Blockade (United Artists) (1938)

“WHO’S THE CO-STAR” CONTEST * Henry Fonda’s new triumphs on the screen make him more than ever the movie man of the hour. You’ll want to cash in on the strong pull of Fonda as one of the co-stars of the picture, by planting this fresh- slanted contest built around the compelling star. Using one of the latest newspaper puzzle slants, the contest calls for recognition of Fonda’s co-player in each of the set of five stills. Each of the girls is a well-known actress, and their features have been ob¬ scured just enough to make recognition neither too hard nor too easy. Run the series with prize offers in your co-operating newspaper. It’s a memory-teaser that challenges fans to try their luck. If you want to make it a little more difficult, ask them to give the name of each picture as well as of the girl. For your information in judging, the answers are: Joan Bennett in I Met My Love Again; Madeleine Carroll in Blockade; Sylvia Sidney in You Only Live Once; Janet Gaynor in The Farmer Takes a Wife; Bette Davis in Jezebel. Ask for the complete matted series as 2-Col. Mat No. 16D—30c; Cut—50c. Set Special Air Programs You have a swell angle for radio selling in the fact that Werner Janssen, who wrote the musical score for your picture, including the featured song, "Beloved,” is one of the most noted of present-day American composers. Programs of American music are popular both with program directors and listeners. Get your local station to air a special program of exclusively American works by contemporary composers, including Janssen. And be sure, of course, to include his song from "Blockade.” Wood Carving Contest A wood-carving competition is always an attractive type of contest, to the grownup handy men who love to tinker with tools as well as to the large numbers of boys who have tool kits in their school shop classes or at home. Tie up with a local hardware dealer to offer prizes both to kids and grownups (in separate contest classes) who can carve the best replica of the wooden shepherd’s pipe used by Leo Carrillo in this picture. Publicize the contest as sponsored by Carrillo, and feature the shepherd still (No. 1) in all your publicity. The illustrated directions for making the instrument are available to you in mat form for local newspaper plant. Order 2-Col. Mat No. 22B— 30c; Cut—50c. Detailed directions follow: * 1. Take a hollow round-shaped piece of light wood (preferably bamboo), 1" in diameter and 12" in length. Saw into one end y 2 ” from the edge and halfway through, and remove the cut piece of wood. (Fig. I.) 2. At a point 1" down, in the center of the half end which has not been sawed off, cut a notch y 8 " wide and i/g" long. From the end of this notch which is further¬ most from the end of the pipe, cut a short diagonal groove to the surface of the pipe. (Fig. II.) HOW TO MAKE A SHEPHERD'S PIPE 3. Taking a cork of diameter to fit the pipe snugly, cut it down to a flat surface on one side. Scoop out a shallow round-shaped trough in the flat side of the cork, at a point that will come half-way between the uncut end of the pipe and the open notch when the cork is inserted. Insert the cork so that the bottom of the cork is level with the top of the notch. This permits air to pass through the notch. (Fig. III.) 4. Bore a small hole on the front of the pipe, about three-quarters of the length down from the notch. Bore five similar holes above it, about apart, and one hole in the back, slightly above the top hole. (Fig. IV.) These seven holes give the seven tones of the scale, the one in back being played by the thumb. In order to produce any note, cover all the holes except the one you wish to play. » Put Inquiring Fotog to Work There’s a pat idea for your local Inquiring Fotog in the situation where Madeleine Carroll, after bitterly hating Henry Fonda for killing her father, eventually falls in love with him. Every one knows of instances where people dis¬ liked each other at the first few meetings, later fell in love and married. So — here’s the Inquiring Fotographer question that’s bound to pull interesting replies from the ladies: Did you ever fall in love with some one you first hated, as Madeleine Carroll does in 'Blockade’?” Spot Radio Announcements Here are hard-hitting half-minute and one-minute radio blurbs for broadcasting on your local station. Use them in connection with any radio stunt you are working on this picture, or as spot announcements to be made between programs: HALF-MINUTE ANNOUNCEMENT: Out of the drama and heartbreak of today’s head¬ lines comes a new and breathlessly exciting screen story of a boy and girl condemned to hate each other, when all they wanted was peace and the right to love. You’ll see this gripping tale of romance and action, cast in a pattern that is daringly true to the life of these his¬ tory-making times, in Walter Wanger’s new picture, "Blockade,” opening .... at the .... Theatre. "Blockade” has as its co-stars Madeleine Carroll and Henry Fonda, and was directed by William Dieterle, who gave you "Pasteur” and "Zola.” Don’t miss it! Page Six ONE-MINUTE ANNOUNCEMENT: Flash! The fate of thousands of women and children will be decided next .... when a food ship, bearing provisions to the people of the besieged town of Cas- telmare, Spain, will attempt to run a rigid blockade. Will the ship get through, and save the lives of the starving inhabitants for whom it holds the last hope of salvation? Or will she be overtaken by the enemy and sent to the bottom of the sea? You will learn the answer when you see Walter Wanger’s motion picture, "Blockade,” which opens .... at the .... Theatre. "Blockade,” a stirring drama of youthful romance and exciting adventure against a background of modern world-shaking events, tells the story of two young people caught in the turmoil of a momentous struggle, who strive desperately to find the peace and love they long for. Thrilling in its romantic love story, daringly realistic in its action, you will find it an unforgettable experience. "Blockade” brings you in starring roles the lovely Madeleine Carroll who delighted you in "The Prisoner of Zenda,” and Henry Fonda, the compelling star of "Jezebel.” It was directed by William Dieterle, who gave you "Pasteur” and "Emil Zola.” Don’t fail to see "Blockade”—and you’ll agree that it’s the most exciting picture of 1938!