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Make “Beloved, You’re Lovely’’ Part of Your Exploitation Plans That tune that everybody’s humming is the hit song, "Be¬ loved, You’re Lovely,” heard in "Blockade.” The radio is plugging it heavily . . . with credit to the picture every time. Tie in the song’s popu¬ larity with your own cam¬ paign, by getting window and counter displays in music stores. This number is pub¬ lished by Miller Music, Inc., a Robbins subsidiary, and they are ready to exploit it for you with special window hangers to dealers. For this material write to: MILLER MUSIC, INC. 1270 Sixth Avenue New York City Postal Joins in Your Campaign A window for your theatre in every Postal Telegraph office in town has been prearranged to help you sell the roaring excitement of "Blockade.” News posters are ready and your Postal manager is wait¬ ing for your call. In addition to this window space, a special color herald will be de¬ livered with every message picked up and delivered in your city during your selling campaign. Prices are: News poster—10 for $5.00; 25 for $7.50; 50 for $13.00. Heralds—$3.50 per thousand. Send your orders to POSTAL TELEGRAPH GUIDE 225 West 39th Street New York City Description Stunt Sells Carroll For a brain-twister that will delight pencil and paper fans, get them writing one-sentence descriptions of the lovely femme star of your picture. The description to consist of words be¬ ginning with the letters making up the name "CARROLL,” and in the correct sequence. The words need not make a complete sentence. Here’s a sample which you can give them: C harming A ctress, R egal R epresentative o f L yrical L oveliness Circulate the contest through your newspaper, or through broadsides distributed through a tieup with a local store or chain. “Run-the-Blockade” Puzzle Novelties Sell Your Show MADELEINE CARROLL and HENRY FONDA m A WAITER WANGER Order Them From ECONOMY NOVELTY COUP. 225 West 39th Street New York City l>f 'V)| DECODING FOLDER—Novelty herald meas¬ uring 3I/ 2 x 11 inches accents the adventure and romance in "Blockade.” Folded on dotted line and held to the light, the code message reveals the title of the picture. 1 M — $2.50; 5 M — $2.00 per M; 10 M — $1.75 per M. MYSTERY MESSAGE IN CAPSULE—An at¬ tention-grabbing novelty is this strip inserted in a capsule, similar to the one that carries the world-shaking message from one spy to another in "Blockade.” Held up to mirror, the writing is de-coded to read "The Story of a Glamorous Adventuress Is the Most Important Picture of 1938.” The capsule is to be inserted for distri¬ bution in the envelope shown at left. Envelope measures 2l/ 2 x inches. The three units of this novelty are delivered separate and must be assembled and inserted by the exhibitor. Prices: 500—$7.50; 1 M—$12.50; 3,000—$12.00 per M. THEATRE IMPRINT I TO DECIPHER. HOLD UP TO MIRRORI _ It fits right in with your picture title—this labyrinth puzzle adapted to the idea of "Run the Blockade.” Object is to start the ship at the indicated point and bring her safely into the harbor. Plant it with accompanying publicity and stills, and offer novelty prizes or ducats for correct solutions. 2-Col. Mat is available as No. 2lB—30c; Cut—50c. “Blockade” Banners MADELEINE CAMOLL HEN(\Y FONDA, IMF Leo Carrillo John Halliday REGINALD PINNY Page Four