Ambush Bay (United Artists) (1966)

EXPLOITATION MATERIAL U. S. MARINE CORPS TIES IN WITH PICTURE! Every exhibitor can do locally what United Artists did for the premiere: tie in with the United States Marine Corps to sponsor your opening. The corps’ official policy is wholehearted cooperation with the presentation of this film everywhere, and this means your city. Here’s How It Will Work For You: Marine Corps Organizations will cooperate with you in supplying to be guests of honor. You will get plenty of extra publicity mileage color and aid in promoting your premiere. Contact top ranking Marine Corps officers in your area and invite their personal par with a tie-in of this nature and establish “Ambush Bay,” as a prestige picture, an important entertainment not to be missed. (Remember that the film’s star, Hugh O’Brian, is a former Marine ticipation. They, together with local branches of the Marine Reserve with four years service in the Corps, and was the youngest Drill In Corps, can give you the names of local Marine heroes you can invite structor in the Corps’ history. ) Display War Trophies! Work with Marine Corps organizations for display of battle ribbons, flags and weapons. Display photoes of local men in uniform and aim for newspaper cooperation. If you mount the display on a flat-bed truck, you may tour it to shopping centers and other public areas, guarded of course by U. S. Marines as part of their cooperation with your play date bally. Mickey Rooney Past Performance Contests Mickey Rooney has appeared in over 100 feature films. Here are three variations on a contest you can set, based on his well known career. A. Set a contest calling for the longest list of The Mick’s movies. B. Ask for specific titles. For example: 1. In which picture did he play a Mark Twain hero? (Ans. Huckleberry Finn) 2. In which picture did he star opposite Elizabeth Taylor? (Ans. National V elvet ) 3. Name two pictures in which he starred opposite Spencer Tracy? (Ans. Boys’ Town & Captains Courageous ) 4. Name another film in which he played a serviceman? (Ans. The Bold and the Brave. The Bridge at Toko-Ri, Operation Mad Ball and The Secret Invasion are a few.) 5. In which film did he play one of the nation’s best known criminals? (Ans. Baby Face Nelson) 6. In which picture did he depict the boyhood of a famous man whose adult life was portrayed in another picture by Spencer Tracy? (Ans. Young Tom Edison.) C. Another Rooney contest is based on the famous star himself: 1. What is Mickey Rooney’s real name? (Ans. Joe Yule, Jr.) 2. With which famous series did he begin his career? (Ans. Mickey McGuire) 3. In which series did he become famous? (Ans. Andy Hardy) 4. For which picture did he receive a special Academy Award? (Ans. Boys’ Town) PAGE 1 O Signet Books Publishes Ambush Bay A movie edition of “Ambush Bay” has been published by Signet Books, with cast and credits from the film. Contact your local Signet distributor right away and work with him on book-rack, window and point-of-sale displays— which you can supplement with accessories and enlargements of art stills. Be sure all dealers are covered with promotional material: book stores, chain stores, newsstands . . . wherever the paperbacks are sold. Fonew Through These Ways: Banner the delivery trucks. Supply them with 1-sheets and ae accessories. Be sure your playdate is featured. e Enlarge pages from the book and build lobby display, matching scenes from the film. You can run streamers from book-page blow-ups to poster material or stills. e Offer copies of the book as prizes in any of the contests suggested in this pressbook. e Book marks for distribution through cooperating stores can be made by use of a one-column ad on one side and book store advertising on the other, to defray the cost of printing. @ Use the books as giveaways at screenings and for distribution to movie critics, columnists and radio/TY commentators. Art Stills AB-ART 1 AB-ART 2 ~ AB-ART 3 These exciting elements from the ad campaign have been prepared as special 8 x 10 glossy black and white stills, suitable for enlargement. Use them with all theatrefront and lobby displays—as well as for away-from-theatre tie-ins and contests. Order by number from: National Screen Exchange Telop and Slide Announcement illustrated is available as either glass slide or Telop n uNTED mie print. Check with TV station for form preferred before ordering. Theatre copy to be put on locally can only be done on the Telop print. Call letters included at no extra charge. PRICES $5.00 without theatre imprint $7.50 with theatre imprint $2.00 for each additional slide or Telop Order from: OO Title Card Co. 247 West 46th Street, New York, N. Y. 10036