons for wanting to "Spend A Night In Casablanca." This Newspaper Contest Will Tell Them! 'S}ifino ;sdq di[l 5ui;uo(js s;uvisp;uod pq; o; iupq; puvaiv puv spaojs ;upmiAV(jpp puv spoo6 6ui}ao4s 6uouiv spziu/f ppqcrb -q;AO/n> Cjjvpa puios p;omoA<j ‘luduidonpui pdppv uv sy •uopqjp avpa siq pp;ou(f oj puiqpq ppi; duo puv puvq siq uo pcioj6 6uixoq puo ‘suoiPP}OA(j uiqs ‘qsvui SApqo;vo v dupvpcrb suvp(f(jv ocfuvjp ‘pj<jmvxp Aoj ‘mjif pq; up • suoi;viavci Cuunj uoipiiu v o; jps;i spupj pmn;soj 6upupj ' pq; puv popovA# Capo, si }un;s pq£ ’jvuiGiao ;som pq; Aoj ppApffo dq pjnoqs spziaj ’jo quiq; uvo sXoq pq; uoi;viavcl Cuv jo pq uvo s;if;no aqx ‘SPiun;soo Ouipupj ;spiuunj puv ;spjjoo6 dq% psppp uvo oqca spvj dq; (( vouvjqvsvp) ui iqb}pp y,, jo fiuiupcfo pq; o; 6ui;iaui pav nok ;vq; AP(jv(jscn>PU pool auoC qfinouq; ppunouuy •sqnp supiu puv sCoq 6uomv (fn ;ps /Cjisvp uvd no/C ;sp;uod v o; /dj]vun}vu jps;i spupj doudnbds bitioupf Cqpvm pqj^ i9V9 9NI9N3J AJ009 SIH1 HUM NMOQ 30ISd(l IE NHH1 TIM THERE’S GOLD IN THEM THERE MARXES! The hilarious treasure-hunt which sparks the film suggests a stunt which can set your town on its ear and make "A Night in Casablanca" a focal point of attention. About a week before the mad and merry picture plays your theatre contact local stores and arrange for the donation of gifts which will be won in the following manner: Through your local paper, or by means of throwaways announce to your commu¬ nity that you have available at your theatre "clues" as to the whereabouts of "treas¬ ure" hidden in stores in your town. To the first 25 persons who come to the box- office of your theatre, these clues will be given. Simultaneously with the announcement, have about 50 cards made up which give gag clues leading to the gifts which the stores are donating. The clues, in the zany spirit of the film, should be in a humorous vein as should be the gifts. The copy at right illustrates the kind of gag gift and clue which can be given. The name of the store where the "treasure" can be found should also be suggested in the clue. Arrangements should be made to insure that "A Night in Casablanca" gets full credit for inspiring the hunt. Those locating the treasure will be asked to attend the opening night of the film with their findings. Have your local paper down to cover the event and try to set up interviews with the successful hunters. Page Seven