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Kimball Scarf The Kimball Scarf Company has designed a new scarf gaily imprinted with “An Inno¬ cent Affair” and an illustrated design of a lady’s crossed fingers. The scarf is an adapta¬ tion inspired by the specially designed neck piece shown in still below with stars Buddy Rogers, Madeleine Carroll and Fred Mac- Murray. The scarf is manufactured in vari¬ eties of several brilliant colors. “Still JN-S-6", available at your National Screen Exchange. Adam Hats Big Display Tie-Up Adam Hats has developed national display campaign which will feature Fred MacMurray and Charles 'Buddy” Rogers on the counters and in the windows of 5,500 Adam Hat dealers from coast to coast. Local Adam outlets in your community should be contacted for window and counter displays, based on the Adam display card and stills from the film. Adam hats could also be used as men’s prizes in all suggested contests. Also aim for newspaper co-op ads. For names of local Adam Hat dealers contact: Mr. Joseph Glicksman Madison Company 400 Madison Avenue New York, N. Y. Jeris Ad Jeris Hair Tonic is starring Fred ^ MacMurray in a 2-month campaign in LIFE and the Saturday Evening Post. Use the ad reproduced below plus MacMurray star heads from your Exchange Set for window and displays wherever Jeris is sold. WINS My THANKS FOR THE WONDERS IT WORKS ON My HAIR AND SCALP \° KEEP YOUR HAIR WELL-GROOMED Free of Dandruff Too, with "Double-Action” Jerisf JERIS ANTISEPTIC HAIR TONIC MAYTAG WASHER JN-X-3 7 Surefire Store Window Promotions Shown here are seven special tie-up stills posed by Louise Allbritton. The photos feature household items which are manufactured by such national or¬ ganizations as Hoover, Maytag, and Sunbeam Corporations. Also included in the set is Sunshine Krispy Crackers. Enlargements of the photos should be used in window and floor displays. Regular 8x10 stills should be mounted on heavy boards for counter displays. Also aim for newspaper co-op ads using stills. Also combine all household items as a single store newspaper ad and display promotion. Order all stills by number from National Screen Exchange. SUNSHINE CRACKERS JN-X-5 COFFEE MAKER SUNBEAM MIXER PRESTO COOKER HOOVER IRON HOOVER VACUUM JN-X-2 JN-X-I JN-X-4 JN-X-7 JN-X-6 Page Six V