Blockade (United Artists) (1938)

While 37,000,000 Readers See This Ad, Certo Dealers Welcome Theatre Tie-Ups Right as "Blockade” comes your way, Certo, the nationally advertised aid to jelly makers, is in the midst of a terrific advertising campaign built around Made¬ leine Carroll. Full page ads are being read by 15,000,000 people in McCalls, Better Homes, Woman’s Home Com¬ panion, Household, Country Gentlemen and Farmer’s Wife. And 22,000,000 more are being sold through the full page color ad in The American Weekly. Your local Certo dealer will be receptive to tying in this Carroll advertising with "Blockade.” Get his name by contacting: Mr. Robert S. Durham BENTON & BOWLES, Inc. 444 Madison Avenue New York City Above is reproduction of full page color ad in the American Weekly Carroll Release to Rogers Silver Another Exploitation Bet for You For the past year, Rogers Silver has built a major portion of its advertising campaign around Madeleine Carroll. That’s your cue and your opportunity to contact the local department store or silverware merchant handling Rogers Silver in your city. Arrange for a window display utilizing star stills of Madeleine Carroll who has Rogers Silver in her Hollywood home. This is one of the major products with which Miss Carroll’s advertising release has been identified. Merchants will recog¬ nize the sales strength of her name and your local engagement will benefit. * Hud nut Cooperates The biggest drug store in your town doubtless has a pre¬ ferred location and here’s how you can turn it into an adver¬ tising headquarters for "Blockade.” Hudnut’s Marvelous Eye-Matched Makeup has tied in in a big way with the pic¬ ture through its thousands of dealers everywhere and led off with an advance build-up of interest through nationwide advertising. This Hudnut tie-up is an absolute essential for your big campaign. Millions have read their well-timed ad in The American Weekly. And for the local release of the picture, dealers have been circularized and supplied with the special window and counter material pictured above. An ad mat of 180 lines for local merchant use is also available. You can get the local distributor’s name by writ¬ ing to: Mr. H. L. Tuers HUDNUT SALES CO., Inc. 113 West 18th Street New York City Ad Weekly Hollymod Chooses Packard LEKTROSHm Line up your local merchant who handles these two fast-selling products and he will be happy to give you every assistance with window and counter space. These specially posed Fonda stills are available to you along with complete tie-up information and dealers’ names if you write to: Mr. Herb Janzer PLATINUM PRODUCTS CORP. 521 Fifth Avenue New York City LEKTROLITE AND LEKTROSHAVER HELP GIVE YOU BIG CAMPAIGN Use This Order Blank Hudnut Sales Co., Inc. 113 West 18th St., New York City Please send the "BLOCKADE” picture tie-up advertising materials, as checked below: . A333b 23" x 36" display centerpiece . A389 Il%"xl7" counter card . A388 2iy 2 " x 7%" streamer . Newspaper tie-up advertising mat. SEND TO . ADDRESS . CITY . FOR USE, date. Take This Still to Local Eveready Dealers and Tie-Up Is Quickly Set This exciting scene from the picture is a natural for win¬ dows in hardware stores, elec¬ trical supply shops, etc. Sell it to a well' located merchant in town with a tie-up line read¬ ing : "Eveready Flashlights Light the Way to Safety— 'Blockade’ at the Strand, Lights the Way to Entertain¬ ment.” Page Three