Abraham Lincoln (United Artists) (1930)

AJ a skvfci i civm EXE mit Aim B uild good will by WORKING WITH YOUR HOME ORGANIZATIONS — The dramatically tragic life of Abraham Lincoln is of never forgotten interest in the minds of the American public. His greatness, and historical value that he has given this country makes him one of the most beloved of immortals. There are various civic organiza¬ tions in your town that will be more than glad to co-operate with you to the extent of impress¬ ing your theatre patrons of the realistic drama in Lincoln’s life. The American Legion and the Veterans of the Foreign Wars should be solicited to aid you in this respect, along the angle that “Lincoln fought to keep the Union together—The Amer¬ ican Legion and Veterans of Foreign Wars fought to bring peace to the world” ! If either of these two organizations are holding a drive work with them. Hold special benefits, pa¬ rades, or a special Legion Night. Invite the members of your local G. A. R. to attend the show as your guests. Arrange for them to be taken to your theatre in a body. Secure automobiles for their conveyance with banners stating “Pay homage to Lincoln, Com- mander-in-Chief of the Grand Army of the Re¬ public”. If you have any members of the Grand Army of the Confederacy in your town invite them also. The Life of Abraham Lincoln shows upright ideals and character and proves a perfect model for the modern boys of today to pattern after. Therefore, the Boy Scouts would aid in publicising this production. Invite them to a special showing and have them march to the theatre in a body carrying banners. Abraham Lincoln was a big brother to the South, the Army, and his public, a fine example of the Big Brother Movement. If you have a local branch in their town solicit their co-op¬ eration. In some towns this movement is han¬ dled by local lodges and civic organizations. Get in touch with the Local head of the Big Brother Movement and invite their member¬ ship (which is quite small) to a special show¬ ing. Approach the newspaper editor on the question of an editorial on the meaning of the Big Brother Movement and its close connec¬ tion with the life of Abraham Lincoln. A Marquee Display That Lures Cash Into Your Box Office Send special invitations to the officers of the following organizations, get their endorse¬ ments, and have them carry your advertise¬ ment for the picture to the rest of their mem¬ bers. You can use these endorsements for lobby displays and newspapers. Clubs to be solicited are: A three-sided cabin painted on oilcloth and mounted on frames together with a large cut-out head of Lincoln for each side would make an eye catcher for the top of your marquee. Cut-outs of the charging horse from the twenty-four sheet mounted * on compoboard also provides a distinctive display. Your artist can also draw you enlargements taken from the stills or posters of the famous characters in this production such as Lee, Grant, Mary Todd, Douglas, and Lincoln. By using just the heads with Lincoln a little larger and grouping them in one display with a spotlight thrown on them, would give your passersby a reason to buy tickets. Oratorical Contest Show your local Y. M. C. A. officials how the life of Abraham Lincoln exemplified the teach¬ ings of Christianity. Solicit their co-operation and help in putting it over. American Library Association Kiwanis Club Rotary Club Lions Club Civitan Club Elks Club Hold an oratorical or elocution contest among the various grades in your local schools. Start this well in advance of the showing of_ the picture and stimulate interest by offering a medal or cash prizes to the winners. Your school officials will be eager to co-operate with you to the fullest owing to the fact that the stunt is a decided educa¬ tional stimulant. Select one of the subjects listed below. Arrange for the schools to select winners from each class, they in turn to compete for the best to represent the school. The winners from each school to compete on your theatre stage for the grand prize. The Most Significant Motion Picture Ever to Come to the Talking Screen Knights of Columbus Women’s Club Masonic Club Chamber of Commerce Parent-Teachers Association Here is a chance to get a bombshell of advance publicity through inter-school rivalry. Subjects adaptable for a contest of this kind are: “The Life of Lincoln”. “Lincoln, the Greatest Story Teller”. “His Gettysburg Speech”. “His ‘House Divided’ debate with Douglas”. “Lincoln’s Character”. “Lincoln as President”. > i \\ 0 with IHIflOH Well Known Faces That -WALTER. <aMERKEL tl Hi UNITED ARTlfTS PICTURE A titanic spectacle mirroring the ad¬ venturous career of a great master of men. No picture made in the last ten years can compare with this vital ro¬ mance of humanity’s great champion who lived with mercy toward all and malice toward none. Will Stimulate Interest in Lincoln OF? ADAPTED FOR. THE SCREEN RY STEPHEN VINCENT BENFT 1TORV (i PRODUCTION ADVISER DHN WCQMIDINEJH 14_r«)o Col. Ad. (Mat 10c; Cut 50c) Well-known faces such as Grant, Lee, Sheridan, Mary Todd, and Booth are immediately associated with Lincoln’s Life. By taking the one column cut of Lincoln found elsewhere in this press book you have a set which will prov^ valuable to you in advertising this production. Use thenv on cards to be distributed through the schools as explained elsewhere in detail, plant them in the newspapers, sprinkle them through your programs, ad copy, heralds, etc. They are genuine interest creators. PAGE SIX