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. FOX fflSS MU&MPeX MSS / oxo lossy sioxrs: THE WAY THESE WORK WILL TICKLE YOU! ; \ I THEY’LL BE LAUGHING so hard at the picture that you won't want to miss up on the chance to use all the laugh gags you can possibly get. Here are a tew that have proved themselves top audience pullers. Use them for laughs and business! A BOWL OF BUTTONS Make up a display for your lobby including a huge bowl filled with buttons of every shape, kind and description. In front of the bowl, along with stills from the picture, carry a line of copy reading: REPLACE THOSE BUTTONS YOU LOST LAUGHING AT "A NIGHT IN CASABLANCA" Compliments of the Management . Theatre. PIPE THE LAUGHS Hook up your loudspeaking system so that the laughs can be piped into your lobby where they can be heard by passersby. A sign on your box-office should read: THESE LAUGHS ARE COMING TO YOU BY COURTESY OF THE LAUGH-HAPPY AUDIENCE NOW SEEING The Mad Marx Brothers in their latest, howlarious comedy "A NIGHT IN CASABLANCA" A SEWING KIT In the same vein as the bowl of buttons, display a large sewing kit including the biggest needles you can find along with this copy: REPAIR THOSE SEAMS YOU SPLIT LAUGHING AT Those Mad Marxes in "A NIGHT IN CASABLANCA" A LAUGH METER Rig up a "meter" with a movable arm which swings easily back and forth. Display it in your lobby with the following copy: FOR LAUGHS THAT HIT THE TOP OF THE METER EVERYTIME SEE THE MAD MARXES IN THEIR LATEST LAUGH-FEST "A NIGHT IN CASABLANCA" These are just a few of the many laugh gags that can be worked. There are many others which will fit in best with your own situation. Try them out! Laughs bring box-office results! SOME MORE LOONY LOBBIES THAT’LL HAVE ’EM SWARMING INTO YOUR THEATRE 1. Follow-up on the Orien¬ tal Motif : Carry the oriental motif right into the theatre by having your cashier and usherettes dressed as harem girls. Follow through on this stunt by garbing your ticket-taker as an Arab. It sets the mood for the picture! 2. Crystal Ball Gag Set-up a crystal ball on a velvet covered table in your lobby a few days before the playdate. The copy behind the ball should read: "There's a laugh-riot in your future when you see 'A Night in Casablanca' on It's an attention-getter! 3. Smoke ’Em Out With This One Rig up a section of your lobby as an Arab tent, complete with cushions on the floor. Have a man reclining on the cushions dressed in a business suit and wearing a red fez. He should be made up to resemble Groucho Marx. 4. Still Blow-Ups The four stills pictured below can be the basis for excellent gag lobby displays which will cause plenty of laughs and com¬ ment. The copy which should be carried with each of the stills appears below the pictures. Just blow 'em up, mount them giving display to the copy line. Still —PL/540 —“l raised this camel Still — X57 — "Gad—look at the time! from a butt.” A quarter to eleven.” Still — X37 — You men are all alike. Yes, and dont let anybody tell you any different. Still — X7—You gotta get that wom¬ an out of your room. Why, do you mind if 1 live danger¬ ously? Page Nine