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Post Cards Tell ’em in advance that “An Innocent Affair’’ is “the most deli¬ ciously vexy comedy in years’’! Use this specially prepared post card for your mailing . . . available in mat form. Send ’em to your regular mailing list at least one week in advance of playdate . . . and to such special groups as women’s clubs, college organizations, industrial personnel, etc. # POST CARD Dear Friend, Do you really believe there is such a thing as An Innocent Affair? You will find the hilarious answer in the deliciously vexy romantic comedy, H An Innocent Affair”, starring Fred MacMurray and Made¬ leine Carroll, It*s the comedy hit of the yearj See it when it opens, (imprint theatre and playdate) Both sides on one mat. Order MAT (3D) from your National Screen Exchange. • __ Tie-up Stills Here’s a variety of 8xio black-and-white stills which provide an open sesame to a number of important window locations and co-op acls. LIGHTER DINNER SUIT REMINGTON SHAVER Prince "Mike" Romanoff Rita Johnson Fred MacMurray JN-S-1 PA-6 JN-27 TAILORED SUIT EVENING GOWN EVENING GOWN Madeleine Carroll Madeleine Carroll Madeleine Carroll JN-S-181 JN-S-149 JN-S-186 FLOWERS Fred MacMurray — JN-96 Beauty Chart Giveaway This special giveaway for beauty shops and department stores pro¬ vides beauty tips for glamorizing “an innocent affair”. Print locally and dis¬ tribute in beauty parlors, cosmetic departments of department stores, drug stores, women’s specialty shops and 5-and-io cent stores. The back page is blank and can be used for theatre imprint or merchant ads, to help defray cost. Windoiv Displays Department stores may be interested in a series of window displays for a variety of merchandise based on the catchlines: “For An Innocent Affair ... or a Cos¬ tume Affair”; “For An Innocent Affair ... or a Formal Affair”; “For An Innocent Affair ... or a Country Club Affair”; etc. Stores display appropriate merchandise. Both on one mat Order MAT (3C) COLOR is the key to beauty. Regardless of your physical attributes, color which is properly applied in make-up and dress can emphasize your strong beauty points and subdue all else. The following chart provides some helpful hints in making color emphasize your charms. — for More Glamour Page Seven