An Innocent Affair (United Artists) (1948)

I I I I I I I I I I NATIONAL PROMOTIONS It is seldom that a showmanship-minded exhibitor finds his local merchandising campaign so completely set up for him — on so wide a scale! The national promotions prepared for "An Innocent Affair" are unique in that most of the angles are local in charac¬ ter — rather than national. Furthermore, there is a wealth of material made available by the respective advertisers, assuring you the widest coverage at vir¬ tually no cost! So check each of these important tie- ups carefully for every possible angle! You'll agree it's the biggest merchandising opportunity of the year . . . for the biggest comedy hit of the year! U ■ I i ■ I I i I i Chesterfield’s Giant Send-Off! CHBIERflHfl « the fWrefte I redly !moke ,n m Y new picture AN INNOCENT ATTAIN. I always enjoy their MttODI, BETTS! TASTE... II’ S MY cigarette." AFFAIR I smoke Chesterfields...Have for years. I know they’re made of mild, ripe tobacco because that’s the kind they buy from me. CIGARffTTff. Fred MacMurray is being featured in this full-page full-color Suskana ad running in the New York Times Magazine Section, TIME, Esquire and The New Yorker, plus a group of four trade magazines, during September, Octo¬ ber and November, 1948. Suskana is one of the nation’s foremost manufac¬ turers of men’s wear fabrics and other textiles. Sponsorship of local tie-ins with dealers and outlets for Suskana fabrics are being widely encouraged by the manufacturer. These include window and counter displays and co-op newspaper advertising. For information concerning local dealers, write to: Mr. Montague H. Hackett M. H. Hackett Co. 9 Rockefeller Plaza New York, N. Y. Over 25 million newspaper readers and an estimated 35 million radio listeners are at the impact end of the Chesterfield campaign starring Fred MacMurray as star of “An Innocent Affair’’. Full page newspaper ad shown here plus continuing plugs on the 5-times-a-week Chesterfield Supper Club over the national NBC network, comprise this important send-off you get from Chesterfield. Follow through locally for window and counter displays, truck-side posters and pos¬ sibly spot announcements following the Supper Club broadcasts in cooperation with local Chesterfield distributor. Suskana Fabrics Sets Big Local Tie-up Willys-Overland’s Biggest Movie Co-op Campaign The Willys-Overland Co., manufacturers of the world-famous Jeep, is scheduling one of the most extensive campaigns in its advertising history pegged to Fred MacMurray and Madeleine Car- roll in “An Innocent Affair”. The plan is completed but details are being worked out as we go to press with this manual. However everything noted in the following description will be ready and available by the time you play the picture. The campaign consists of the following: 1.) Full color ads in all the important national magazines based on special photographic art featuring the two stars. 2. ) These special stills will be made available as a set of black-and-white publicity photos, newspaper mats and blow-ups, in color, for publicity and display by the more than 2000 Willys dealers throughout the country. 3. ) Letters to all these dealers will be sent by the Willys homefy office urging fullest cooperation with local theatres. Get in touch with your nearest Willys-Overland salesroom imme¬ diately and plan a campaign including co-op newspaper ads; sales¬ room displays; properly placarded Jeeps on display in lobby and around town; and possibly a Jeep as a prize in connection with one of the contests suggested elsewhere in this pressbook. Page Four V