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FULL PACE ADS, RADIO PLUGS, TRUCK DISPLAYS AMD LOCAL TIE-UPS OFFERID RY WONDER OREAD % rasasK Artists t Oi/uctio, l OUT A brea° BONDER | J»UPCAKE$j /^PRETTY KjTTV Here’s your big must tie-up on "Blockade.” To step up box-office buiness, climb on the band-wagon of Wonder Bread’s coast-to-coast advertising campaign that’s localized to give you th: full benefit of its tremendous investment. In 57 big city newspapers—reaching 15,000,000 readers—full page and haf page ads in color are timed to the general release date of "Blockade.” Five thousand Wonder Bread trucks, covering e/ery locality, are displaying eye-arresting posters 4x3 feet. From the Pacific to the Atlantic, radio plugs for "Blockade” will be brought straight to millions of homes on the Wonder Bread program over the national hook-up of the Columbia Broadcasting System. And you can localize all this terrific promotion by contacting one of the Wonder Breid Bakeries (they are located in 67 key cities). They will arrange to wrap the outserts pictured above, around every loaf of bread sold in your territory, day-and-date with your showing. A total of 60,000,000 outserts have been printed in this mammoth exhibitor tie-up. Get in on this great Wonder Bread campaign! For information about you: nearest Wonder Bread Bakery, write to: Mr. Robert S. Durham BENTON & BOWLES, Inc. 444 Madison Avenue, New York City T' I MONTGOMERY-WARD SELLS PICTDRE TO 56,000,000; LOCAL TIE-OPS READY Montgomery-Ward, America’s famous mail order merchants with 600 advantageously located retail stores, joins the selling auxiliary on "Blockade” with a Madeleine Carroll tie-up for Ward Airline Radios. Half and full page ads are breaking in 750 newspapers right when you will be playing "Blockade.” A staggering total of 56,000,000 readers of the Montgomery-Ward catalogue will be reading about the picture at the same time. Montgomery-Ward’s retail store in your locality now has its window display material and is ready to give you full cooperation. Contact them at once. There’s big-time showmanship in getting in on their vast mer¬ chandising plan to sell Ward Airline Radios through the magic name of Madeleine Carroll. UNIYEX MOVIE CAMERAS have thousands of dealers in every part of the coun¬ try and they are willing and anxious to give you window space with credit to Henry Fonda in "Blockade.” You can order this still from your ex¬ change or from the Exploitation Department, United Artists Corp., 729 Seventh Avenue. For the name of your local Univex dealer contact: Mr. Julius Josephs, Jr. FRANKLIN BRUCK ADVERTISING AGENCY 1270 Sixth Avenue New York City Fonda's Cap Inspires 4^ Milady's New Headgear The overseas cap worn by Henry Fonda in "Blockade” has inspired a famous designer of women’s hats to create a smart new style which Cinema Shops will be featuring when you date the picture. Above is some of the special display material which will facilitate your local merchant tie-up. It-s smart showmanship to go after this one at once. For your local Cinema Shop and all other information, write to: MERCHANDISING BUREAU, Inc. ax: ajil 1 67 West 44th Street New York City Page Two