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The Picture They Couldn’t Praise Enough~ They came. They saw. They were conquered. Public and press alike have been lavish in their praise. “‘Arrowsmith’ Makes Bid as Season’s Best Picture,” was the way the New York World- Telegram heralded the motion picture reproduction of Sinclair Lewis’ Nobel Prize novel. Mil¬ lions have already thrilled to its stirring drama, its tender romance, its virile realum. “Arrowsmith”is the most talked of picture today. It is an experi¬ ence everyone must live. You will be asked your opinion. See this great entertainment now. No other age could have told this story—No other world has known such a man—fighting humanity’s battles—his restless mind searching for truth — his steadfast heart clinging to the woman he loved. mi Gown presents RONALD (OLMAN M m m gh WM/CHM KTmA 7~mnM» \W MMJ/TMBBMl HELEN HAYES FRO M THE NOVE L BY SINCLAIR. LEWIS A JOHN FOP.D P lo p UCTION UNITED AP.TISTS PICTURE 16—3 Col. Ad (Mat .20; Cut .75) Special Premiere for Notables Tie-Up Stills In bringing such a production as “Arrowsmith” to your city you should usher it in with a ballyhoo that a picture of this magnitude is entitled to. The more showmanship you exercise in opening this picture the greater impression it will make on your audience and generate a campaign of word-of-mouth advertising. Invite the Mayor or the leading citizens of your city to the first showing of the picture. This doesn’t mean that it is necessary to have a special showing, as you can invite them to the opening night performance. Here you have the greatest American novel in film form. It’s your chance to create an occasion that will add prestige to your theatre name even after the film has finished playing its engagement. Famous surgeons or doctors in town should also be on the list as the powerful theme of the picture is a searching diagnosis of the med¬ ical profession and goes deeply into the business methods of the large laboratories manufacturing drugs and serums. The original publication of the book caused quite a furore and you can sell the special opening on the basis of civic pride, showing how your city is far advanced in the manner of health control. Play the picture up big and the picture will repay you with increased cash returns. The sets of 20 and 30 stills on “Arrow- smith” have been selected with an eye on the tie-up possibilities portrayed in the scenes taken from the picture. In order to facilitate the selection of stills for plant¬ ing in windows, we have separated them into the different types of trades listed below. They range from such technical trades as microscopes right up to the usual women’s dress shops, hats, and other arti¬ cles of personal apparel. Select the stills best suited to the stores in your neighbor¬ hood. 5AMUEL QOLDWYN f" RONALD Holman "mOUSMITHl canes chemical apparatus cigarettes . dishes . dressing robes . druggists . dry goods stores . furniture . ginghams . hunting coats . kitchen utensils . laboratory equipment . luggage . makeup . medical garments . men’s clothing . men’s hats . ...94-153 .43-45-59-68 ...69-68-94 .42 .137 .32 .13-100-101 .100-101-30 .42 .38 .43-45-42 .70-77 a HELEN HAYES UNITED ARTISTS PICTURE microscopes . picture frames . stationery stores .. telephone co. ties . tropical clothing . women’s apparel . women’s hats . .74-161-90-126 ....50-59-60-81-13-123 .18-101 .1-18 .36-43-60-73 .30 . 36-74 .137 .1-18-43-69-107 .107-108-109-130-153 .69-70-72 .24-84 13—2 Col. Ad Slug (Mat .10; Cut .50) ARROWSM Pedestal Display • Figure On the left is shown a cut-out figurehead of Ronald Colman measuring 5*4'' x 8y 2 ", mounted on a heavy card¬ board stock and inserted in a solid wooden base. There is no imprint on this star head of Colman since it is so good looking that you will want to use it for other Ronald Col¬ man productions beside “Arrowsmith.” However, should you wish to limit it to “Arrowsmith” you can imprint on the back or put a paster on the wooden base of the pedestal. These are priced exceptionally low and it certainly will gain counter space in the better shops in your city or on newsstands, ticket agency tables, hotel desks and other similar spots. They are priced 50 for $3.50, which figures 7 cents each, and in quantities of 100 they are $6.50. Order these direct from Jacobson Pub¬ lishing Company, 61 East 11th Street, New York City. Arrow Window Stickers These stickers advertising ARROWSMITH serve a double purpose since they are ideal for use as window stickers on automobiles and can also be used to seal letters addressed to the exhibitors’ mailing list. They should be pasted on the glass of automobiles a week previous to the showing of ARROWSMITH at your theatre and will act as advertising teasers. They are printed in two colors and measure 4% inches in length. They are die-cul and gummed on the back. Prices include imprinting of theatre name on front. 10,000.$2.00 per thousand 5,000. 2.50 “ 3,000. 2.75 “ 1,000. 3.00 “ 500. 2.00 “ Order direct from Economy Novelty & Printing Company, 239 West 39tli Street, New York City. “—Coman HONALl "AhKOXl/SMITH” I IIFN I W1S A 14—2 Col. Ad Slug (Mat .10; Cut .50) HE FOUGHT FOR MAH ... and lost a woman! N O other age could have 1 " * - told this story ... No other world has known such a man—fighting humanity’s battles... his restless mind searching for truth ... his steadfast heart clinging to the woman whose love he lost in his hour of triumph. SAITIUEL GOLDUJyn l?uAttcU- */C i-i V" RONALD Colman HELEN HAYES urtUTuu** Hiii i FP.OM THE NOVEL By SINCLAIR. LEWIS A JOHN FORD Production UNITED ARTISTS PICTURE 15—2 Col. Ad (Mat .10; Cut .50) Page Four